Aruba and NetApp Partner to Elevate IT Offerings

Rhea-AI Summary

NetApp has become the preferred data infrastructure provider for Aruba, a leading European web hosting and domain registration company. This strategic partnership aims to leverage each company's strengths to offer enhanced solutions labeled 'Powered by NetApp'. Aruba, Italy's top provider of cloud and data center services, has been a NetApp customer for over a decade and is now formalizing this relationship.

The collaboration will focus on developing optimized data center solutions, combining Aruba's expertise in hosting services with NetApp's intelligent data infrastructure. This partnership is expected to drive innovation and expand both companies' reach across Europe. Aruba will showcase its NetApp-powered solutions at NetApp INSIGHT 2024, highlighting the benefits of enhanced data security, management, and visibility for its customers.

Positive

• Strategic partnership between NetApp and Aruba, a leading European web hosting provider
• Development of new 'Powered by NetApp' solutions
• Potential for joint innovation and expanded market reach across Europe
• Enhanced visibility of NetApp's data infrastructure benefits for Aruba's customers

Negative

• None.

Insights

Financial Analyst

The partnership between Aruba and NetApp represents a strategic move with potential long-term benefits for both companies. While specific financial details are not disclosed, this collaboration could expand market reach and enhance revenue streams. For NetApp, gaining a preferred provider status with a leading European web services company like Aruba could significantly boost its presence in the European market. This may lead to increased sales of NetApp's data infrastructure solutions.

For Aruba, leveraging NetApp's technology could improve its service offerings, potentially leading to higher customer retention and acquisition rates. The "Powered by NetApp" branding may also enhance Aruba's market position and perceived value proposition. However, investors should monitor for concrete financial impacts in future earnings reports to assess the partnership's true value.

Tech Expert

This partnership signifies a strategic alignment in the rapidly evolving cloud and data management landscape. By integrating NetApp's intelligent data infrastructure, Aruba can enhance its service capabilities, particularly in areas like data security, management and visibility. This is important in an era where data protection and efficient management are paramount for businesses.

The collaboration opens doors for joint innovation, potentially leading to new product developments tailored for the European market. The "Powered by NetApp" branding on Aruba's flagship services could boost credibility and attract enterprise customers seeking robust data solutions. However, the success of this partnership will largely depend on how effectively they can integrate their technologies and deliver tangible benefits to end-users in terms of performance, reliability and cost-efficiency.

Market Research Analyst

This partnership reflects a growing trend in the tech industry towards strategic collaborations to enhance service offerings and market reach. For Aruba, aligning with NetApp could strengthen its competitive position in the European web hosting and cloud services market, potentially attracting more enterprise clients. The "Powered by NetApp" branding may differentiate Aruba from competitors and justify premium pricing for enhanced data management capabilities.

For NetApp, this partnership provides a significant foothold in the European market, leveraging Aruba's established customer base. It also aligns with the increasing demand for robust data infrastructure in cloud and hosting services. However, the success of this collaboration will depend on how well they can integrate their offerings and communicate the added value to customers. Investors should watch for market share changes and customer adoption rates in the coming quarters to gauge the partnership's impact.

Aruba will present at NetApp INSIGHT 2024 to illustrate how the strategic collaboration drives cutting-edge solutions with intelligent data infrastructure

SAN JOSE, Calif.--(BUSINESS WIRE)-- NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, today announced that it has become the preferred data infrastructure provider of Aruba, a dominant contributor for web hosting, domain registration, and email account services in Europe. Together, the companies will leverage each other's specialties to better serve customers, offering new solutions labeled “Powered by NetApp.” As evidence of the elevated partnership, Fabrizio Garrone, Enterprise Solution Director at Aruba will be presenting a session at NetApp INSIGHT 2024: “Aruba builds secure, available, intelligent data infrastructure on NetApp [1702-1].”

Aruba is Italy's leading provider of cloud, data center, hosting, e-mail, domain registration and PEC (certified email) services. Aruba has been a NetApp customer for more than a decade, using NetApp solutions behind the scenes to power its services, but is now expanding the cooperation into a formal partnership. By combining forces, the companies will be able to collaborate on strategic goals and synergistic initiatives to be able to provide optimized data center solutions, both from the data server and data management side.

“Aruba’s credentials are evident from its long list of top enterprise customers across Europe,” said Gabie Boko, Chief Marketing Officer at NetApp. “By using NetApp solutions, Aruba has been passing on the benefits of intelligent data infrastructure to its customers. This partnership makes those benefits more transparent, so Aruba customers know they are getting the best in data security, management, and visibility with the solutions they buy. It also creates new opportunities for joint innovation and development to meet the specific needs of customers across Europe, expanding the reach of both Aruba and NetApp.”

