NIKE, Inc. Signs Historic Partnership Extension With NBA, WNBA and NBA G League Through 2037
NIKE, Inc. (NYSE: NKE) has announced a 12-year extension of its global partnership with the NBA, WNBA, and NBA G League through 2037. This agreement solidifies NIKE as the exclusive on-court uniform and apparel provider for these leagues. The extension includes:
1. New content initiatives
2. Commitment to grassroots basketball
3. Development of a joint membership program
4. Deepened investment in the WNBA
5. Extended group license agreement with the NBPA
The partnership aims to expand basketball for the next generation by introducing youth programs, creating resources for girls' basketball, and enhancing player development opportunities. NIKE will also grow its presence at marquee league events such as NBA Global Games, All-Star events, and draft combines.
NIKE, Inc. (NYSE: NKE) ha annunciato un rinnovo di 12 anni della sua partnership globale con la NBA, WNBA e NBA G League fino al 2037. Questo accordo consolida NIKE come fornitore esclusivo di uniformi e abbigliamento da gioco per queste leghe. L'estensione include:
1. Nuove iniziative di contenuto
2. Impegno nel basket giovanile
3. Sviluppo di un programma di adesione congiunto
4. Maggiore investimento nella WNBA
5. Rinnovo dell'accordo di licenza di gruppo con la NBPA
La partnership mira a espandere il basket per la prossima generazione introducendo programmi giovanili, creando risorse per il basket femminile e migliorando le opportunità di sviluppo per i giocatori. NIKE aumenterà inoltre la sua presenza negli eventi di punta della lega, come NBA Global Games, eventi All-Star e draft combines.
NIKE, Inc. (NYSE: NKE) ha anunciado una prórroga de 12 años de su asociación global con la NBA, WNBA y NBA G League hasta 2037. Este acuerdo consolida a NIKE como proveedor exclusivo de uniformes y ropa en la cancha para estas ligas. La prórroga incluye:
1. Nuevas iniciativas de contenido
2. Compromiso con el baloncesto grassroots
3. Desarrollo de un programa de membresía conjunta
4. Inversión profundizada en la WNBA
5. Acuerdo de licencia grupal ampliado con la NBPA
La asociación tiene como objetivo expandir el baloncesto para la próxima generación mediante la introducción de programas juveniles, creando recursos para el baloncesto femenino y mejorando las oportunidades de desarrollo de jugadores. NIKE también aumentará su presencia en eventos destacados de la liga como NBA Global Games, eventos All-Star y combinados de draft.
NIKE, Inc. (NYSE: NKE)는 2037년까지 NBA, WNBA 및 NBA G 리그와의 글로벌 파트너십을 12년 연장하기로 발표했습니다. 이 계약은 NIKE를 이들 리그의 독점적인 코트 유니폼 및 의류 공급자로 확립합니다. 이번 연장에는 다음이 포함됩니다:
1. 새로운 콘텐츠 이니셔티브
2. 기초 농구에 대한 헌신
3. 공동 회원 프로그램 개발
4. WNBA에 대한 심화 투자
5. NBPA와의 그룹 라이선스 계약 연장
파트너십의 목표는 다음 세대를 위한 농구를 확장하여 유소년 프로그램 도입, 소녀 농구 자원 창출, 선수 개발 기회 증대입니다. NIKE는 또한 NBA 글로벌 게임, 올스타 이벤트 및 드래프트 컴바인과 같은 주요 리그 이벤트에서의 존재감을 확대할 것입니다.
