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Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is a leading specialty retailer of natural and organic groceries, body care products, and dietary supplements. Founded in 1955 and headquartered in Lakewood, Colorado, the company operates 168 stores across 21 states. Known for its stringent quality guidelines, Natural Grocers ensures that its products do not contain artificial colors, flavors, preservatives, sweeteners, or hydrogenated oils. The company exclusively sells USDA-certified organic produce, pasture-raised, non-confinement dairy products, and free-range eggs.
Natural Grocers combines affordability with high-quality natural products and supplements while empowering communities through free health and nutrition education. Customers have access to over 30,000 natural and organic items, alongside educational resources such as science-based literature, nutritional counseling, and cooking demonstrations led by knowledgeable employees.
In line with its commitment to sustainability and community well-being, Natural Grocers has established several noteworthy initiatives and partnerships. For example, through its annual Ladybug Love campaign, the company collaborates with Beyond Pesticides to promote organic landscape management in local parks. Furthermore, Natural Grocers has been recognized for excellence, recently receiving the Circle of Excellence award from UNFI for outstanding achievements in performance, community impact, and partnership in 2023.
The company's financial performance remains robust, with record sales, margin expansion, and significant earnings growth reported for the second quarter of fiscal 2024. Net sales rose by 8.8% to $308.1 million, driven by an increase in both transaction size and transaction count. The company’s loyalty program, {N}power, and targeted marketing campaigns have played a significant role in customer engagement and sales growth.
Natural Grocers is also deeply engaged in community support, having recently donated funds to La Puente, a Colorado-based non-profit organization. The company also supports food security initiatives through its
Natural Grocers, America's largest family-operated organic and natural grocery retailer, has launched its own line of Organic Coffee Pods under their house brand. The new product line features four varieties including Organic Breakfast Blend, Organic Decaf Breakfast Blend, and Organic French Roast, priced between $8.99 for 12-count and $18.99 for 32-count packages.
The coffee pods are designed with eco-friendly features including plant-based mesh filters, paper lids, and are certified compostable at industrial facilities. The packaging uses 100% recycled paperboard with 30% post-consumer materials. The products are Certified Organic, Fair Trade Certified, and compatible with most single-serve coffee makers.
This launch is part of Natural Grocers' private-label expansion, which currently includes over 800 products. The company has also announced upcoming releases including Organic Kombuchas and Tepaches.
Natural Grocers has expanded its house-brand portfolio with six new organic wheat pasta varieties and five organic pasta sauce flavors. The pasta line, priced at $2.79 for 16 oz, features organic durum wheat semolina as the sole ingredient and is certified organic, vegan, and non-GMO. The sauce collection, priced at $4.99 for 12 oz, includes four Demeter Certified Biodynamic varieties and one organic tomato ricotta option.
The pasta varieties include Spaghetti, Fettuccine, Fusilli, Shells, Penne, and Farfalle, all made in Italy using traditional bronze die cuts. The sauces come in Puttanesca, Ortolana, Arrabbiata, Classic Italian Basil, and Tomato Ricotta flavors. All products are made without artificial additives or preservatives. This launch is part of Natural Grocers' private-label expansion, which currently includes over 800 products, with upcoming releases planned for Organic Coffee Pods and Organic Kombuchas and Tepaches.
Natural Grocers (NGVC) has announced a fundraising campaign on January 20, 2025, supporting the Jack and Jill of America Foundation's College GAP Fund. The company aims to raise $45,000 or more to help students at Historically Black Colleges and Universities (HBCUs) with tuition debt.
The initiative includes a company pledge to donate 1% of sales from all 167 stores nationwide, along with customer donations at registers in $1, $5, and $10 increments. The Foundation previously invested $125,768 to support 113 HBCU graduates in May 2024.
Additionally, Natural Grocers has established a year-round give-back program with 13 Jack and Jill chapters across Colorado, Texas, Oregon, and Arkansas. Members receive partnership cards that trigger an uncapped 5% sales give-back, split equally between local chapters and the HBCU Gap Fund.
Natural Grocers announces its annual Resolution Reset Week from January 14-18, 2025, offering significant savings and promotions to help customers maintain their New Year's health resolutions. The event features discounts up to 48% on select items, in-store sweepstakes with prizes including a year's worth of groceries ($5,200 value), and special perks for {N}power Members such as free reusable bags and canned seafood.
