Marianne Frydenlund, Global IP Leader, Joins Avanci to Lead New IoT Programs

Rhea-AI Summary

Avanci has appointed Marianne Frydenlund, an expert in intellectual property licensing, to spearhead new Internet of Things (IoT) initiatives beyond the automotive sector. With her extensive background from Nordic Semiconductor, where she led patent licensing activities, Marianne aims to enhance Avanci's marketplace for connected products. Established in 2016, Avanci currently licenses 49 licensors' essential patents to 42 auto brands, covering over 65 million connected vehicles. The company focuses on simplifying the patent licensing process across various industries.

Positive

• Appointment of industry leader Marianne Frydenlund to drive new IoT licensing programs.
• Expanding beyond automotive markets may diversify revenue streams for Avanci.
• Avanci's existing program already includes 42 auto brands and covers over 65 million vehicles.

Negative

• None.

DALLAS--(BUSINESS WIRE)-- Avanci announced that Marianne Frydenlund, a global leader in intellectual property licensing, has joined Avanci to develop and lead new programs for the Internet of Things (IoT) beyond the automotive industry.

Marianne Frydenlund, a global leader in intellectual property licensing, has joined Avanci to develop and lead new programs for the Internet of Things (IoT) beyond the automotive industry. (Photo: Business Wire)

Avanci was founded in 2016 with a vision of transforming how patent licensing is done in the IoT era. The Avanci program for connected vehicles now has 42 auto brands licensed to the 4G, 3G and 2G essential patents of 49 licensors, with more than 65 million licensed vehicles - around half of connected car shipments to date.

Marianne joins from Nordic Semiconductor, where she has most recently been Senior Vice President, Legal & Compliance, with responsibilities including patent licensing activities, having concluded several groundbreaking agreements.

Laurie Fitzgerald, Senior Vice President at Avanci, said: “We are very excited to welcome Marianne to Avanci. Her expertise and enthusiasm will enable us to launch licensing programs for new categories of IoT products, building on the momentum of our existing program in the automotive industry, and working alongside our world-class team.”

Marianne Frydenlund, Vice President at Avanci, said: “I am excited at the opportunity to join Avanci and create new licensing programs for Avanci’s independent marketplace. My licensing experience over the past few years has sparked a desire to build new solutions that the whole industry can benefit from, and I look forward to working with the talented team at Avanci to bring new ideas to life.”

With a law degree from the University of Oslo in Norway, Marianne’s experience spans legal and commercial roles in several industries.

About Avanci:

Avanci believes that sharing patented technology in the Internet of Things era can be simpler. As an independent intermediary working at the intersection of different industries, our one-stop solution is designed to bring efficiency, convenience, and predictability to the licensing process. Since 2016, Avanci has been enabling innovation by making connections through our marketplace. Companies with essential patents share their innovations with companies creating connected products for the IoT in one place, with one agreement, and for one fair, flat rate. In 2020, the World Economic Forum named Avanci a Technology Pioneer for its work in accelerating innovation for the Internet of Things.

www.avanci.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20220801005034/en/

Mark Durrant

Vice President, Marketing & Communications

Avanci

media@avanci.com

+1 (469) 480-2558 / +44 7875 276867

Source: Avanci

FAQ

Who is Marianne Frydenlund and what is her role at Avanci?

Marianne Frydenlund is a global leader in intellectual property licensing, recently appointed as Vice President at Avanci to develop new programs for the Internet of Things (IoT) beyond the automotive industry.

What are Avanci's plans for the Internet of Things (IoT)?

Avanci plans to launch new licensing programs for IoT products under the leadership of Marianne Frydenlund, aiming to build on the success of its automotive licensing programs.

How many auto brands are currently licensed under Avanci's program?

Avanci's program currently has 42 auto brands licensed to essential patents covering over 65 million connected vehicles.

What recognition has Avanci received in the technology sector?

In 2020, Avanci was named a Technology Pioneer by the World Economic Forum for its innovative approach to patent licensing in the Internet of Things.

What is the significance of Avanci's marketplace for IoT licensing?

Avanci's marketplace streamlines the process of patent licensing for IoT products, allowing companies to access essential patents through a single agreement at a flat rate.