Natural Grocers® and Rodale Institute Celebrate Earth Month with Annual Ladybug Love Campaign, April 1-30, 2025

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Natural Grocers is partnering with Rodale Institute for its annual Ladybug Love campaign during Earth Month (April 1-30, 2025). The campaign aims to raise awareness about beneficial insects in regenerative agriculture and support organic farming practices.

The initiative targets to raise $100,000 for Rodale Institute's Farmer Training Programs through multiple channels: $1 donation for each Ladybug Love pledge (up to $25,000), customer donations at registers ($1, $5, or $10), and $2 donation for each Ladybug Zip Pouch sold (April 22-24).

Additional campaign features include:

• Special benefits for {N}power members, including $5 off purchases and free -edition Ladybug Love merchandise
• A 'Count the Ladybugs' sweepstakes offering a $500 gift card prize
• Three-day Earth Day event (April 22-24) featuring special discounts and giveaways

Customers can support Rodale Institute's mission to help farmers adopt regenerative organic practices by pledging, purchasing, or donating at the register

LAKEWOOD, Colo., March 27, 2025 /PRNewswire/ -- In honor of Earth Month, Natural Grocers® is partnering with Rodale Institute for its annual Ladybug Love^SM campaign. A longtime leader of the organic movement through national advocacy efforts and rigorous product standards, Natural Grocers encourages its communities to pledge to protect beneficial insects and further Rodale Institute's mission to help farmers adopt regenerative organic agricultural methods.

Annual Ladybug Love campaign raises awareness about the role beneficial insects play in regenerative agriculture.

RODALE INSTITUTE
For more than 77 years, Rodale Institute has advanced organic agriculture through science, proving that healthy soil = healthy food = healthy people. With over 33 active research projects across 12 sites, it is a global leader in regenerative organic research and solutions.

This year's Earth Month fundraising efforts will benefit Rodale Institute and its Farmer Training Programs—highly immersive, full-time programs that train farmers in  organic practices and offer a pathway to careers in regenerative organic crop and vegetable production.

"We're honored to be chosen as a cause supported by Natural Grocers and its customers," said Rodale Institute CEO Jeff Tkach. "When shoppers invest their hard-earned dollars in the Institute's work, they're supporting small family farms, improving the environment, and growing the body of scientific research that equips farmers to adopt regenerative organic practices."

LADYBUG LOVE 
"Natural Grocers' Ladybug Love campaign raises awareness about the crucial role beneficial insects play in our food supply and regenerative farming," said Raquel Isely, Vice President of Marketing for Natural Grocers. "It's fitting that this year's campaign supports Rodale Institute because its groundbreaking research and farmer-support programs drive meaningful change in agriculture and food production. Through the generosity of our customers and Rodale Institute's commitment, we can help launch or refine careers in organic agriculture. We are grateful to our customers for sharing our passion to protect beneficial insects, the land, and our planet." 

PLEDGE, PURCHASE OR DONATE
Customers can take or renew their Ladybug Love pledge online, committing to avoiding chemicals that harm ladybugs and other beneficial insects in their homes, yards, and gardens while supporting 100% organic produce. Natural Grocers aims to raise $100,000 in April for Rodale Institute's Farmer Training Programs through the following in-store fundraising opportunities:

• Natural Grocers will donate $1 (up to $25,000) to Rodale Institute for every Ladybug Love pledge signed from April 1-30.^[i]
• Customers can donate $1, $5, or $10 at the register to support Rodale Institute's Farmer Training Programs from April 1-30.
• For every Ladybug Zip Pouch sold from April 22-24, Natural Grocers will donate $2 to Rodale Institute.
• {N}power® members who make or renew their pledge from April 1-15 will receive $5 off their purchase from April 22-24.^[ii]
• {N}power members will also receive a free limited-edition Ladybug Love reusable bag and sticker with any purchase from April 22-24.^[iii]

{N}power is Natural Grocers' FREE member rewards program, offering exclusive discounts, digital coupons, and members-only benefits. Customers can sign up for {N}power at www.naturalgrocers.com/npower.^[iv]

COUNT THE LADYBUGS SWEEPSTAKES 
Through April 26, customers are invited to count the ladybugs hidden throughout the pages of Natural Grocers' good4u® Health Hotline® magazine (Vol. 93), for the chance to win a $500 Natural Grocers gift card.