The company is extending savings through January 25 with their Health Hotline promotion, offering 30% off select good4u Books and running a $500 gift card contest. Additionally, select stores will host a free '21 Days to a Healthier You' class series from January 13-February 2, led by Nutritional Health Coaches, covering topics like healthy eating, sugar cravings, and detoxification.
Natural Grocers has announced the opening of its 24th store in Texas, located in Brownsville, scheduled for January 22, 2025. The grand opening celebration will begin with a $2,500 donation to the Food Bank of the Rio Grande Valley, followed by various customer incentives including mystery gift cards valued up to $500 for the first 150 customers, and free hand-crafted Ecuadorian lunchboxes for the first 500 shoppers.
The new store will feature 100% USDA certified organic produce, over 5,000 supplement SKUs, and premium-quality natural products at their 'Always Affordable Prices'. Grand opening specials include up to 50% off on selected items through February 28. The location will also offer nutritional health coaching services and implement sustainable building features including 100% LED lighting and non-toxic materials.
Through their 'Bring Your Own Bag' program, the company will donate five cents per shopping trip when customers use their own bags to the Food Bank of the Rio Grande Valley.
Natural Grocers has introduced six new private-label household cleaning products, expanding its house brand portfolio. The new additions include Edition Dish Soap, Laundry Stain Remover, two variants of Organic Fabric Softener, Daily Shower Cleaner, and Organic Fruit & Veggie Wash, with prices ranging from $3.99 to $6.99.
All new products maintain the company's commitment to being vegan, cruelty-free and free from parabens, phthalates, sulfates, and synthetic fragrances. The organic selections feature containers made from sustainable sugar cane. The company also enforces full ingredient list disclosure for all cleaning products, exceeding federal requirements.
The house brand, established in 2016, now encompasses over 800 products available exclusively at Natural Grocers stores. Recent additions include four new Bath Bomb scents, with Organic Coffee Pods currently being rolled out across stores.
Natural Grocers has announced its third-annual '21 Days to a Healthier You' series, scheduled to run from January 23 to February 2, 2025. The program consists of three free classes led by the company's Nutritional Health Coaches (NHCs) at select store locations, with online options available in Spanish.
The series includes three main components: 'Eat for your Health (and the Planet's Health)', 'Kick Sugar Cravings', and 'Detoxify Your Life'. Participants receive a $5 coupon and a coupon booklet after each class, along with a 7-day challenge to implement their learning.
First launched in 2022, the program has been refined annually by Natural Grocers' Nutrition Education team, offering science-backed wellness strategies aimed at creating lasting health improvements over a 21-day period.
Natural Grocers, America's largest family-operated organic grocery retailer, has launched six new varieties of organic soups under its house brand. The new products are Certified Organic, Non-GMO, and made with plant-based, gluten- and dairy-free ingredients. The soups come in 14 oz BPA-free pouches, priced at $4.49, and include varieties such as Butternut Squash, Creamy Tomato, Sauerkraut, Sweet Corn, Three Lentil, and Vegan Chili Bean.
The launch emphasizes sustainability through lightweight packaging that reduces energy use in production and transportation. The house brand, established in 2016, now offers over 800 products. Recent additions include new frozen Organic Wood Fired Pizza flavors and seasonal Organic Coffee varieties, with plans to launch Organic Wheat Pasta and Organic Pasta Sauce made with biodynamic ingredients.
Natural Grocers announces its annual Holly Deals event from December 7-23, 2024, across all 168 locations. The event features discounts up to 50% on over 100 holiday items, along with special activities including a Candy Cane Scavenger Hunt with gift card prizes up to $50, and a Gingerbread Cookie counting contest offering a chance to win a $500 gift card. The first 200 customers on December 7 will receive free Natural Grocers Brand Organic Coffee samples. The sale encompasses party foods, baking supplies, health and beauty items, stocking stuffers, and vitamins. The company is also offering budget-friendly gift sets under $15, $20, and $30.
Natural Grocers announced the closure of its Tucson store at Broadway Boulevard and Kolb Road on December 11, 2024. Starting December 3, the store will offer closing sales with 25% discounts on dairy, frozen, grocery, and produce items, and 10% off other products. The decision comes due to lease expiration, operational challenges, market saturation, and required capital improvements. The company will work with affected employees to provide transfer opportunities or transition packages. Three other Natural Grocers locations in Tucson will remain operational at River Road, Broadway and Country Club, and Oracle and Orange Grove.
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