Naturally Splendid Appoints VP of E-Commerce

Rhea-AI Summary

Naturally Splendid Enterprises Ltd. has appointed Mr. Kris Tarr as VP of E-Commerce. He joined the company in 2020 as an Advisor and has since taken on a more prominent role. With extensive experience at major companies like Coca-Cola and Disney, Tarr aims to enhance the company's e-commerce and social media strategies. A recent survey indicates that online food shopping in Canada has significantly increased, and the CEO emphasizes the importance of online strategies amid shifting consumer trends. The company also continues to innovate in healthy food products and has a phase 2 clinical trial approved for COVID-19 treatment.

Positive

• Kris Tarr's extensive e-commerce experience at major corporations can enhance Naturally Splendid's online presence.
• Increase in Canadian consumer interest in online food purchases presents growth opportunities.
• Company's ongoing innovation in healthy food products and approval for phase 2 clinical trials highlight potential for future expansion.

Negative

• None.

VANCOUVER, BC / ACCESSWIRE / March 26, 2021 / Naturally Splendid Enterprises Ltd. ("Naturally Splendid", "NSE" or "the Company") (FRANKFURT:50N) (TSXV:NSP) (OTC:NSPDF) is pleased to announce that Mr. Kris Tarr has accepted the position of VP of E-Commerce with the Company.

Mr. Tarr initially joined Naturally Splendid as an Advisor in November 2020 and increased his role on February 3, 2021, as announced in an earlier news release. With this announcement, Kris increases his role further developing and implementing the Company's e-commerce and social media strategies as VP of E-Commerce.

Kris has worked for globally recognized organizations such as Coca-Cola, Disney, and Nickelodeon. In his career, he has pioneered e-commerce and social media strategies for a wide variety of clients ranging from global corporations to regional enterprises. This range of experience fits well with Naturally Splendid strategies as the process of building out a sophisticated online and e-commerce presence continues.

A survey by Dalhousie University reported that in 2019, barely 4% of Canadians were buying food online. As of April 2020, the report cited that 22% of Canadians are thinking of purchasing food online regularly even after the pandemic crisis is over.

Mr. Kris Tarr states, "I have been at the forefront of e-commerce and digital marketing for over two decades. In my time I have witnessed the shift in consumer trends to online purchases but never as dramatic as the last year during the pandemic. The need to shop safely began the acceleration of this trend. However, I firmly believe now that shoppers have become more accustomed to online shopping, this trend will continue to gain in popularity, and I look forward to bringing my decades of experience to Naturally Splendid to optimize this opportunity".

Naturally Splendid CEO Mr. Craig Goodwin states, "An online strategy has never been more important. Issues like safety, availability, and convenience are increasingly important considerations for a growing number of shoppers. In the time we have worked with Kris, he has exceeded expectations as we continue to build out our e-commerce strategies. We are most fortunate to have Kris leading the team during such a pivotal time as consumer trends continue to drive increased e-commerce transactions".

About Naturally Splendid Enterprises Ltd.

Founded in 2010, NSE operates a Safe Quality Food Level 2 certified food manufacturing facility just outside Vancouver, BC in Canada. The Company has established numerous healthy, functional foods under recognized brands such as Natera Sport™, Natera Hemp Foods, CHII, Elevate Me™ and Woods Wild Bar™, and most recently Natera Plant Based Foods, a line of delicious plant-based meat alternatives for the rapidly growing plant-based market segment.

The Company has a myriad of new products and line extensions under development that are approaching launch. NSE, through its joint venture Plasm Pharmaceutical, has been approved for conducting a phase 2 clinical trial approved by Health Canada for treatment of COVID-19.

NSE has also developed proprietary technologies for the extraction of high-demand, healthy omega 3 and 6 oils from hemp.

NSE contract manufacturers for healthy, functional food products and ingredients focusing on plant-based ingredients. The Company provides contract manufacturing services for many healthy food companies, private labeling a wide variety of nutritional food products destined for global healthy food markets.

For more information e-mail info@naturallysplendid.com or call Investor Relations at 604-465-0548 ext.105

On Behalf of the Board of Directors
Mr. J. Craig Goodwin
CEO, Director

Contact Information

Naturally Splendid Enterprises Ltd.
(NSP - TSX Venture; NSPDF - OTCQB; 50N - Frankfurt)
#108-19100 Airport Way
Pitt Meadows, BC, V3Y 0E2
Office: (604) 465-0548
Fax: (604) 465-1128
E-mail: info@naturallysplendid.com
Website: www.naturallysplendid.com

SOURCE: Naturally Splendid Enterprises Ltd.

View source version on accesswire.com:
https://www.accesswire.com/637620/Naturally-Splendid-Appoints-VP-of-E-Commerce

FAQ

What is the role of Kris Tarr at Naturally Splendid Enterprises Ltd.?

Kris Tarr has been appointed as the VP of E-Commerce, responsible for developing the company's e-commerce and social media strategies.

What experience does Kris Tarr bring to Naturally Splendid?

Kris Tarr has over two decades of experience in e-commerce and digital marketing, having worked with notable organizations like Coca-Cola and Disney.

How has online shopping in Canada changed recently?

According to a Dalhousie University survey, online food purchasing in Canada increased from 4% in 2019 to 22% in April 2020.

What does Naturally Splendid do?

Naturally Splendid Enterprises Ltd. specializes in healthy, functional foods and has developed various brands and products, including plant-based alternatives.

What clinical trials is Naturally Splendid conducting?

The company has received approval for a phase 2 clinical trial from Health Canada for a treatment related to COVID-19.