Nielsen And SKU Ninja + WhyteSpyder Combine Tools To Empower Walmart Suppliers To Optimize Online Content And Performance

Rhea-AI Summary

Nielsen (NYSE: NLSN) has partnered with SKU Ninja + WhyteSpyder to enhance content optimization for Walmart suppliers on Walmart.com. This collaboration integrates SKU Ninja's software into Nielsen's Connect Partner Network, offering tools for improved item discoverability, search rankings, and sales performance. The partnership aligns with Walmart's One Version of Truth program, aimed at helping suppliers navigate digital selling challenges. Industry leaders recognize the importance of optimized online content in today’s consumer-driven market.

Positive

• Partnership with SKU Ninja + WhyteSpyder enhances Nielsen's offerings in Walmart content optimization.
• Integration of SKU Ninja's software into Nielsen's Connect Partner Network strengthens capabilities for suppliers.
• Focus on online performance aligns with consumer trends, potentially driving growth for Nielsen's clients.

Negative

• None.

NEW YORK, July 9, 2020 /PRNewswire/ -- Nielsen (NYSE: NLSN) Global Connect and industry-leading e-commerce experts SKU Ninja + WhyteSpyder announced today a joint effort to help Walmart suppliers optimize their content on Walmart.com. As SKU Ninja + WhyteSpyder joins Nielsen's Connect Partner Network, this strengthened relationship will deliver a powerful new solution for companies to enhance item discoverability, search rankings, content and sales within Walmart's online ecosystem.

With this announcement, the addition of SKU Ninja, WhyteSpyder's distinguished online software platform, to Nielsen's Connect Partner universe will bring to light a full suite of solutions to help users manage, monitor and publish online content. For companies who participate in Walmart's One Version of Truth (OVT) program, which is available exclusively through Nielsen, this alliance will also expand the capabilities available within the OVT platform. Within a business environment where online performance is of paramount importance, this collaborative relationship will help companies tackle obstacles that vendors and suppliers encounter when selling items across digital platforms such as Walmart.com and Walmart Pickup & Delivery.

"Our software is based on years of experience solving the unique problems brands experience when selling products online," said J.S. Bull, CEO of SKU Ninja + WhyteSpyder. "We're excited to scale and combine our data with a company as esteemed as Nielsen, to give users across the U.S. the tools they need to win online."

"We are excited to welcome industry leader SKU Ninja + WhyteSpyder to our Connect Partner Network," said Brett Jones, Global Leader, Nielsen Connect Partner Network. "In today's heightened consumer marketplace, optimized online content is critically important and will be foundational to the future success of brands who sell on Walmart.com and beyond. Specific to Walmart suppliers, we are thrilled that the addition of SKU Ninja into our network will also deliver one truth of performance measurement of item content and a seamless place to improve content within the OVT platform. We are truly looking forward to collaborating." 

For additional information on SKU Ninja + WhyteSpyder's presence within Nielsen's Connect Partner Network please go to: https://microsites.nielsen.com/connectedpartnernetwork/whytespyder/.

ABOUT NIELSEN 
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.

About SKU Ninja + WhyteSpyder: SKU Ninja + WhyteSpyder makes it easy for companies to win online. They combine the speed of technology and automation with human expertise and analysis to solve the problems of online shopping professionals. They provide brands and retailers the tools they need to create and manage a best-in-class online retail portfolio.

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SOURCE Nielsen

FAQ

What is the significance of the partnership between Nielsen and SKU Ninja + WhyteSpyder?

The partnership aims to enhance online content optimization for Walmart suppliers, improving item discoverability and sales.

How will the integration of SKU Ninja improve performance for Walmart suppliers?

It provides advanced tools within Nielsen's Connect Partner Network to manage and publish online content effectively.

What is Walmart's One Version of Truth program?

It is a performance measurement initiative exclusive to Nielsen that aids suppliers in optimizing their online presence.

What are the key benefits of the new solutions offered by Nielsen and SKU Ninja?

They enhance search rankings, content quality, and overall sales performance for products on Walmart's digital platforms.

What is the stock symbol for Nielsen?

The stock symbol for Nielsen is NLSN.