Netflix Taps Nielsen for Global Audience Insights
Nielsen has expanded its partnership with Netflix (NASDAQ: NFLX) through a multi-year agreement to provide comprehensive linear and streaming audience data in the U.S., Mexico, and Poland. Netflix will utilize Nielsen's National TV measurement data and Streaming Platform Ratings in the U.S., while subscribing to cross-platform audience insights derived from local streaming panels in Mexico and Poland. This collaboration aims to enhance Netflix's understanding of audience behavior and viewing preferences as media consumption evolves, facilitating data-driven business decisions.
- Multi-year agreement with Nielsen for audience measurement data enhances Netflix's analytics capabilities.
- Access to detailed cross-platform audience insights in Mexico and Poland supports strategic decision-making.
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Multi-year agreement spans U.S., Mexico and Poland markets, providing Netflix with linear and streaming audience data for a holistic view of media consumption behavior
NEW YORK, Jan. 18, 2023 /PRNewswire/ -- Nielsen has announced an expansion of its relationship with Netflix (NASDAQ: NFLX), which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland. In the U.S., Netflix will subscribe to Nielsen's National TV measurement data and Streaming Platform Ratings. In Mexico and Poland, Netflix will subscribe to cross-platform audience insights which are derived from streaming panels in each respective market.
As the television landscape continues to evolve, it is critical for streaming services to understand and measure audience behavior and viewing preferences to make informed business decisions. With insights from across Nielsen's measurement services, Netflix will now have a holistic view of cross-media consumption.
"We're honored to continue working with Netflix to provide them with the insights they need to understand their audience as media consumption evolves," said Kim Gilberti, SVP, Product Management at Nielsen. "As we move closer to providing comparable and deduplicated metrics across screens and platforms with Nielsen ONE, this agreement with Netflix is another great example of why Nielsen is well positioned to lead the audience measurement movement now and in the future."
"The biggest shift in entertainment continues to be from linear TV to streaming and Nielsen's Gauge shows where viewers spend their time - and how their consumption patterns are changing," said Pablo Perez De Rosso, Netflix Vice President, Strategy, Planning & Analysis. "This information is essential for the industry and we're excited to continue to work with Nielsen in Mexico and Poland."
Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).
Netflix is one of the world's leading entertainment services with 223 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can play, pause and resume to watch, as much as they want, anytime, anywhere, and can change their plans at any time.
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