Top Global Quick-Service Restaurants Supercharge Their Success with the Near Intelligence Platform

Rhea-AI Summary

Near Intelligence, Inc. (Nasdaq: NIR) is a global leader in privacy-led data intelligence on people and places. The company has announced its partnership with leading global quick-service restaurants (QSRs) representing nearly $90B in annual revenue. By leveraging Near's advanced analytics capabilities, top QSRs are empowered to understand consumer movement and behavior patterns, brand affinities, trade areas, and trends, leading to enhanced customer engagement, operational efficiencies, and revenue growth.

Positive

• Near is a trusted partner of leading global QSRs, representing a combined annual revenue of close to $90B.
• The Near Platform empowers QSRs to make data-driven decisions, optimize operations, and deliver exceptional customer experiences.
• The company's ability to process vast amounts of high-quality data and deliver actionable insights in a privacy-led manner gives QSRs an edge in the highly competitive fast-food industry.

Negative

• None.

Top global quick-service restaurants (QSRs), representing nearly $90B in annual revenue, turn to Near for operational insights

PASADENA, Calif.--(BUSINESS WIRE)-- Near Intelligence, Inc. (Nasdaq: NIR) (“Near” or the “Company”), a global leader in privacy-led data intelligence on people and places, today announced it is a trusted partner of leading global quick-service restaurants (QSRs) seeking high-quality data insights and restaurant analytics. Representing a combined annual revenue of close to $90B, the world’s largest QSR brands rely on the Near Platform to drive data-backed business decisions and enhance business strategies as the industry adapts to constantly changing dining behaviors.

By harnessing Near's advanced analytics capabilities, top QSRs are able to understand consumer movement and behavior patterns, brand affinities, trade areas, and trends. With Near, restaurant chain decision makers are empowered with real-time data to gain deeper customer insights, optimize operations, and craft personalized customer experiences– empowering them to stay ahead of their competition, and resulting in enhanced customer engagement, a boost in operational efficiencies, and revenue growth.

“I can tell you from experience that the data is accurate. It points us in all the right places. And I honestly believe it gives us a strategic advantage over our competitors because it helps us prioritize our efforts, and really helps us focus in the right places,” said Allyn Taylor, Director of Development and Construction at Pollo Campero.

Read the Pollo Campero case study: How QSR Pollo Campero used B I Spatial and Near to optimize its site selection plan

"We are honored to be the chosen partner for several of the world’s largest quick-service restaurants," said Anil Mathews, CEO of Near. "Our platform's ability to process vast amounts of high-quality data and deliver actionable insights in a privacy-led manner empowers QSRs to make data-driven decisions, optimize operations, and deliver exceptional customer experiences, giving them an edge in the highly competitive fast-food industry.”

The Near Platform offers an array of benefits for QSRs including:

• Selecting New Restaurant Locations with Precision: Decision makers can decide where to place a new store with solid restaurant data intelligence and optimize down to which side of a block, which side of a shopping center, and how wide to make a drive-thru based on consumer movement and traffic patterns.
• Attracting More Diners and Measuring ROI: QSRs can target audience segments with digital ads that are relevant to them, and out-of-home (OOH) ads on the routes their audience naturally travels. Decision makers can analyze customers' movement to correlate who entered a restaurant, and attribute visits to the right ads.
• Understanding Diners’ Movement Patterns: QSRs can analyze consumers’ movement patterns, travel habits prior to and after visiting a restaurant, visits by time of day or day of week, and more; they can also see the draw distance of any location, and how far people are willing to travel to get there.
• Understand Markets and Competitors’ Customers: Decision makers can survey any place – including competitors' stores – and analyze its consumers’ brand affinities and movement patterns; they can see how their customers interact with the competition and customize messaging to win their loyalty.

To learn more about the Near Platform, please visit: https://near.com/platform/

About Near

Near, a global, full-stack data intelligence software-as-a-service (“SaaS”) platform curates one of the world’s largest sources of intelligence on people and places. The Near platform’s patented technology processes data from an estimated 1.6 billion unique user IDs and 70 million points of interest, in more than 44 countries. Near’s data and insights empower marketing and operations teams to understand consumers’ online and offline behaviors, affinities, and attributes in order to engage them and grow their businesses. With a presence in Los Angeles, Paris, Bangalore, Singapore, Sydney, and Tokyo, Near serves scaled enterprises in retail, real estate, restaurant/QSR, travel/tourism, telecom, and financial services. For more information, please visit https://near.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230811146946/en/

Media Contact:

Kat Harwood

pr@near.com

Investor Contact:

Marc P. Griffin

ICR, Inc. for Near

IR@near.com

Source: Near Intelligence, Inc.

FAQ

What is the company name and ticker symbol of the global leader in privacy-led data intelligence on people and places that has partnered with leading global quick-service restaurants (QSRs) representing nearly $90B in annual revenue?

Near Intelligence, Inc. (Nasdaq: NIR)

What are the benefits of Near's advanced analytics capabilities for top QSRs?

Near's advanced analytics capabilities empower QSRs to understand consumer movement and behavior patterns, brand affinities, trade areas, and trends, leading to enhanced customer engagement, operational efficiencies, and revenue growth.

How does Near's platform help QSRs in selecting new restaurant locations?

Near's platform helps decision makers to decide where to place a new store with solid restaurant data intelligence and optimize down to which side of a block, which side of a shopping center, and how wide to make a drive-thru based on consumer movement and traffic patterns.

What are the benefits of Near's platform in attracting more diners and measuring ROI for QSRs?

QSRs can target audience segments with digital ads that are relevant to them, and out-of-home (OOH) ads on the routes their audience naturally travels. Decision makers can also analyze customers' movement to correlate who entered a restaurant, and attribute visits to the right ads.

How does Near's platform help QSRs in understanding diners' movement patterns?

QSRs can analyze consumers’ movement patterns, travel habits prior to and after visiting a restaurant, visits by time of day or day of week, and more; they can also see the draw distance of any location, and how far people are willing to travel to get there.

What are the benefits of Near's platform in understanding markets and competitors' customers for QSRs?

Decision makers can survey any place – including competitors' stores – and analyze its consumers’ brand affinities and movement patterns; they can see how their customers interact with the competition and customize messaging to win their loyalty.