NetApp Announces New Partner Program with NetApp Partner Sphere
NetApp (NASDAQ: NTAP) announces the launch of its new partner program, NetApp Partner Sphere, scheduled for fiscal year 2024. This program consolidates existing initiatives, bringing a cloud-focused and services-led approach to partner engagement. It features streamlined tiers and enhanced support aimed at facilitating cloud transformation for partners. The program emphasizes training, tools, and support to maximize partners' market potential while aligning with NetApp’s focus areas including Cloud Solutions and AI & Analytics.
- Launch of the new NetApp Partner Sphere program enhances partner engagement and support.
- Consolidation of multiple programs simplifies partner processes, fostering growth in cloud services.
- Robust training and support initiatives designed to increase partners' cloud market share.
- Tiered structure offers increasing benefits for partners based on their contributions and competencies.
- None.
NetApp Partner Sphere embraces the diversity of NetApp’s partner ecosystem to facilitate co-innovation and drive transformational business outcomes for joint customers
Partners that can drive digital and cloud transformation are primed to capture market share, but this requires modern business models with highly specialized services, and capabilities that support the entire customer journey. The new cloud-focused and services-led NetApp Partner Sphere delivers a flexible path to advancement and growth for all partner sales motions. By consolidating and simplifying multiple programs into one that includes all partner types, business models and routes to market, this program enables partners to evolve their business in the cloud.
The program offers robust training and support to help partners capture cloud market share, brings new validation, recognition and rewards for partners’ investments in competencies and services, and the accelerated growth structure allows partners to contribute transformational value to joint customers.
“NetApp is committed to driving a partner-first culture, and the strategy behind our new partner program brings that commitment to life,” said
In addition, the program offers simplified, flexible, progressive tiering with clear criteria that partners can follow across objective thresholds. The program’s tiers range from Approved, to Preferred, to Prestige, to Prestige Plus – assessing, validating and recognizing partners based on value and competencies, in order to identify the right partners for the right customer opportunities. Benefits and support will grow as partners ascend tiers, with the partners generating the most impact seeing the broadest and most customized benefits, including solution specific marketing campaigns and enablement, proposal-based market development funds, and preferred value-based incentives.
As part of these strategic changes NetApp will shift away from Specializations to identify partner capabilities and utilize Solution Competencies aligned to key NetApp focus areas - Cloud Solutions, Hybrid Cloud and AI & Analytics. These competencies will be included in the NetApp Partner Sphere program requirements. Partners will be able to begin earning associated competencies within each category, showcasing their ability to deliver customer success across the NetApp portfolio by the end of the calendar year.
With NetApp Partner Sphere, partners can expect:
- A simple framework supporting each partner’s unique go-to-market strategy, providing flexibility and automation to ease partner processes, and consistency for all partners and sales motions from a single program with clear tiers and objectives.
- Transformative training, tools and support to activate their work in the hybrid multi-cloud market, enabling and building partner services and solutions competencies.
- Differentiation with partners distinguished, highlighted and endorsed by their Solution Competencies and services on NetApp Partner Connect to promote each partner’s go-to-market approach.
- Accelerated cloud growth leveraging NetApp’s in-demand portfolio to fuel opportunities for value-add partner-led services and co-innovation, improving profitability and maximizing partner ROI with progressive tiers.
“As a long-time NetApp partner, we’ve always valued NetApp’s partner-first approach to its business, and the maturation of its partner program to enable and contribute to GDT’s growth and profitability,” said
“Cloud Bridge is a cloud-native, services-led business – so we fully support the strategy and direction for NetApp’s new partner program,” said
Implementation of the NetApp Partner Sphere program will begin in NetApp FY’24.
Learn more about NetApp Partner Sphere at NetApp INSIGHT,
Additional Resources
- Blog: New Partner Program
About NetApp
NetApp is a global, cloud-led, data-centric software company that empowers organizations to lead with data in the age of accelerated digital transformation. The company provides systems, software and cloud services that enable them to run their applications optimally from data center to cloud, whether they are developing in the cloud, moving to the cloud, or creating their own cloudlike experiences on premises. With solutions that perform across diverse environments, NetApp helps organizations build their own data fabric and securely deliver the right data, services, and applications to the right people—anytime, anywhere. Learn more at www.netapp.com or follow us on Twitter, LinkedIn, Facebook, and Instagram.
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Media Contact:
NetApp
kenya.hayes@netapp.com
Investor Contact:
NetApp
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Source: NetApp
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