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Natural Grocers® Announces New Partnership with Rodale Institute to Help Grow the Regenerative Organic Agriculture Movement

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Natural Grocers has announced a new partnership with Rodale Institute, a nonprofit dedicated to growing the regenerative organic agricultural movement. The partnership kicks off with a fundraising campaign during Organic Month (September) at all 169 Natural Grocers locations, aiming to raise $100,000 for Rodale Institute's Farmer Training and Veteran Farmer Training programs.

Customers can contribute through donations at the register and purchases of themed reusable shopping bags. Natural Grocers will focus its monthly community educational efforts, discounts, recipes, and giveaways on the organic food movement and regenerative agriculture. The partnership aligns with Natural Grocers' commitment to organic advocacy and Rodale Institute's mission to support the next generation of organic farmers.

Natural Grocers ha annunciato una nuova partnership con Rodale Institute, un'organizzazione no-profit dedicata alla crescita del movimento agricolo biologico rigenerativo. La partnership inizia con una campagna di raccolta fondi durante il mese dell'Organico (settembre) in tutti i 169 punti vendita di Natural Grocers, con l'obiettivo di raccogliere $100,000 per i programmi di formazione per agricoltori e per veterani del Rodale Institute.

I clienti possono contribuire tramite donazioni alla cassa e acquisti di borse riutilizzabili a tema. Natural Grocers si concentrerà sulle sue iniziative educative mensili per la comunità, offrendo sconti, ricette e omaggi incentrati sul movimento del cibo biologico e sull'agricoltura rigenerativa. La partnership è in linea con l'impegno di Natural Grocers per la difesa del biologico e la missione del Rodale Institute di supportare la prossima generazione di agricoltori biologici.

Natural Grocers ha anunciado una nueva asociación con Rodale Institute, una organización sin fines de lucro dedicada a promover el movimiento agropecuario orgánico regenerativo. La asociación comienza con una campaña de recaudación de fondos durante el Mes Orgánico (septiembre) en las 169 ubicaciones de Natural Grocers, con el objetivo de recaudar $100,000 para los programas de formación de agricultores y de agricultores veteranos del Rodale Institute.

Los clientes pueden contribuir a través de donaciones en la caja y la compra de bolsas reutilizables de temática específica. Natural Grocers enfocará sus esfuerzos educativos comunitarios mensuales, descuentos, recetas y sorteos en el movimiento de alimentos orgánicos y la agricultura regenerativa. La asociación está alineada con el compromiso de Natural Grocers con la defensa de lo orgánico y la misión del Rodale Institute de apoyar a la próxima generación de agricultores orgánicos.

내추럴 그로cers는 재생 유기농 농업 운동을 촉진하는 비영리 단체인 로드에일 연구소와 새로운 파트너십을 발표했습니다. 이 파트너십은 모든 169개 내추럴 그로cers 매장에서 진행되는 유기농의 달 (9월) 기부 캠페인으로 시작되며, 로드에일 연구소의 농업 훈련 및 재향 군인 농민 훈련 프로그램을 위해 $100,000을 모금하는 것을 목표로 하고 있습니다.

고객은 계산대에서 기부하거나 테마가 있는 재사용 가능한 장바구니를 구매하여 기여할 수 있습니다. 내추럴 그로cers는 유기농 식품 운동과 재생 농업에 집중된 월간 지역 사회 교육 노력, 할인, 요리법 및 경품 제공에 중점을 둘 것입니다. 이 파트너십은 유기농 홍보에 대한 내추럴 그로cers의 헌신과 다음 세대의 유기농 농민을 지원하려는 로드에일 연구소의 사명과 일치합니다.

Natural Grocers a annoncé un nouveau partenariat avec Rodale Institute, une organisation à but non lucratif dédiée à la croissance du mouvement agricole biologique régénératif. Ce partenariat débute par une campagne de collecte de fonds pendant le mois de l'Organic (septembre) dans les 169 points de vente de Natural Grocers, visant à recueillir $100,000 pour les programmes de formation des agriculteurs et des agriculteurs vétérans du Rodale Institute.

Les clients peuvent contribuer par des dons à la caisse et l'achat de sacs réutilisables à thème. Natural Grocers mettra l'accent sur ses efforts éducatifs mensuels pour la communauté, les réductions, les recettes et les cadeaux, en lien avec le mouvement des aliments biologiques et l'agriculture régénérative. Ce partenariat est en accord avec l'engagement de Natural Grocers en faveur de la défense des produits biologiques et la mission du Rodale Institute de soutenir la prochaine génération d'agriculteurs biologiques.