• To enter, customers must fill out the form in the magazine and drop it off at any Natural Grocers store by April 26, 2025.
• A drawing will determine the winner from all correct entries.^[v]

SPECIAL EARTH DAY EDUCATION & DEALS
Throughout April, Natural Grocers will continue to celebrate Earth Month, by sharing regenerative living insights and resources related to food, homes, gardens and yards. The celebration culminates in a three-day Earth Day event, April 22-24, featuring special discounts, giveaways and sweepstakes.

• Customers can learn more by picking up the April edition of the Health Hotline at their local Natural Grocers store or visiting www.naturalgrocers.com.
• Click here for a complimentary Ladybug Love press kit.
• Learn more about Rodale Institute's history and mission at www.rodaleinstitute.org.
• For media requests contact Katie Macarelli: kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

ABOUT RODALE INSTITUTE
Rodale Institute is a 501(c)(3) nonprofit dedicated to growing the regenerative organic agriculture movement through rigorous research, farmer training, and education. The Institute's groundbreaking science and direct farmer support programs serve as a catalyst for change in farming and food production worldwide. Over its 77-year history, Rodale Institute has proven that organic farming is not only viable but essential to humanity's survival.

^[i] Pledge must be made between 4/1/25 and 4/30/25 at naturalgrocers.com/ladybuglove to qualify for matching donation. Following the pledge period, Vitamin Cottage Natural Food Markets, inc. will make a single matching donation of up to $25,000 in support of the Rodale Institute fundraiser.

^[ii] Valid for {N}power members only. Pledge must be made between 4/1/25 - 4/15/25 at naturalgrocers.com/ladybuglove to qualify for matching donation and {N}power member discount. $5 discount will be applied to the product's regular non-discounted price. Offer will be autoloaded to member's account. Enter phone number at checkout to redeem offer, must be redeemed at checkout between 4/22/25 and 4/24/25. Valid for in-store customer purchases only. Vitamin Cottage Natural Food Markets, Inc. will make a single donation of $25,000 in support of the Rodale Institute fundraiser.

^[iii] Limit one per {N}power customer. Valid 4/22/25 - 4/24/25 while supplies last. No rainchecks. {N}power offers available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower.

^[iv] Message and data rates may apply. See naturalgrocers.com/privacy for the Company's Privacy Policy and naturalgrocers.com/terms for the {N}Power terms of use.

^[v] Count the Ladybugs sweepstakes starts on 3/28/25 and ends on 4/26/25. No purchase necessary. A purchase will not increase your chances of winning. Maximum of one entry per person per prize category. Open only to legal residents of states in which Natural Grocers currently has store locations, 18 years or older at the time of entry: AZ, AR, CO, ID, IO, KS, LA, MN, MO, MT, NB, NV, NM, ND, OK, OR, SD, TX, UT, WA and WY. Void where prohibited by law. For Official Rules and complete details, visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

How much is Natural Grocers aiming to raise during the 2025 Ladybug Love campaign?

Natural Grocers aims to raise $100,000 in April 2025 for Rodale Institute's Farmer Training Programs through various fundraising initiatives.

What benefits do {N}power members get during the 2025 Ladybug Love campaign?

Members who pledge between April 1-15 receive $5 off purchases (April 22-24) and a free -edition Ladybug Love reusable bag and sticker with any purchase.

What is the prize for the 2025 Natural Grocers Ladybug counting sweepstakes?

Participants can win a $500 Natural Grocers gift card by correctly counting ladybugs in the good4u Health Hotline magazine and submitting entries by April 26, 2025.

How does Natural Grocers' 2025 Ladybug Love campaign support Rodale Institute?

The campaign donates $1 per pledge (up to $25,000), accepts customer donations at registers, and contributes $2 from each Ladybug Zip Pouch sale to support Rodale's Farmer Training Programs.

When is Natural Grocers' Earth Day event in 2025?

Natural Grocers will hold a three-day Earth Day event from April 22-24, 2025, featuring special discounts, giveaways, and sweepstakes.