Nielsen Brandbank And SKU Ninja® + WhyteSpyder Team Up To Bolster Rich Media Capabilities For Walmart Suppliers

Rhea-AI Summary

Nielsen Brandbank and SKU Ninja + WhyteSpyder are expanding their strategic alliance to enhance digital product content for eCommerce. This partnership, recognized as Walmart's Connected Content Partners, aims to provide brands and suppliers with rich media tools for better consumer engagement. Their offerings include video hosting, 360-degree photography, and interactive product tours. As online shopping grows, the need for detailed product information is critical in aiding purchasing decisions, according to Mike Nickituk, Global Manager Director at Nielsen Brandbank.

Positive

• Expansion of strategic alliance enhances digital content capabilities.
• Partnership offers comprehensive tools like video hosting and interactive tours for brands.
• Growing emphasis on detailed product information supports online shopping trends.

Negative

• None.

NEW YORK, June 18, 2020 /PRNewswire/ -- Nielsen Brandbank, the world's largest provider of digital product content for eCommerce platforms, and industry-leading rich content experts SKU Ninja + WhyteSpyder will be expanding the reach of their global strategic alliance to enable brands and suppliers to add rich media to product pages. As two of Walmart's Connected Content Partners, Nielsen Brandbank and SKU Ninja + WhyteSpyder will combine top rated product content with rich media hosting modules for brands and suppliers to enrich consumer engagement and enable more informed purchasing decisions.

The combination of SKU Ninja + WhyteSpyder's rich media technology and Nielsen Brandbank's content capabilities will offer brands and suppliers a suite of tools for content that goes beyond standard product descriptions and photography, including video hosting, 360-degree photography to virtually put the product in shoppers' hands, feature sets, downloadable document hosting, product comparisons, and interactive product tours. The two companies will be working in tandem to modernize and enhance the digital content capabilities of brands for retailers.

"With consumers shopping online more than ever before, the need for complete, accurate and enriched detailed product information is becoming increasingly important to support the consumer's purchasing journey," said Mike Nickituk, Global Manager Director at Nielsen Brandbank. "We are proud to deliver exceptional content creation tools to enrich product pages to meet the growing and evolving needs of today's consumer."

"Our alliance with Nielsen Brandbank has been a perfect fit," said J.S. Bull, CEO of SKU Ninja + WhyteSpyder. "Using our software platform in collaboration with a fellow Walmart Connected Content Partner increases all parties' capabilities and is a huge positive for both of us, as well as shoppers and suppliers."

About SKU Ninja + WhyteSpyder: SKU Ninja + WhyteSpyder makes it easy for companies to win online. They combine the speed of technology and automation with human expertise and analysis to solve the problems of online shopping professionals. They provide brands and retailers the tools they need to create and manage a best-in-class online retail portfolio.

About Nielsen Brandbank: Nielsen Brandbank is the world's leading product content creation management and publishing solution for multi-channel retailing. The business works with major multinational grocery and health & beauty retailers and over 7,000 FMCG suppliers in 28 markets. Nielsen Brandbank creates, captures, manages and distributes product content, which is optimized for shopper marketing and category planning.

 

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SOURCE Nielsen