Natural Grocers® Celebrates Grand Opening in Waco, Texas on February 19, 2025

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Natural Grocers announces the grand opening of its 25th Texas store in Waco on February 19, 2025. Located at 601 N. Valley Mills Drive, the celebration begins at 8:15 AM with a $2,500 donation to Shepherd's Heart food bank, followed by a ribbon-cutting ceremony.

Opening day features special giveaways including mystery gift cards for the first 150 customers (values $5-$500), hand-crafted Ecuadorian lunchboxes for the first 500 shoppers, and a prize wheel. Customers can enjoy grand opening specials with up to 50% off select items through March 31, and enter a sweepstakes to win prizes including an Aventon e-bike.

The store will offer 100% organic produce, premium-quality natural products, over 5,000 supplements, and free nutritional health coaching. Through their 'Bring Your Own Bag' program, Natural Grocers will donate five cents per shopping trip to Shepherd's Heart, supporting their mission to feed families in need throughout Central Texas.

Join the celebration with giveaways, special savings, a sweepstakes, free samples and more!

LAKEWOOD, Colo., Feb. 5, 2025 /PRNewswire/ -- Natural Grocers®, the leading family-operated organic and natural grocery retailer in the U.S., is thrilled to announce the opening of its newest store in Waco, TX, on Wednesday, February 19, 2025. Located at 601 N. Valley Mills Drive, Waco, TX 76710, this will be Natural Grocers' 25th store in Texas. Community members are invited to join the celebration with special giveaways, exciting discounts, vendor samples, and more.

The festivities will kick off at 8:15 AM with a $2,500 donation presentation to the Shepherd's Heart, Natural Grocers' local food bank partner, followed by an official ribbon-cutting ceremony with the store manager, community leaders, and special guests. Doors will open promptly at 8:27 AM, where customers will be welcomed to a fun and celebratory shopping experience featuring free goodies, deals, and smiles all around.

"We are honored to be the first family-operated, national natural and organic grocer in Waco," said Raquel Isely, vice president of marketing at Natural Grocers. "We understand that cities have choices when it comes to the retailers they welcome into their communities. Grocery stores play a vital role in the food system—one that directly impacts our health and well-being. What's available on the shelves influences how food is grown and produced. With Waco's strong commitment to education, culture, healthy living, and community, we know this is a perfect fit. We can't wait to open our doors and serve the wonderful people of Waco and the surrounding communities of Central Texas."

GRAND OPENING EVENTS – FREEBIES, DISCOUNTS & CHANCES TO WIN
Grand Opening festivities at the Waco location will include:

• Feb. 19: Mystery Gift Cards for First 150 Customers – Be among the first in line and receive a Natural Grocers mystery gift card (values range from $5 to $500)!^[i]
• Feb. 19: Free Natural Grocers Hand-Crafted Ecuadorian Lunchbox – The first 500 shoppers will receive a unique, hand-crafted lunchbox, woven in collaboration with artisans in Peguche, Ecuador.^[ii]
• Feb. 19: Prize Wheel – Spin the Natural Grocers prize wheel between 12 PM and 5 PM for a chance to win great prizes^.[iii]
• Feb. 19 – Mar. 31: Up to 50% Off – Shoppers can take advantage of Grand Opening specials, such as 100% USDA Certified Organic Blueberries ($2.89/6 oz), bacon and bacon alternatives ($2.99/package), and Natural Grocers® Brand Organic Cheese shreds and slices ($2.99 each).^[iv]
• Feb. 19 – Mar. 5: Grand Opening Sweepstakes – Customers can enter to win prizes like an Aventon e-bike, a $500 Natural Grocers gift card, and more.^[v]

{N}POWER® MEMBERSHIP
Customers can maximize their savings by joining {N}power®, Natural Grocers' free rewards program, offering exclusive discounts, rewards, and digital coupons.^[vi]

• Feb. 19 – Mar. 31: {N}power® Members Exclusive Deals – Special pricing on items like 100% USDA Certified Organic Avocados ($0.99/each), Natural Grocers Brand Bulk Organic Almond Butter ($5.99/lb), and Thousand Hills™ 80/20 Grass Fed Ground Beef ($6.99/16 oz).^[vii] 

To join {N}power, visit www.naturalgrocers.com/npower

THE NATURAL GROCERS' EXPERIENCE
Serving communities with a wide range of natural and organic options since 1955, Natural Grocers will support the Waco area with world-class customer service from its knowledgeable and friendly good4u Crew, healthy recipes for all diets and high product standards.

The company, ever conscious of its environmental impact, has upgraded the new space using sustainable building features and energy-saving innovations, such as non-toxic building materials and 100% LED lighting. The store will feature a contemporary layout for an efficient, yet friendly checkout experience.

Customers will also experience:

