Nexxen Expands Vevo’s Programmatic Footprint Through New Partnership
Nexxen has partnered with Vevo, the world's leading music video network, to expand Vevo's programmatic advertising footprint. This collaboration enables Nexxen SSP to provide advertisers with access to Vevo's premium inventory, particularly on Connected TV (CTV). Vevo's vast library of 900,000+ music videos, available across various platforms, generates approximately 25 billion views worldwide each month.
The partnership allows Vevo to leverage its inventory more effectively by driving additional demand through direct relationships, offering comprehensive deal capabilities, and providing self-service tools. Nexxen's advanced technology and unique data enhance audience targeting, boosting Vevo's programmatic monetization efforts. This collaboration not only elevates the value of Vevo's inventory but also expands Nexxen's audience reach and enhances the scale of its quality owned and operated content.
Nexxen ha instaurato una partnership con Vevo, il principale network mondiale di video musicali, per ampliare la portata della pubblicità programmatica di Vevo. Questa collaborazione consente a Nexxen SSP di offrire agli inserzionisti l'accesso all'inventario premium di Vevo, in particolare sulla Connected TV (CTV). La vasta libreria di oltre 900.000 video musicali di Vevo, disponibile su varie piattaforme, genera circa 25 miliardi di visualizzazioni in tutto il mondo ogni mese.
La partnership permette a Vevo di sfruttare il proprio inventario in modo più efficace, aumentando la domanda attraverso relazioni dirette, offrendo capacità di contrattazione complete e strumenti di self-service. La tecnologia avanzata di Nexxen e i dati unici migliorano il targeting del pubblico, potenziando gli sforzi di monetizzazione programmatica di Vevo. Questa collaborazione non solo aumenta il valore dell'inventario di Vevo, ma amplia anche la portata del pubblico di Nexxen e migliora la scala dei contenuti di alta qualità di proprietà e gestiti.
Nexxen se ha asociado con Vevo, la principal red de videos musicales del mundo, para ampliar la huella de la publicidad programática de Vevo. Esta colaboración permite a Nexxen SSP proporcionar a los anunciantes acceso al inventario premium de Vevo, especialmente en televisión conectada (CTV). La vasta biblioteca de más de 900,000 videos musicales de Vevo, disponible en varias plataformas, genera aproximadamente 25 mil millones de visualizaciones en todo el mundo cada mes.
La asociación permite a Vevo aprovechar su inventario de manera más efectiva, aumentando la demanda a través de relaciones directas, ofreciendo capacidades de negociación completas y brindando herramientas de autoservicio. La tecnología avanzada de Nexxen y los datos únicos mejoran la segmentación de audiencias, impulsando los esfuerzos de monetización programática de Vevo. Esta colaboración no solo eleva el valor del inventario de Vevo, sino que también amplía el alcance de la audiencia de Nexxen y mejora la escala de su contenido de calidad en propiedad y operado.
Nexxen이 세계 최고의 음악 비디오 네트워크인 Vevo와 파트너십을 맺고 Vevo의 프로그래매틱 광고 범위를 확장합니다. 이 협력은 Nexxen SSP가 광고주에게 특히 연결 TV(CTV)에서 Vevo의 프리미엄 인벤토리에 접근할 수 있도록 합니다. Vevo의 900,000개 이상의 음악 비디오로 구성된 방대한 라이브러리는 다양한 플랫폼에서 매달 약 250억 뷰를 생성합니다.
파트너십을 통해 Vevo는 직접적인 관계를 통해 추가 수요를 창출하고, 포괄적인 거래 기능을 제공하며, 셀프 서비스 도구를 제공함으로써 인벤토리를 보다 효과적으로 활용할 수 있습니다. Nexxen의 고급 기술과 독특한 데이터는 청중 타겟팅을 향상시켜 Vevo의 프로그래매틱 수익화 노력을 증대시킵니다. 이 협력은 Vevo의 인벤토리 가치를 높일 뿐만 아니라 Nexxen의 청중 도달 범위를 확장하고 품질이 보장된 자사 콘텐츠의 규모를 향상시킵니다.
Nexxen a noué un partenariat avec Vevo, le principal réseau de clips musicaux au monde, pour étendre l'empreinte publicitaire programmatique de Vevo. Cette collaboration permet à Nexxen SSP d'offrir aux annonceurs un accès à l'inventaire premium de Vevo, en particulier sur la Télévision connectée (CTV). La vaste bibliothèque de plus de 900 000 clips musicaux de Vevo, disponible sur diverses plateformes, génère environ 25 milliards de vues dans le monde entier chaque mois.
Le partenariat permet à Vevo d'exploiter son inventaire de manière plus efficace en stimulant la demande supplémentaire via des relations directes, en offrant des capacités de négociation complètes et en fournissant des outils en libre-service. La technologie avancée de Nexxen et ses données uniques améliorent le ciblage de l'audience, soutenant ainsi les efforts de monétisation programmatique de Vevo. Cette collaboration non seulement accroît la valeur de l'inventaire de Vevo, mais élargit également la portée de l'audience de Nexxen et améliore l'échelle de ses contenus de qualité possédés et gérés.
