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NetApp Appoints Market Growth and Revenue Operations Leader, Dallas Olson to Chief Commercial Officer Role

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NetApp announced Dallas Olson as the new Chief Commercial Officer, bringing over 25 years of experience to drive business growth in key areas like AI and Keystone through specialist teams. Olson will oversee sales strategy, enhance market presence, optimize sales models, foster partnerships, and champion customer-centric approaches to maintain NetApp's position as a market leader. His track record in guiding organizations through market shifts and driving triple-digit growth makes him a valuable addition to the company.

Positive
  • Dallas Olson brings over 25 years of experience to drive business growth in key areas like AI and Keystone at NetApp.

  • Olson's track record of driving triple-digit growth for his teams and guiding organizations through market shifts makes him a valuable addition to NetApp.

  • His focus on delivering exceptional value to customers and turbocharging the company's global growth trajectory will drive meaningful change at NetApp.

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SAN JOSE, Calif.--(BUSINESS WIRE)-- NetApp (NASDAQ: NTAP), the intelligent data infrastructure company, today announced Dallas Olson as the company’s new Chief Commercial Officer, reporting to NetApp’s President, César Cernuda. Olson brings over 25 years of experience building high-performance teams responsible for planning, operations, enablement, engagement, and go-to-market strategies.

As NetApp’s CCO, Olson will oversee sales strategy driving business growth in key areas including AI and Keystone through specialist teams, enhance market presence, optimize sales models, foster strategic partnerships, champion a customer-centric approach, and drive initiatives to maintain NetApp’s position as a market leader primed for accelerated growth.

“We’re thrilled for Dallas to join NetApp at a time of momentum for the company as we empower enterprises to make their data infrastructure intelligent with unified data storage built for innovation in the era of AI," said César Cernuda, President at NetApp. “Olson's previous achievements in fostering high-performance acceleration for multinational corporations, his adept leadership in guiding large organizations through tumultuous market shifts, and his track record of driving triple-digit growth for his teams render him the perfect candidate to provide exceptional value to our customers.”

Most recently, Olson led global go-to-market strategy and revenue operations for Cisco. Before that role, Olson served as Cisco’s Chief Operations Officer and Vice President for the Americas where he was responsible for strategy, planning, operations, enablement, engagement, and go-to-market efforts. Prior to that he held various leadership roles within Cisco including leading strategy & planning for its US Commercial group and leading enterprise software teams for Cisco’s WebEx Technology Group. Before his tenure at Cisco, Olson served as the Executive Director of Misys Allscripts’s corporate development team where he led merger, acquisition, and corporate strategy and was previously the global sales lead at DHL.

“Joining NetApp is an exciting and unique opportunity,” said Dallas Olson, Chief Commercial Officer at NetApp. “NetApp’s rich history of enabling innovation, and its ambition to continue to do so is inspiring. My focus will be on delivering a go-to-market strategy that continues to provide exceptional value to customers, and to turbo charge the company’s global growth trajectory. I look forward to making an impact and delivering meaningful change.”

About NetApp

NetApp is the intelligent data infrastructure company, combining unified data storage, integrated data services, and CloudOps solutions to turn a world of disruption into opportunity for every customer. NetApp creates silo-free infrastructure, harnessing observability and AI to enable the industry’s best data management. As the only enterprise-grade storage service natively embedded in the world’s biggest clouds, our data storage delivers seamless flexibility. In addition, our data services create a data advantage through superior cyber resilience, governance, and application agility. Our CloudOps solutions provide continuous optimization of performance and efficiency through observability and AI. No matter the data type, workload, or environment, with NetApp you can transform your data infrastructure to realize your business possibilities.

Learn more at www.netapp.com or follow us on X, LinkedIn, Facebook, and Instagram.

NETAPP, the NETAPP logo, and the marks listed at www.netapp.com/TM are trademarks of NetApp, Inc. Other company and product names may be trademarks of their respective owners.

Media Contact:

Kenya Hayes

NetApp

kenya.hayes@netapp.com

Investor Contact:

Kris Newton

NetApp

kris.newton@netapp.com

Source: NetApp

FAQ

<p>Who is the new Chief Commercial Officer at NetApp?</p>

The new Chief Commercial Officer at NetApp is Dallas Olson.

<p>What is Dallas Olson's experience?</p>

Dallas Olson has over 25 years of experience in building high-performance teams responsible for planning, operations, enablement, engagement, and go-to-market strategies.

<p>What areas will Dallas Olson focus on at NetApp?</p>

Dallas Olson will focus on driving business growth in key areas including AI and Keystone through specialist teams at NetApp.

<p>What is César Cernuda's role at NetApp?</p>

César Cernuda is the President at NetApp.

<p>What was Olson's previous role before joining NetApp?</p>

Before joining NetApp, Olson led global go-to-market strategy and revenue operations for Cisco.

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