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BitNile Holdings Adds Google Alum Frank Frausto as Vice President of Marketing
Rhea-AI Impact
(Moderate)
Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
BitNile Holdings, Inc. (AMEX: NILE) has appointed Frank Frausto as Vice President of Marketing. He brings over 20 years of digital marketing experience, having previously worked with Google's advertising team. Frausto will play a vital role in launching BitNile's planned Bitcoin-based super-app marketplace, aimed at mainstream crypto transactions. The company continues to pursue growth through strategic investments and operates a Bitcoin mining data center, supporting various industries.
Positive
Appointment of Frank Frausto as VP of Marketing brings extensive experience in digital marketing.
Planned launch of a Bitcoin-based super-app marketplace may attract new customers and boost market presence.
Negative
None.
Frausto’s hire comes as BitNile looks to launch innovative Bitcoin marketplace
LAS VEGAS--(BUSINESS WIRE)--
BitNile Holdings, Inc. (NYSE American: NILE), a diversified holding company (“BitNile” or the “Company”), today announced that the Company has appointed Frank Frausto as its Vice President of Marketing.
“Frank brings an impressive track record of building and managing effective digital marketing campaigns and we believe he is a great addition to the BitNile team,” said Milton “Todd” Ault, III, the Company’s Executive Chairman. “As we look to build and launch a Bitcoin-based super-app marketplace, Frank will play a central role in our planned launch of this new initiative.”
Frank Frausto has 20 years of digital marketing experience. He was one of the earliest hires to Google’s advertising team. As one of the pioneering Account Managers of Google Ads, Frank managed the ad campaigns for Google’s most strategic clients. Pursuing his passion for helping others find success, he became Google’s lead trainer, where he coached Googlers in 12 different countries on product, account management, and sales ability. Upon leaving Google in 2017, Frank served as the Chief Marketing Officer of Beyond Enterprizes, a strategic investment and advisory firm empowering blockchain investors, funds, startups, and entrepreneurs to reach their goals.
“I couldn’t be more excited to be joining the BitNile team,” said Frank Frausto, the Company’s Vice President of Marketing. “We have an opportunity to launch a platform that brings crypto to the mainstream in some new and exciting ways. I am looking forward to helping educate the public on just how we can make crypto transactions a reality for both new and experienced crypto users.”
For more information on BitNile and its subsidiaries, BitNile recommends that stockholders, investors, and any other interested parties read BitNile’s public filings and press releases available under the Investor Relations section at www.BitNile.com or available at www.sec.gov.
About BitNile Holdings, Inc.
BitNile Holdings, Inc. is a diversified holding company pursuing growth by acquiring undervalued businesses and disruptive technologies with a global impact. Through its wholly and majority-owned subsidiaries and strategic investments, BitNile owns and operates a data center at which it mines Bitcoin and provides mission-critical products that support a diverse range of industries, including oil exploration, defense/aerospace, industrial, automotive, medical/biopharma, karaoke audio equipment, hotel operations and textiles. In addition, BitNile extends credit to select entrepreneurial businesses through a licensed lending subsidiary. BitNile’s headquarters are located at 11411 Southern Highlands Parkway, Suite 240, Las Vegas, NV 89141; www.BitNile.com.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements generally include statements that are predictive in nature and depend upon or refer to future events or conditions, and include words such as “believes,” “plans,” “anticipates,” “projects,” “estimates,” “expects,” “intends,” “strategy,” “future,” “opportunity,” “may,” “will,” “should,” “could,” “potential,” or similar expressions. Statements that are not historical facts are forward-looking statements. Forward-looking statements are based on current beliefs and assumptions that are subject to risks and uncertainties. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update any of them publicly in light of new information or future events. Actual results could differ materially from those contained in any forward-looking statement as a result of various factors. More information, including potential risk factors, that could affect the Company’s business and financial results are included in the Company’s filings with the U.S. Securities and Exchange Commission, including, but not limited to, the Company’s Forms 10-K, 10-Q and 8-K. All filings are available at www.sec.gov and on the Company’s website at www.BitNile.com.
