JEGI CLARITY Has Advised Nomura Research Institute (NRI) on its Sale of Brierley+Partners to Capillary Technologies

Rhea-AI Summary

On April 10, 2023, Nomura Research Institute announced the sale of Brierley+Partners to Capillary Technologies. Brierley, a leader in loyalty technology since 1985, offers comprehensive loyalty solutions that enhance customer engagement through advanced technologies like machine learning and artificial intelligence. This acquisition is expected to bolster Capillary's capabilities, particularly in North America and Japan, by integrating Brierley’s expertise and Emotional Loyalty Quotient to improve brand-customer connections. The deal represents a strategic move to enhance service offerings for global brands aiming to increase profitability through better customer relationships.

Positive

• Brierley+Partners brings a strong reputation in loyalty technology, enhancing Capillary's offerings.
• The acquisition is expected to improve Capillary's market position in North America and Japan.
• Brierley's use of advanced technologies like machine learning and AI can provide significant value to Capillary's clients.

Negative

• None.

NEW YORK, April 10, 2023 /PRNewswire/ -- Nomura Research Institute (TSE:4307), advised by JEGI CLARITY, has sold Brierley+Partners to Capillary Technologies.

Having shaped the industry since 1985, Brierley is a globally recognized leader in loyalty technology, strategy, and execution. Brierley offers a full-service loyalty solution that supports global brands in increasing customer engagement and making their customer relationships more profitable. Machine learning, artificial intelligence and automation enable analytics and better understanding of customers and next steps, including the ability to immediately incentivize customers.

Brierley's expertise in the loyalty space will be a valuable addition to Capillary's existing capabilities and enable them to deliver exponential value to global enterprise brands looking to improve customer engagement. Capillary will leverage Brierley's Emotional Loyalty Quotient to help brands discover the right balance on how to uniquely win the hearts and minds of customers. This acquisition will also strengthen Capillary's position particularly in North America and Japan by leveraging Brierley's longstanding industry leadership and expertise.

About JEGI CLARITY
JEGI CLARITY is a pre-eminent M&A advisory firm for the media, marketing, information and technology industries. With a global reach from New York, London, Boston, Sydney and San Francisco, we have closed more than 800 transactions during our 35+ year history. For more information, visit www.jegiclarity.com.

Contact: Kelsey Kovachik, Vice President of Marketing
+1 212 754 0710 | kkovachik@jegiclarity-us.com | www.jegiclarity.com/

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SOURCE JEGI CLARITY

FAQ

What was the purpose of Nomura Research Institute's recent press release on April 10, 2023?

The press release announced the sale of Brierley+Partners to Capillary Technologies.

How will the acquisition of Brierley+Partners benefit Capillary Technologies?

The acquisition will enhance Capillary's loyalty solutions and strengthen its position in North America and Japan.

What technologies does Brierley+Partners utilize to improve customer engagement?

Brierley uses machine learning, artificial intelligence, and automation to enhance customer engagement and analytics.

When was Brierley+Partners founded?

Brierley+Partners was founded in 1985.