NIKE, Inc. (NYSE: NKE) a annoncé un renouvellement de 12 ans de son partenariat mondial avec la NBA, WNBA et NBA G League jusqu'en 2037. Cet accord confirme NIKE en tant que fournisseur exclusif d'uniformes et de vêtements de jeu pour ces ligues. La prolongation comprend :
1. Nouvelles initiatives de contenu
2. Engagement envers le basketball grassroots
3. Développement d'un programme d'adhésion conjoint
4. Investissement renforcé dans la WNBA
5. Accord de licence de groupe prolongé avec la NBPA
Le partenariat vise à étendre le basketball pour la prochaine génération en introduisant des programmes pour les jeunes, en créant des ressources pour le basketball féminin et en améliorant les opportunités de développement pour les joueurs. NIKE augmentera également sa présence lors des événements phares de la ligue, tels que les NBA Global Games, les événements All-Star et les draft combines.
NIKE, Inc. (NYSE: NKE) hat eine 12-jährige Verlängerung seiner globalen Partnerschaft mit der NBA, WNBA und NBA G League bis 2037 angekündigt. Diese Vereinbarung festigt NIKE als exklusiven Anbieter von Spielkleidung und -uniformen für diese Ligen. Die Verlängerung umfasst:
1. Neue Content-Initiativen
2. Engagement im Jugendbasketball
3. Entwicklung eines gemeinsamen Mitgliedschaftsprogramms
4. Vertiefte Investitionen in die WNBA
5. Verlängerung des Gruppenlizenzvertrags mit der NBPA
Die Partnerschaft zielt darauf ab, Basketball für die nächste Generation auszubauen, indem Jugendprogramme eingeführt, Ressourcen für den Mädchenbasketball geschaffen und Möglichkeiten zur Spielerentwicklung verbessert werden. NIKE wird auch seine Präsenz bei wichtigen Liga-Events wie den NBA Global Games, All-Star-Veranstaltungen und Draft-Combines ausbauen.
- 12-year extension of global partnership with NBA, WNBA, and NBA G League through 2037
- Exclusive on-court uniform and apparel provider status maintained
- Expanded commitment to grassroots basketball and youth programs
- Deepened investment in the WNBA
- Extended group license agreement with the NBPA
- Increased presence at marquee league events
- None.
Insights
This partnership extension between NIKE, Inc. and the NBA, WNBA and NBA G League is a significant strategic move for both parties. The 12-year deal solidifies Nike's position as the dominant force in global basketball apparel and merchandising. Key points to consider:
- Extended rights for uniform and apparel design across all three leagues
- Increased focus on grassroots basketball development
- Enhanced commitment to women's basketball through WNBA investment
- Expansion of youth programs like Jr. NBA and Jr. WNBA
- Continued presence at major league events
For Nike, this deal ensures long-term brand visibility and market dominance in basketball. For the leagues, it provides stable revenue and a partner committed to growing the sport globally. The focus on youth and women's basketball could lead to increased participation and fan engagement, potentially driving future growth for both Nike and the leagues.
This partnership extension represents a significant long-term investment for NIKE, Inc. While specific financial terms weren't disclosed, the 12-year commitment suggests a substantial monetary value. Key financial implications include:
- Secured revenue stream from exclusive merchandise rights
- Potential for increased market share in basketball apparel
- Long-term brand exposure through on-court presence
- Investment in youth programs as a pipeline for future consumers
The deal's length provides stability but also carries risks if market conditions change. Investors should consider how this aligns with Nike's overall growth strategy and its impact on the company's financial flexibility. The focus on expanding basketball globally and investing in women's sports could open new revenue opportunities, potentially offsetting the high costs of such a comprehensive partnership.
12-Year Global Agreement as the Leagues’ Exclusive On-Court Uniform and Apparel Provider to Deliver Innovation and Storytelling for the Next Generation of Players and Fans
NIKE, Inc. will extend its rights over 12 additional seasons to design and manufacture NBA, WNBA and G League uniforms, on-court apparel, and fan apparel, furthering its commitment to grow and improve the sport of basketball for the next generation.
“Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” said Elliott Hill, NIKE, Inc. President and CEO. “Our collective power, global reach and genuine love for the game will only continue to create new pathways and opportunities for players and fans.”