To support this partnership, Aruba and NetApp will work together to provide cutting-edge solutions for customers. Aruba will label its flagship services as “Powered by NetApp” to illustrate that they are using NetApp’s powerful data storage and integrated data services. This joint venture will lead to future Aruba flagship products that are “Powered by NetApp.”

“Aruba is dedicated to planning, implementing and managing highly customized technology solutions to support our customers across Europe,” said Fabrizio Garrone, Enterprise Solution Director at Aruba. “For years, NetApp has provided a strong core for our customers’ data with its industry-leading data storage and management solutions. This partnership shows our customers the high quality of the infrastructure we provide also thanks to our state-of-the-art data centers. We look forward to developing new, innovative solutions that will serve our customers and prepare them for success now and into the future.”

Additional Resources

• Aruba.it and NetApp: NetApp is now the preferred data infrastructure partner to Aruba.it

About NetApp

NetApp is the intelligent data infrastructure company, combining unified data storage, integrated data services, and CloudOps solutions to turn a world of disruption into opportunity for every customer. NetApp creates silo-free infrastructure, harnessing observability and AI to enable the industry’s best data management. As the only enterprise-grade storage service natively embedded in the world’s biggest clouds, our data storage delivers seamless flexibility. In addition, our data services create a data advantage through superior cyber resilience, governance, and application agility. Our CloudOps solutions provide continuous optimization of performance and efficiency through observability and AI. No matter the data type, workload, or environment, with NetApp you can transform your data infrastructure to realize your business possibilities. Learn more at www.netapp.com or follow us on X, LinkedIn, Facebook, and Instagram.

NETAPP, the NETAPP logo, and the marks listed at www.netapp.com/TM are trademarks of NetApp, Inc. Other company and product names may be trademarks of their respective owners.

About Aruba

Aruba S.p.A. (http://www.aruba.it), founded in 1994, is Italy's leading provider of cloud, data centre, hosting, email, domain registration and PEC (certified email) services. The company, with wholly Italian capital, has 16 million users and manages a vast infrastructure distributed on 7 data centres that includes 2.7 million registered domains, 9.8 million e-mail accounts, 9 million PEC accounts and thousands of customer IT infrastructures. Aruba PEC and Actalis are the group's two Certification Authorities, accredited with AgID (Agenzia per l'Italia Digitale) for the provision of qualified services. Aruba's infrastructure is also qualified by ACN (National Cybersecurity Authority) to handle ordinary, critical and also strategic PA data. In 30 years of activity, Aruba has developed extensive experience in the design and management of high-tech data centres, owned and distributed throughout Italy. The largest is located in Ponte San Pietro (BG) and features green-by-design infrastructure and facilities that comply with the highest security standards in the industry (Rating 4 ANSI/TIA-942, ISO 22237), to which is added the Hyper Cloud Data Centre in Rome, which covers 74,000 m² in the area of the Tecnopolo Tiburtino and at full capacity will include 5 independent data centres. Aruba implements energy-efficient solutions in its data centres, demonstrating its commitment to sustainability and, in addition, produces clean energy through photovoltaic plants and hydroelectric power plants. The infrastructure network also extends across Europe, with a proprietary data centre in the Czech Republic and partner facilities located in France, Germany, Poland, and the United Kingdom. For further information, please visit https://www.aruba.it/ and social networks Facebook, X and LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240918947451/en/

Media Contact:

Kenya Hayes

NetApp

kenya.hayes@netapp.com

Investor Contact:

Kris Newton

NetApp

kris.newton@netapp.com

Source: NetApp

FAQ

What is the new partnership between NetApp and Aruba?

NetApp has become the preferred data infrastructure provider for Aruba, a leading European web hosting company. They will collaborate to offer enhanced solutions labeled 'Powered by NetApp' and develop optimized data center solutions.

How long has Aruba been using NetApp solutions?

Aruba has been a NetApp customer for more than a decade, using NetApp solutions to power its services behind the scenes.

What will Aruba present at NetApp INSIGHT 2024?

Fabrizio Garrone, Enterprise Solution Director at Aruba, will present a session titled 'Aruba builds secure, available, intelligent data infrastructure on NetApp [1702-1]' at NetApp INSIGHT 2024.

How will this partnership benefit Aruba's customers?

The partnership will provide Aruba's customers with enhanced data security, management, and visibility through NetApp's intelligent data infrastructure. It will also lead to new, innovative solutions tailored to meet specific customer needs across Europe.