Natural Grocers hat eine neue Partnerschaft mit dem Rodale Institute angekündigt, einer gemeinnützigen Organisation, die sich dem Wachstum der regenerativen biologischen Landwirtschaft widmet. Die Partnerschaft beginnt mit einer Spendensammelaktion während des Bio-Monats (September) in allen 169 Standorten von Natural Grocers, mit dem Ziel, $100.000 für die Ausbildungsprogramme von Rodale Institute für Landwirte und Veteranen zu sammeln.

Kunden können durch Spenden an der Kasse und den Kauf von thematischen wiederverwendbaren Einkaufstaschen beitragen. Natural Grocers wird sich in seinen monatlichen Bildungsangeboten für die Gemeinschaft, Rabatten, Rezepten und Verlosungen auf die Bewegung der biologischen Lebensmittel und regenerative Landwirtschaft konzentrieren. Diese Partnerschaft steht im Einklang mit dem Engagement von Natural Grocers für die biologische Befürwortung und der Mission des Rodale Institute, die nächste Generation von Bio-Landwirten zu unterstützen.

Positive
  • Partnership with Rodale Institute enhances Natural Grocers' position in the organic market
  • Fundraising campaign aims to raise $100,000 for farmer training programs
  • Aligns with growing organic sales market, which has topped nearly $70 billion annually in the US
  • Potential for increased customer engagement and loyalty through educational efforts and fundraising
Negative
  • Less than 1% of U.S. cropland is certified organic, indicating potential supply challenges
  • Aging farmer population (6x as many farmers over 65 as under 35) poses a risk to future organic production

The partnership kicks off with a fundraising campaign at all 169 Natural Grocers locations to celebrate Organic Month and support Rodale Institute's Farmer Training and Veteran Farmer Training programs

LAKEWOOD, Colo., Sept. 3, 2024 /PRNewswire/ -- Natural Grocers®, known as the nation's Organic Headquarters®, is proud to announce a new partnership with Rodale Institute, a 501(c)(3) nonprofit dedicated to growing the regenerative organic agricultural movement through rigorous research, farmer training and education.

Natural Grocers® is proud to announce a new partnership with Rodale Institute.

During Organic Month, customers will have an opportunity to support the retailer's goal of raising $100,000 for Rodale Institute with donations at the register and a portion of proceeds from the sales of themed reusable shopping bags. Additionally, Natural Grocers will focus its monthly community educational efforts, discounts, recipes and giveaways on the organic food movement and regenerative agriculture.

NATURAL GROCERS & RODALE INSTITUTE
Natural Grocers has been providing quality organic and natural products to communities since it was established in 1955. All stores are Certified Organic Food Handlers and are inspected annually by an organic certifying agency to ensure they are only using organic-approved processes and cleaning products. This certification, plus the family-operated retailer's commitment to selling only 100% Certified Organic Produce, helps to ensure its integrity from farm to basket to table. Natural Grocers continues its quest to be a national industry model for organic advocacy with its products, customer education and strategic partnerships.

"We are thrilled to partner with Rodale Institute," said Raquel Isely, Vice President of Marketing at Natural Grocers. "This highly esteemed organization has been putting science behind the best practices in organic agriculture for more than 75 years, proving that healthy soil leads to healthy food, healthy people and a healthier planet. Its groundbreaking science and direct farmer-support programs serve as a catalyst for change in farming and food production worldwide. We couldn't be more pleased to dedicate this year's Organic Month Fundraiser Campaign to Rodale Institute, the leading voice in developing solutions for the regenerative organic movement."

GROWING CAREERS, GROWING FOOD
In the United States, organic sales have topped nearly $70 billion annually, and continue to grow. Yet less than 1% of U.S. cropland is certified organic. Annie Brown, Vice President of Development at Rodale Institute states, "We have a need for more organic farmers, from beginners to seasoned professionals. Today, there are 6x as many farmers over 65 as under 35. The time is now to invest in the future of organic agriculture. That's why Rodale Institute is helping farmers transition to organic and training the next generation of organic leaders. We're excited to have the support of Natural Grocers and their passionate customers to help further this effort."