The global extension is highlighted by new content initiatives, a comprehensive commitment to grassroots basketball, as well as the continued development of a joint membership program that delivers benefits to fans of the brands through distinctive products, content and experiences. As the biggest champion of the women’s game, NIKE, Inc. is also deepening its investment in the WNBA.
“Nike is inextricably linked to basketball and has helped fuel the growth and innovation around our sport for decades,” said NBA Commissioner Adam Silver. “With an added focus on youth basketball, our expanded partnership will create even more opportunities for aspiring players to learn and compete at all levels and for fans of all ages to engage with the NBA and WNBA.”
“Since our league’s inception, Nike has committed to a shared vision for girls and women’s basketball,” said WNBA Commissioner Cathy Engelbert. “Our continued partnership is an opportunity to fortify avenues for development and enhance touchpoints across our dynamic fanbase while globally showcasing the WNBA.”
NIKE, Inc. and the National Basketball Players Association (NBPA) also extended its group license agreement making NIKE, Inc. an official partner of the NBPA.
"We’re excited to renew our partnership with Nike and continue to showcase our players’ efforts on and off the court,” said NBPA Executive Director, Andre Iguodala. “This partnership highlights the reach, influence, and impact of our members, driving basketball fandom and inspiring millions of people around the world.”
The renewal follows the eight-year global outfitting, merchandising, marketing and content partnership struck in 2015, which made NIKE, Inc. the official on-court outfitter beginning with the 2017-18 NBA season. Nike has been an NBA partner since 1992, a marketing partner of the WNBA since its inception in 1997 and a marketing partner of the NBA G League since the 2017-18 season.
Together, the NBA, WNBA, NBA G League and Nike will continue to expand basketball for the next generation by:
- Introducing programs and resources to make best-in-class youth basketball accessible and scalable, prioritizing broad-based access to age-and-stage appropriate coaching, training, on-court development curriculum and playing standards to youth of all backgrounds and abilities, including through the Jr. NBA/ Jr. WNBA.
- Creating basketball programming and resources designed to increase access to the sport and improve the playing experience for girls of all levels, including through the Jr. WNBA and Basketball Without Borders (BWB).
- Collaborating to enhance player, coach and program development opportunities across Nike Elite Youth Basketball League (EYBL) through expanded leadership, player health and on-court development programming.
NIKE, Inc. will further grow its established presence across marquee league events, including NBA Global Games, NBA All-Star, WNBA All-Star, the NBA Draft Combine, the WNBA Draft, WNBA Changemakers, the NBA Draft presented by State Farm®, NBA 2K Summer League and NBA G League Fall Invitational.
About NIKE, Inc.
NIKE, Inc., based near
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams and in its 28th season in 2024, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content, and community and youth outreach programs, the league celebrates and elevates the game of basketball and the culture around it. In 2020, the WNBA and the Women's National Basketball Players Association (WNBPA) signed a groundbreaking CBA that has charted a new course for women's basketball — and women's sports overall — with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete. Key elements of the agreement are supported through the league's partnership platform, the WNBA Changemakers Collective, with AT&T, the WNBA's Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc., and subsequent additions Google,
About the NBA G League
The NBA’s official minor league, the NBA G League prepares players, coaches, officials, training and front-office staff for the NBA while acting as the league’s research and development laboratory. Featuring 31 teams, 30 with direct affiliations to NBA franchises for 2024-25, the league offers elite professional basketball at an affordable price in a fun, family-friendly atmosphere. More than half of all players on end-of-season 2023-24 NBA rosters boasted NBA G League experience. In fostering the league’s connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA Cares programs.
About the NBPA
The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA's mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.
The NBPA advocates on behalf of the best interests of all NBA players, including through the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, and counseling players on benefits, educational, and post-NBA career opportunities. Business opportunities are generated by THINK450, the subsidiary of the NBPA charged with managing the 'players' group licensing rights.
Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities, and organizations around the world that seek to improve the lives of those in need.
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Source: NIKE, Inc.
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