Cloudflare to Speed Up Millions of Websites, Automatically and for Free

Rhea-AI Summary

Cloudflare, Inc. (NYSE: NET) announced the implementation of server support for Early Hints, a new Internet standard that can increase website loading speeds by over 30%. This initiative, in collaboration with major browsers, aims to enhance user experiences by allowing browsers to preload critical webpage elements more efficiently. Cloudflare's technology will operate without server modifications, utilizing its global network and machine learning capabilities. This advancement may significantly impact website performance, influencing conversion rates positively for businesses.

Positive

• Potential to enhance website loading speeds by over 30%.
• Collaboration with major browsers to improve user experience.
• No server modifications required due to Cloudflare's global network capabilities.

Negative

• None.

New technology can help browsers make the Internet 30% faster

SAN FRANCISCO--(BUSINESS WIRE)-- Cloudflare, Inc. (NYSE: NET), the security, performance, and reliability company helping to build a better Internet, today announced it's the first to implement server support at scale for Early Hints, a new Internet standard that can help speed up websites on its network by 30% or more for free. By working with prominent browsers, Cloudflare will save Internet users time and create faster, more seamless experiences for businesses and their users.

"Everyone should have access to the fastest, most reliable Internet possible and we have built our global network to deliver exactly that," said Matthew Prince, co-founder and CEO of Cloudflare. "Now we're taking it a step further and working together with leading browsers like Google Chrome to speed up millions of your favorite websites and applications, completely for free.”

Today when you visit a website, browsers cannot load it for you until they receive instructions from a server about all of the different elements, like images and text, that need to be displayed. Now Cloudflare is working directly with browsers to save an extra step, and time, for websites to load. Cloudflare will provide early hints to browsers to let them know to start loading critical webpage elements before the server even completes the processing time to load the page. This reduces the time between someone typing in a website URL and that website completing loading. What’s more, Cloudflare is able to do this, without requiring any additional action from the server, due to a combination of the scale and speed of its global network and its use of machine learning.

"Entrepreneurs know that first impressions matter. Shopify's own data shows that on average, when a store improves the speed of the first page in the buyer journey by 10%, there is a 7% increase in conversion," said Colin Bendell, Director Performance Engineering at Shopify. "We see great promise with Early Hints as another tool to help improve the performance and experience for all merchants and customers."

To learn more about Early Hints, please check out the resources below or sign up for the beta here.

• Cloudflare Speed Week
• Blog: Introducing Early Hints

About Cloudflare
Cloudflare, Inc. (www.cloudflare.com / @cloudflare) is on a mission to help build a better Internet. Cloudflare’s suite of products protect and accelerate any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures 2018 list and ranked among the World’s Most Innovative Companies by Fast Company in 2019. Headquartered in San Francisco, CA, Cloudflare has offices in Austin, TX, Champaign, IL, New York, NY, San Jose, CA, Seattle, WA, Washington, D.C., Toronto, Lisbon, London, Munich, Paris, Beijing, Singapore, Sydney, and Tokyo.

© 2021 Cloudflare, Inc. All rights reserved. Cloudflare, the Cloudflare logo, and other Cloudflare marks are trademarks and/or registered trademarks of Cloudflare, Inc. in the U.S. and other jurisdictions. All other marks and names referenced herein may be trademarks of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210916005221/en/

Daniella Vallurupalli

press@cloudflare.com

Source: Cloudflare, Inc.

FAQ

What is Cloudflare's new technology and its impact on website speed?

Cloudflare has implemented Early Hints, a technology that can increase website loading speeds by over 30%, enabling browsers to preload critical elements more efficiently.

How does Early Hints benefit Cloudflare users?

Early Hints allows users to experience faster loading times on websites, potentially improving conversion rates for businesses.

Which browsers are collaborating with Cloudflare for Early Hints?

Cloudflare is collaborating with prominent browsers like Google Chrome to implement Early Hints.

What are the expected outcomes of using Early Hints in web performance?

With Early Hints, websites can load faster, enhancing user experience and likely increasing conversion rates.

Is Early Hints technology available for free to users?

Yes, Cloudflare's Early Hints technology is available for free, enhancing website performance without additional costs.