FARMER TRAINING PROGRAMS
Every year, Rodale Institute welcomes a select group of students to its headquarters to train for careers in regenerative organic agriculture. Farmer trainees focus on cultivating agricultural skills both in the classroom and in the fields.

The Rodale Institute Farmer Training (RIFT) and Veteran Farmer Training (VFT) programs are highly immersive, full-time programs which allow a diverse group of students- including first-generation farmers- to begin a career in regenerative organic crop and vegetable production. RIFT and VFT students learn financial skills, soil science, digital marketing and botany, coupled with hands-in-the-soil applications, learning on a world-renowned experimental farm. RIFT and VFT students work alongside Rodale Institute master trainers to grow organic produce for Rodale Institute's farm shares and farmers markets, learning how to process and distribute healthy, regenerative organic food and run a successful business. 

RODALE INSTITUTE FUNDRAISER
Throughout September, customers can join Natural Grocers in directly contributing to Rodale Institute's Farmer Training programs and support the next generation of regenerative organic farmers. Natural Grocers aims to raise $100,000 by September 30 with the following in-store fundraising opportunities:

  • Natural Grocers will donate $1.00 to Rodale Institute for every limited-edition Organic Month reusable shopping bag sold (retail $1.99).
  • For every Ladybug Zip Pouch sold (retail $2.99), Natural Grocers will donate $2 to Rodale Institute. 
  • Customers will have the opportunity to make contributions to Rodale Institute ($1, $5 or $10) upon checkout at any one of Natural Grocers' 169 store locations nationwide.

GO ORGANIC WITH NATURAL GROCERS
Natural Grocers offers savings from September 6 - 28 on products that reflect the company's commitment to organic practices.[i] Free samples, additional savings and giveaways will be offered from September 12 – 14 including amazing savings of up to 55%, storewide for all customers. [ii]

  • Customers can learn more about the retailer's Organic Month celebration by picking up the September edition (Vol. 86) of the good4uSM Health Hotline® at their local Natural Grocers store or visiting www.naturalgrocers.com
  • Click here to learn more about Rodale Institute.
  • To learn more about the partnership with Rodale Institute and Natural Grocers, click here.
  • For press inquiries contact kmacarelli@naturalgrocers.com.

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ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial colors, flavors, preservatives or sweeteners, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2023, the Company invested $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations.  

ABOUT RODALE INSTITUTE
Rodale Institute is a 501(c)(3) nonprofit dedicated to growing the regenerative organic agriculture movement through rigorous research, farmer training, and education. The Institute's groundbreaking science and direct farmer support programs serve as a catalyst for change in farming and food production worldwide. Over its 77-year history, Rodale Institute has proven that organic farming is not only viable but essential to humanity's survival. To learn more, visit www.rodaleinstitute.org

[i] Offers are available only from 9/6/2024 to 9/28/2024 and are redeemable only for in-store customer purchases at participating stores. Any stated discounts are on regular prices and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

[ii]  Offers available only from 9/12/2024 to 9/14/2024 and are redeemable only for in-store customer purchases at participating stores. Any stated discounts are on regular prices and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/natural-grocers-announces-new-partnership-with-rodale-institute-to-help-grow-the-regenerative-organic-agriculture-movement-302236256.html

SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What is the goal of Natural Grocers' fundraising campaign for Rodale Institute?

Natural Grocers aims to raise $100,000 by September 30, 2024, for Rodale Institute's Farmer Training and Veteran Farmer Training programs through in-store donations and sales of themed reusable shopping bags.

How can customers contribute to the Rodale Institute fundraiser at Natural Grocers (NGVC)?

Customers can contribute by making donations at the register ($1, $5, or $10), purchasing -edition Organic Month reusable shopping bags ($1.99), or buying Ladybug Zip Pouches ($2.99) at any of Natural Grocers' 169 store locations.

What special offers does Natural Grocers (NGVC) have during Organic Month in September 2024?

Natural Grocers offers savings on organic products from September 6-28, with free samples, additional savings, and giveaways from September 12-14, including storewide discounts of up to 55% for all customers.

Why is the partnership between Natural Grocers and Rodale Institute significant for organic agriculture?

The partnership supports the growth of regenerative organic agriculture by funding farmer training programs, addressing the need for more organic farmers as the U.S. organic market continues to grow while less than 1% of cropland is certified organic.

NATURAL GROCERS BY VITAMIN COTTAGE, INC

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