Domino's® and Netflix Partner to Bring Emergency Pizza to the Squid Game Universe
Domino's Pizza (NYSE: DPZ) has partnered with Netflix to integrate Emergency Pizza into the Squid Game universe. On Dec. 12, players with the lowest scores at Squid Game: The Experience in Manhattan Mall, NYC, will win free Domino's Emergency Pizza for a year ($500 in gift cards). The partnership includes custom TV spots featuring Emergency Pizza deliveries during iconic moments from Squid Game season one. This marks Domino's second collaboration with Netflix, following their 2022 mind ordering app launch for Stranger Things. The campaign extends Domino's Emergency Pizza brand partnerships, which include collaborations with Amazon, Twitch, and Olive & June.
Domino's Pizza (NYSE: DPZ) ha stretto una partnership con Netflix per integrare l'Emergency Pizza nell'universo di Squid Game. Il 12 dicembre, i giocatori con i punteggi più bassi a Squid Game: The Experience nel Manhattan Mall, NYC, vinceranno un anno di Emergency Pizza gratuita da Domino's (500 dollari in buoni regalo). La partnership include spot televisivi personalizzati che mostrano le consegne di Emergency Pizza durante i momenti iconici della prima stagione di Squid Game. Questa è la seconda collaborazione di Domino's con Netflix, dopo il lancio nel 2022 dell'app per ordinare cibo ispirata a Stranger Things. La campagna amplia le collaborazioni di Domino's con il suo marchio Emergency Pizza, che comprende partnership con Amazon, Twitch e Olive & June.
Domino's Pizza (NYSE: DPZ) se ha asociado con Netflix para integrar la Emergency Pizza en el universo de Squid Game. El 12 de diciembre, los jugadores con las puntuaciones más bajas en Squid Game: The Experience en Manhattan Mall, NYC, ganarán un año de Emergency Pizza gratis de Domino's (500 dólares en tarjetas de regalo). La asociación incluye anuncios de televisión personalizados que presentan entregas de Emergency Pizza durante momentos icónicos de la primera temporada de Squid Game. Esta es la segunda colaboración de Domino's con Netflix, tras el lanzamiento en 2022 de la aplicación de pedidos inspirada en Stranger Things. La campaña amplía las asociaciones de marca Emergency Pizza de Domino's, que incluyen colaboraciones con Amazon, Twitch y Olive & June.
도미노 피자 (NYSE: DPZ)는 넷플릭스와 협력하여 스퀴드 게임 우주에 응급 피자를 통합했습니다. 12월 12일, 뉴욕시 맨해튼 몰의 스퀴드 게임: 체험에서 가장 낮은 점수를 받은 플레이어는 도미노의 응급 피자를 1년 동안 무료로 받을 수 있습니다 (500달러의 기프트 카드). 이 파트너십은 스퀴드 게임 시즌 1의 상징적인 순간 동안 응급 피자 배달을 특징으로 하는 맞춤형 TV 광고를 포함합니다. 이는 도미노가 넷플릭스와 두 번째로 협력하는 것이며, 이는 2022년 스트레인저 띵스에 영감을 받은 주문 앱 출시 이후입니다. 이 캠페인은 도미노의 응급 피자 브랜드 파트너십을 확장하며, 아마존, 트위치 및 올리브 & 준과의 협업도 포함됩니다.
Domino's Pizza (NYSE: DPZ) s'est associé à Netflix pour intégrer l'Emergency Pizza dans l'univers de Squid Game. Le 12 décembre, les joueurs avec les scores les plus bas lors de Squid Game: The Experience au Manhattan Mall, NYC, gagneront une année de pizza d'urgence gratuite de Domino's (500 $ en cartes-cadeaux). Le partenariat comprend des spots TV personnalisés présentant des livraisons d'Emergency Pizza pendant des moments iconiques de la première saison de Squid Game. Il s'agit de la deuxième collaboration de Domino's avec Netflix, après le lancement en 2022 de leur application de commande inspirée de Stranger Things. La campagne étend les partenariats de marque Emergency Pizza de Domino's, qui incluent des collaborations avec Amazon, Twitch et Olive & June.