Nexxen hat sich mit Vevo, dem weltweit führenden Musikvideo-Netzwerk, zusammengetan, um den programmatischen Werbeauftritt von Vevo auszubauen. Diese Zusammenarbeit ermöglicht es Nexxen SSP, Werbetreibenden Zugang zu Vevos Premium-Inventar zu bieten, insbesondere auf Connected TV (CTV). Die umfangreiche Bibliothek von über 900.000 Musikvideos von Vevo, die auf verschiedenen Plattformen verfügbar ist, generiert jeden Monat etwa 25 Milliarden Aufrufe weltweit.
Die Partnerschaft ermöglicht es Vevo, sein Inventar effektiver zu nutzen, indem sie zusätzliche Nachfrage durch direkte Beziehungen ankurbelt, umfassende Deal-Möglichkeiten bietet und Selbstbedienungs-Tools bereitstellt. Die fortschrittliche Technologie von Nexxen und die einzigartigen Daten verbessern das Audience-Targeting und steigern die programmatischen Monetarisierungsanstrengungen von Vevo. Diese Zusammenarbeit erhöht nicht nur den Wert von Vevos Inventar, sondern erweitert auch die Reichweite von Nexxens Publikum und verbessert die Skalierung seiner hochwertigen, selbst betriebenen Inhalte.
- Partnership expands Vevo's programmatic advertising footprint
- Provides advertisers access to Vevo's premium inventory, especially on CTV
- Vevo's content generates approximately 25 billion views worldwide monthly
- Enhances Vevo's audience targeting and programmatic monetization efforts
- Expands Nexxen's audience reach and content scale
- None.
Insights
This partnership between Nexxen and Vevo represents a significant development in the digital advertising landscape, particularly in the music video and CTV sectors. Vevo's massive reach of
The collaboration is likely to enhance programmatic advertising efficiency in the music video space, potentially leading to increased ad revenues for Vevo and improved targeting capabilities for advertisers. This move aligns with the growing trend of programmatic advertising in CTV, which is expected to capture a larger share of ad budgets in the coming years.
However, the impact on Nexxen's bottom line remains to be seen, as the financial terms of the partnership are not disclosed. Investors should monitor future earnings reports for indications of revenue growth attributed to this partnership.
Nexxen's technology integration with Vevo's vast content library marks a significant advancement in programmatic advertising for CTV and music video content. This partnership leverages Nexxen's SSP capabilities to optimize Vevo's inventory monetization, potentially leading to improved fill rates and higher CPMs.
The collaboration's focus on CTV is particularly noteworthy, as it taps into the rapidly growing CTV advertising market. Nexxen's data-driven audience targeting capabilities could provide a competitive edge in the crowded digital advertising space, offering advertisers more precise reach and potentially higher ROI.
While promising, the success of this partnership will depend on the seamless integration of technologies and the ability to deliver measurable results to advertisers. Investors should watch for metrics on ad performance and adoption rates among advertisers in future reports.
Advanced technology enables advertisers to drive reach and connections across the music video network’s premium inventory, especially on CTV
NEW YORK, Aug. 08, 2024 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced a partnership with Vevo, the world’s leading music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo is growing its programmatic footprint, granting a wider variety of advertisers access to its premium inventory, particularly across CTV.
Vevo’s extensive library of 900,000+ music videos – available across YouTube, the Vevo TV app and its live channels (e.g. free ad-supported streaming TV, or “FAST”) – garners approximately 25 billion views worldwide each month. Collaborating with Nexxen empowers the network to leverage its vast inventory more effectively – driving additional demand through direct relationships, offering comprehensive deal capabilities and providing self-service tools. Further, by enhancing audience targeting with its unique data, Nexxen is boosting Vevo’s programmatic monetization efforts.
“We’re thrilled to be able to count Vevo – an incredibly well-known music video network – among our premium publishing partners,” said John Rogers, Vice President, Business Development at Nexxen. “Not only can our teams help Vevo elevate the value of their inventory, this new partnership also expands our audience reach and enhances the scale of our quality owned and operated content.”
“Vevo is the bridge at the center of the advertising landscape, connecting marketers with pop culture through streaming music television,” said Rob Christensen, Executive Vice President, Global Sales at Vevo. “With Nexxen’s unique tech offerings and incremental demand, we’re opening up Vevo’s sought-after ad inventory to new buyers, while continuing to drive our programmatic business forward.”
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit www.nexxen.com.
About Vevo
Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, Pluto TV, Amazon Fire TV, Amazon Echo Show, Amazon Freevee, Apple TV, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android TV, Cox, ViX, Plex, Hulu Live, Sling Freestream, TCL, Telly, and Vewd.
Forward-Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with any Nexxen partnership, Nexxen’s products and platforms including the Data Platform and proprietary identity graph. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.
For more information, please contact:
Genevieve Wheeler
Communications Director
gwheeler@nexxen.com
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