NeoGames’ Pariplay expands footprint in Sweden with ATG deal

Rhea-AI Summary

NeoGames (Nasdaq: NGMS) announced a significant distribution agreement through its subsidiary, Pariplay, with Sweden's leading operator, ATG, holding 30.3% of the licensed market. This partnership will expand Pariplay's reach within the Swedish market and provide ATG with access to top-performing games like Dragons of the North and Spirit of Mustang. The deal enhances ATG's product portfolio and offers access to over 14,000 games through Pariplay's Fusion® platform, showcasing NeoGames' commitment to growth in the iLottery and iGaming sectors.

Positive

• Partnership with ATG, Sweden's leading operator, expands market reach.
• Access to a large customer base of 1.3 million for ATG.
• Integration of over 14,000 games from 80+ suppliers via Fusion® platform.

Negative

• None.

Deal will see top-performing content go live with the number one operator in Sweden

LUXEMBOURG, Oct. 03, 2022 (GLOBE NEWSWIRE) -- NeoGames S.A (Nasdaq: NGMS) (“NeoGames” or the “Company”), a technology-driven provider of end-to-end iLottery and iGaming solutions, announced today that its subsidiary, Pariplay, has signed a major distribution agreement with Sweden’s ATG that will see it significantly expand its reach in the country. ATG occupies the first place in the Swedish operator landscape, holding 30.3% of the licensed market. Through the deal, ATG will gain access to Wizard Games titles as well as selected third-party content available via Pariplay’s aggregation platform, Fusion^®. Top-performing games include Dragons of the North, Spirit of Mustang, 12 Super Hot Diamonds Extreme and Jade King.

Moti Malul, Chief Executive Officer of NeoGames, said: “ATG is a well-established and much-loved brand in Sweden with a long history. Since launching their online casino, it has gone from strength to strength, and we are thrilled to support their continuous growth with our premium content that resonates well with a wide player demographic.”

Maria Allmér, Head of Casino at ATG, said: “Our promise is to offer exciting gaming experiences in a responsible and smooth way to our customers. By partnering with Pariplay we will be able to further reinforce our product portfolio and enhance our offer in line with our promise.”

The deal marks significant expansion in Sweden for Pariplay, with ATG boasting a large customer base of 1.3 million at the end of 2021.

The integration of Pariplay’s Fusion^® offering, which now consists of over 14,000 games from 80+ suppliers, will also give ATG access to a suite of back-office conversion and retention tools that enhance player value.

About NeoGames
NeoGames is a technology-driven innovator and a global leader of iLottery and iGaming solutions and services for regulated lotteries and gaming operators. The Company offers its customers a full-service suite of solutions, including proprietary technology platforms, two dedicated game studios with an extensive portfolio of engaging games – one in lottery and one in casino games, and a range of value-added services. The recent strategic acquisition of Aspire Global Group enables NeoGames to offer the most comprehensive portfolio across iLottery, an innovative sports betting platform from BtoBet, an advanced content aggregation solution from Pariplay, and a complete set of B2B Gaming tech and Managed Services. NeoGames remains an instrumental partner to its customers worldwide, as it works to maximize their revenue potential through various offerings, including regulation and compliance, payment processing, risk management, player relationship management, and player value optimization. NeoGames strives to be the long-term partner of choice for its customers, empowering them to deliver enjoyable and profitable programs to their players, generate more revenue, and maximize proceeds to governments and good causes.

Forward-looking statement:
Certain statements in this press release may constitute “forward-looking” statements and information, within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, including but not limited to statements that relate to our current expectations and views of future events including our expectations regarding our partnership with ATG. In some cases, these forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions.  These forward-looking statements are subject to risks, uncertainties, and assumptions, some of which are beyond our control. In addition, these forward-looking statements reflect our current views with respect to future events and are not a guarantee of future performance. Actual outcomes may differ materially from the information contained in the forward-looking statements as a result of a number of factors including, without limitation the risk factors set forth in Item 3.D. “Key Information-Risk Factors” in our annual report on Form 20-F for the year ended December 31, 2021, filed with the Securities and Exchange Commission on April 14, 2022, and other documents filed with or furnished to the SEC. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this press release. You should not put undue reliance on any forward-looking statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future results, levels of activity, performance and events and circumstances reflected in the forward-looking statements will be achieved or will occur. Except as required by applicable law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. 

Contacts 
Investor Contact: 
ir@neogames.com
Media Relations: 
pr@neogames.com

FAQ

What is the recent deal between NeoGames and ATG?

NeoGames has signed a distribution agreement with ATG, allowing access to its games and enhancing ATG's product offerings.

How does the ATG partnership affect NeoGames' market position?

The partnership significantly expands NeoGames' reach in the Swedish market, aligning with ATG, which holds a 30.3% market share.

What games will ATG offer through the NeoGames agreement?

ATG will gain access to popular titles such as Dragons of the North and Spirit of Mustang from NeoGames' subsidiary, Pariplay.

How many games does Pariplay's Fusion® platform offer?

Pariplay's Fusion® platform consists of over 14,000 games from more than 80 suppliers.

What are the expected benefits of the partnership for ATG?

The partnership is expected to enhance ATG's product portfolio and customer experience, increasing player retention and conversion.