• A focus on Regenerative Products and Practices: From checkouts free from single use bags, to organic, non-GMO and Always Affordable Natural Grocers brand products and ecologically thoughtful in-store features, the company focuses on a mutually beneficial relationship with nature.
• Premium-Quality Products at an Always Affordable Price^SM: Access high-quality organic and natural groceries including 100% pasture-raised eggs and dairy, 100% non-GMO prepackaged bulk goods, and household essentials at an Always Affordable Price. Natural Grocers also prioritizes humanely sourced and sustainably raised meats.
• Always 100% Organic Produce: Natural Grocers, ever a champion of organic produce, is proud to feature an even larger selection of 100% USDA certified organic produce at the Waco store. From apples to zucchini, every piece of produce avoids cross-contamination with conventional/GMO items and is grown without synthetic pesticides.
• Body Care That Cares Back: Natural Grocers' high standards prioritize natural, innovative and ethically sourced body care products that deliver results without compromise.
• A Super-Sized Supplement Department: With over 5,000 SKUs, Natural Grocers offers a large selection of vitamins and supplements, with the vast majority (over 80%) manufactured in third-party Good Manufacturing Practice (GMP) certified facilities.
• A Commitment to Crew: Natural Grocers is passionate about ensuring that its employees can live a healthy, balanced life. The Company is committed to positively impacting Crew's physical, emotional and financial well-being with free nutrition education programs, excellent benefits and access to the highest quality, affordably priced products. To learn more about Natural Grocers' "Commitment to Crew" and its 5 Founding Principles, click here.
• Nutritional Health Coaching: Customers will have direct access to personalized assistance throughout their nutritional health journeys with an onsite Nutritional Health Coach. Lisa Scott (the incoming coach) holds a Bachelor of Science in Nutrition and Food Science, an Associate of Science, with a focus on Holistic Wellness in nutrition, herbs, and health coaching. Her passion for life is teaching people how they can be in control of their health and showing them how to accomplish it. Her additional specialized training and education from Natural Grocers will enable her to assist customers and the community with a variety of free nutritional educational services. Click here to learn more.

SHEPHERD'S HEART PARTNERSHIP
As part of its commitment to the Waco community, Natural Grocers will support the Shepherd's Heart through its "Bring Your Own Bag" program, donating five cents for every shopping trip where customers use their own bags. This initiative not only encourages sustainable shopping practices but also directly benefits folks in need by contributing to the essential work of the food pantry.

Shepherd's Heart Chief Executive Officer, Robert Gager states, "At Shepherd's Heart, our mission is to feed, clothe, empower and advocate for families in need throughout our community … Our work is driven by dedicated volunteers who are committed to making a difference in the lives of others, reaching out to the hungry and hurting."

Our impact is made possible by the generosity of our community. Because of the donations we receive, we can meet critical needs and continue our mission. Thanks to this outpouring of support, Shepherd's Heart has become the largest food pantry in Central Texas. So far this year, we've served over 80,000 families with nearly 3.6 million pounds of food. This recent donation from Natural Grocers will add approximately 168,000 pounds of food to our efforts—equivalent to over 200,000 meals for families in need. We are deeply grateful for their partnership and their commitment to helping us fight hunger."

• To volunteer or get involved with the organization, click here.
• Click here to learn more about Natural Grocers' Commitment to Community and their "Bring Your Own Bag Program," benefitting Shepherd's Heart.
• Learn more about Natural Grocers by visiting www.naturalgrocers.com.
• Click here for a complimentary media kit.
• For media inquiries contact Katie Macarelli, Manager of Public Relations at kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

^[i] Quantity limited to first 150 customers in line at Natural Grocers' Waco, TX location. No rain checks. Limit one gift card per customer 18 years or older. Valid 2/19/25 only. Void where prohibited by law.

^[ii] Quantity limited to first 500 shoppers at Natural Grocers' Waco, TX location. No rain checks. Limit one set per customer, 18 years or older. Valid 2/19/25 only. Void where prohibited by law.

^[iii] Prize wheel available at Natural Grocers' Waco, TX location. No purchase necessary. Quantity limited to stock on hand; no rain checks. Valid 2/19/25, 12 PM – 5 PM only, while supplies last.

^[iv] Offers valid only from 2/19/25 to 3/31/25, are redeemable only for in-store customer purchases at Natural Grocers' Waco, TX location, and cannot be combined with other offers. Quantity limited to stock on hand, no rainchecks. Unless otherwise noted, all discounts are on regular prices, cannot be redeemed for store credit or cash, and cannot be combined with other offers. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[v] No purchase necessary. A purchase will not increase your chances of winning. Open only to legal respondents of the following states who are at least 18 years old at the time of entry: AZ, AR, CO, CO, IA, KS, LA, MN, MO, MT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA and WY. Void where prohibited by law. Sweepstakes starts on 2/19/25 and ends on 3/5/25. For official rules and complete details, visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

^[vi] Customers can sign up for {N}power here. Message and data rates may apply. See naturalgrocers.com/privacy for the Company's Privacy Policy and naturalgrocers.com/terms for the {N}Power terms of use.

^[vii] Must be an {N}power member to receive these discounts. Limit 4 of each item, per customer. Offers valid only from 2/19/25 to 3/31/25, are redeemable only for in-store customer purchases at Natural Grocers' Waco, TX location and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What promotions are offered at Natural Grocers Waco grand opening on February 19, 2025?

The first 150 customers will receive mystery gift cards valued $5-$500, first 500 shoppers get free Ecuadorian lunchboxes, and customers can spin a prize wheel between 12-5 PM. Special discounts up to 50% off will run through March 31.

How will Natural Grocers' new Waco store support local food security?

Natural Grocers will donate $2,500 to Shepherd's Heart food bank and contribute five cents for every shopping trip where customers bring their own bags, helping provide meals to families in need in Central Texas.

What are the special {N}power member deals at Natural Grocers Waco from Feb 19-Mar 31?

Members can access exclusive pricing on organic avocados ($0.99 each), Natural Grocers Brand Bulk Organic Almond Butter ($5.99/lb), and Thousand Hills Grass Fed Ground Beef ($6.99/16 oz).

What sustainability initiatives is Natural Grocers implementing in the new Waco store?

The store features non-toxic building materials, 100% LED lighting, checkouts free from single-use bags, and focuses on organic, non-GMO products and regenerative practices.