Domino's Pizza (NYSE: DPZ) hat sich mit Netflix zusammengeschlossen, um die Emergency Pizza ins Squid Game-Universum zu integrieren. Am 12. Dezember werden die Spieler mit den niedrigsten Punktzahlen bei Squid Game: The Experience im Manhattan Mall, NYC, ein Jahr lang kostenlose Emergency Pizza von Domino's gewinnen (500 $ in Geschenkkarten). Die Partnerschaft beinhaltet maßgeschneiderte TV-Spots, die Notfall-Pizza-Lieferungen während ikonischer Momente der ersten Staffel von Squid Game zeigen. Dies ist die zweite Zusammenarbeit von Domino's mit Netflix, nach der Einführung ihrer App für telefonische Bestellungen, die 2022 mit Stranger Things verknüpft wurde. Die Kampagne erweitert die Markenzusammenarbeiten von Domino's mit der Notfall-Pizza, die auch Partnerschaften mit Amazon, Twitch und Olive & June umfasst.
- Strategic partnership with Netflix, the world's largest streaming service
- Marketing expansion through integration with popular Squid Game franchise
- Brand visibility through custom TV spots on Netflix's ad-supported plan
- Diversification of partnerships including gaming (Amazon/Twitch) and beauty (Olive & June)
- None.
Insights
This marketing partnership, while creative, has financial impact on Domino's business outlook. The
The campaign builds on Domino's broader "Emergency Pizza" marketing strategy, following partnerships with Amazon/Twitch and Olive & June. However, these are primarily brand awareness plays rather than significant revenue drivers. The timing with Squid Game's season 2 release may drive short-term social media buzz but is unlikely to materially impact sales or stock performance.
Previous Netflix collaborations like the 2022 Stranger Things promotion demonstrate Domino's commitment to pop culture relevance, but such marketing initiatives typically don't move the needle on quarterly results.
Emergency Pizzas are saving the day for Squid Game players
"Those who watch Netflix's Squid Game know that losing is the ultimate emergency, but Domino's is here to turn that around," said Kate Trumbull, Domino's executive vice president – chief marketing officer. "We're making lemonade out of lemons for players by solving their heart-pounding predicament with free pizza for a year, so they can have Domino's whenever their next emergency happens."
Squid Game: The Experience is a fully immersive experience based on Netflix's Squid Game series. Players can compete in five challenges inspired by the show. A member of the Pink Guard will present the losing player out of each group with free Emergency Pizza for a year, awarded in the form of
This is the second time Domino's has partnered with Netflix. In 2022, Domino's teamed up with the most popular streaming service in the world to launch a first-of-its-kind mind ordering app, prior to the season four premiere of Stranger Things.
"We're thrilled to work with Netflix on yet another fun and unexpected brand integration," said Trumbull. "Our Squid Game activation brings Emergency Pizza to more people, in more places than ever in ways you never would've guessed!"
Squid Game and Domino's Emergency Pizza Campaign
Want even more of Domino's and Squid Game? As part of a broader partnership with Netflix, Domino's has launched custom Squid Game TV spots, which showcase Emergency Pizza deliveries that are made in the nick of time – rescuing players from some of the most nerve-wracking moments from Squid Game season one:
"We're excited to partner with Domino's again as they continually push creative boundaries. Their Emergency Pizza campaign was the perfect fit for Squid Game because if anyone understands an emergency, it's the players in the game itself," said Magno Herran, vice president of partner and brand marketing at Netflix. "We took the most iconic games from the series and reimagined what would happen if the players had Emergency Pizza to save them. The custom spots will also run on Netflix's ad-supported plan, so our members can see them as they watch the show, and we're excited to extend the campaign across the Squid Game universe at The Experience in
Additional Domino's Emergency Pizza Brand Partnerships
Domino's partnership with Squid Game is the newest brand partnership surrounding Emergency Pizza. In October, Domino's made its debut in gaming by teaming up with Amazon and Twitch to integrate Emergency Pizza into their new game created in Fortnite – The Glitch*. Domino's also partnered with Olive & June to bring pizza and beauty enthusiasts an Emergency Pizza Mani Kit, as well as Instant Mani Press-On Nails.
To learn more about Domino's Emergency Pizza program, visit dominos.com/emergencypizza.
*This is not created, sponsored, endorsed or administered by Epic Games, Inc.
About Squid Game:
Created by Hwang Dong-hyuk, Squid Game premiered in 2021 and quickly became Netflix's most popular title ever. This global sensation boosted interest in K-content, iconic moments went viral, Vans slip-on sneakers sales increased 8,
About Domino's Pizza®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout pizza. It ranks among the world's top public restaurant brands with a global enterprise of more than 21,000 stores in over 90 markets. Domino's had global retail sales of over
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FAQ
When will Domino's (DPZ) give away free Emergency Pizza at Squid Game: The Experience?
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