Newmark Launches Dynamic Office Portfolio Solution, Optality, Enabling Businesses to Optimize Space
Newmark Group, Inc. has launched Optality, a portfolio optimization solution designed to enhance flexibility in office space management. This innovative platform, powered by Upflex, offers real-time adjustments to workspace provisions, catering to hybrid work models. Optality integrates with Newmark's existing GCS strategies, significantly boosting corporate real estate optimization. It facilitates booking from over 1,600 cities globally, promoting employee retention and sustainability while providing critical data to inform occupancy strategies.
- Launch of Optality enhances portfolio optimization capabilities.
- Integration with Newmark's existing data analytics tools improves service offerings.
- Supports businesses in addressing hybrid work models and employee retention.
- Access to a vast network of workspaces across 70 countries bolsters flexibility.
- None.
NEW YORK, March 3, 2022 /PRNewswire/ -- Newmark Group, Inc. announces the launch of Optality, a dynamic portfolio optimization solution to enable enterprises to add flexibility to their office space in real time by providing the agility to quickly adjust workspace provisions, globally. Through Optality's innovative technology platform, corporate real estate leaders can advance real estate goals—and manage associated costs—to meet shifting market demands, such as those of hybrid office models.
Combined with Newmark Global Corporate Services' ('GCS') existing portfolio strategy and data analytics tools, the solution allows clients to maximize portfolio and workplace optimization. Optality enables businesses to advance hybrid work models and corporate flex needs to nurture talent, optimize space and enhance sustainability. Building upon the recent acquisitions of international agile workspace providers Knotel and Deskeo, the introduction of Optality adds an additional element to Newmark's growing flexible office platform, providing additional choices and seamless space bookings for its enterprise clients across the world.
"Optality further demonstrates Newmark's commitment to developing innovative products and services to support our clients on a global scale," said Newmark GCS Chief Executive Officer Rick Bertasi. "More than ever before, businesses need hybrid work models and sound strategic advice to address a multitude of priorities including talent attraction, employee retention, sustainability and more. Optality is the newest innovation in our full spectrum of portfolio solutions, from global corporate strategy to workplace design to workforce enablement. Optality, combined with Newmark's GCS portfolio strategy and data analytics tools, provides corporations with the greatest possible ability to optimize their occupancy going forward."
Optality—powered by SaaS technology platform Upflex—delivers an intuitive user experience, strong corporate controls and a robust data backbone on a single app that can be downloaded from both the Apple and Android stores. The app supports remote working through access to a range of safe and accredited desks, offices and meeting spaces comprising one of the largest collections of workspace offerings in the world – spanning over 70 countries and 1,600 cities across more than 600 brands. In addition to the platform's booking capabilities, Optality allows enterprises to leverage a central data platform to further inform their return-to-work occupancy strategy and track workspace utilization. For more about Optality: www.optality.com.
About Newmark
Newmark Group, Inc. (Nasdaq: NMRK), together with its subsidiaries ("Newmark"), is a world leader in commercial real estate, seamlessly powering every phase of the property life cycle. Newmark's comprehensive suite of services and products is uniquely tailored to each client, from owners to occupiers, investors to founders, and startups to blue-chip companies. Combining the platform's global reach with market intelligence in both established and emerging property markets, Newmark provides superior service to clients across the industry spectrum. Newmark generated revenues in excess of
Discussion of Forward-Looking Statements about Newmark
Statements in this document regarding Newmark that are not historical facts are "forward-looking statements" that involve risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements. These include statements about the effects of the COVID-19 pandemic on the Company's business, results, financial position, liquidity and outlook, which may constitute forward-looking statements and are subject to the risk that the actual impact may differ, possibly materially, from what is currently expected. Except as required by law, Newmark undertakes no obligation to update any forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see Newmark's Securities and Exchange Commission filings, including, but not limited to, the risk factors and Special Note on Forward-Looking Information set forth in these filings and any updates to such risk factors and Special Note on Forward-Looking Information contained in subsequent reports on Form 10-K, Form 10-Q or Form 8-K.
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SOURCE Newmark Group, Inc.
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