New Leaf Ventures Hires Ex-Red Bull State Manager David Weston as Director of Sales

Rhea-AI Summary

New Leaf Ventures Inc. (CSE: NLV) (OTC: NLVVF) announced the appointment of David Weston as Sales Director for its New Leaf USA venture. Weston brings extensive experience from his tenure at Red Bull North America, where he significantly increased sales and account numbers. As Sales Director, he will manage sales metrics and lead a team to develop sales strategies. CEO Robert Colwell highlighted the importance of this role in driving growth and revenue as the company prepares to launch new products and expand production capabilities.

Positive

• David Weston has a proven track record in sales, significantly increasing sales at Red Bull and his own business.
• His role as Sales Director is expected to enhance sales strategies, potentially improving revenue in the cannabis sector.

Negative

• None.

VANCOUVER, British Columbia, May 04, 2021 (GLOBE NEWSWIRE) -- New Leaf Ventures Inc. (CSE: NLV) (OTC: NLVVF) (“New Leaf,” “NLV” or the “Company”), a management and investment organization dedicated to evaluating, investing and accelerating advanced stage operations in the North American Cannabis sector advises that its New Leaf USA venture has announced the appointment of Mr. David Weston to the position of Sales Director effective immediately.

Mr. Weston previously served in the role of on-premises manager with Red Bull North America beginning in 2003 where he was territorially responsible for the entire state of Washington and the Coeur d’Alene region. In this role, he managed relationships with eight distributors, over 40 representatives and their on-premises clients (3200 accounts). During his tenure he created marketing concepts and incentives which in turn increased Columbia Distributing sales from 28,000 cases in 2003 to over 160,000 in 2011. He further grew his account-base by over 600 new accounts. In 2011 he subsequently went on to purchase and operate his own business where he put his marketing skills to work and increased historic sales by 57%. During this period, he continued to grow his regional network and determined to leverage his experience through service as a consultant with the coastal division of Southern Glaziers Wine and Spirits where he was responsible for the Edmonds – Lynnwood territory off-premises sales. In the first year of his consultancy, he increased territory revenue by 120%, and was identified as one of the top 3 sales affiliates who contributed to top state performance for 2018/2019/2020 as recognized by multinational spirits corporation, Beam Suntory.

In his role as Sales Director, he will report directly to Robert (Dax) Colwell, CEO and Boris Gorodnitsky, President of New Leaf USA, and Directors of New Leaf Ventures Inc., whereby he will monitor, report, and administer all sales metrics and manage the entire sales administration process. In this role he will manage a team of sales representatives to develop sales targets through telemarketing, face to face interactions, direct mail, and web-based sales strategies. He will ensure sales goals are identified and communicated through ongoing training, coaching, mentoring and motivating skill development and administration of sales pipelines. Mr. Weston’s management role encompasses all aspects of the sales life cycle including strategy, lead generation, direct relationship management including lead development, negotiation of sales and lead conversion, deal evaluations and approvals.

Robert ‘Dax’ Colwell, CEO, Co-Founder, New Leaf USA & Director, New Leaf Ventures Inc. notes, “We are thrilled to have David join us at this critical juncture of our growth. As we reach the point where the introduction of multiple new products and significantly increased production capability are poised to launch us into a period of sustained growth and increased revenue potential, it became clear to us it was time to bring in some proven talent. David’s background as an entrepreneur and his time with Red Bull have served him well as he has honed his abilities and his sense of accountability and determination to where we believe he can take on this outstanding prospect and really own the playing field throughout the entire state and potentially beyond. The opportunities are right in front of us, and we look forward to working with, and supporting him as we move ahead to carve out a leading role in the Cannabis industry across Washington state today, and potentially throughout the entire western region in future.”

About New Leaf Ventures Inc. (CSE: NLV) (OTC: NLVVF)
New Leaf Ventures Inc. is developing a cannabis sector-based scalable securities concept of focused financing and applied management to achieve earnings growth through targeted investment. The Company’s flagship enterprise is New Leaf USA and its subsidiaries, which provide licenses, consulting services, real property, intellectual property and equipment for lease and ancillary services to a Washington-based Tier 3 Producer/Processor focused on cultivating, growing, processing, packaging, and distributing cannabis and cannabis related products. Find out more at: https://newleafventuresinc.com/.

For further information, please contact:
New Leaf Ventures Inc.
Invictus Investor Relations
Tel: +1 (604) 330-9220
Email: investors@newleafventuresinc.com

Forward Looking Statement
This news release contains statements and information that, to the extent that they are not historical fact, may constitute “forward-looking information” within the meaning of applicable securities legislation. Forward-looking information may include financial and other projections, as well as statements regarding future plans, objectives, or economic performance, or the assumption underlying any of the foregoing. In some cases, forward-looking statements can be identified by terms such as “may”, “would”, “could”, “will”, “likely”, “except”, “anticipate”, “believe”, “intend”, “plan”, “forecast”, “project”, “estimate”, “outlook”, or the negative thereof or other similar expressions concerning matters that are not historical facts. Forward-looking information is based on the assumptions, estimates, analysis and opinions of management made in light of its experience and its perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances at the date that such statements are made, but which may prove to be incorrect. Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by the forward-looking information. Accordingly, readers should not place undue reliance on any such forward-looking information. Further, any forward-looking information speaks only as of the date on which such statement is made. New factors emerge from time to time, and it is not possible for the Company’s management to predict all of such factors and to assess in advance the impact of each such factor on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking information. The Company does not undertake any obligation to update any forward-looking information to reflect information or events after the date on which it is made or to reflect the occurrence of unanticipated events, except as required by law, including securities laws.

The CSE does not accept responsibility for the adequacy or accuracy of this release.

FAQ

What is the significance of David Weston's appointment as Sales Director at New Leaf Ventures?

David Weston's appointment is significant as he brings a wealth of experience in sales management, which is expected to drive growth and enhance the company's sales strategies.

How did David Weston perform in his previous roles before joining New Leaf Ventures?

Weston significantly increased Columbia Distributing sales from 28,000 cases in 2003 to over 160,000 in 2011 and grew his consultancy revenue by 120% within the first year.

What are the expectations from David Weston in his new role at New Leaf Ventures?

In his new role, Weston is expected to manage sales metrics, lead a team of sales representatives, and develop effective sales strategies for the company's products.