Cloudflare Launches One-Click Content Credentials to Track Image Authenticity and Preserve Creator Attribution
Cloudflare (NYSE: NET) has launched a new one-click solution that allows publishers and media organizations to preserve the digital history of images across its global network. The solution implements Content Credentials, which acts as a digital 'nutrition label' tracking image creation, authorship, and modifications.
The system is based on standards from the Coalition for Content Provenance and Authenticity (C2PA), and Cloudflare has joined the Content Authenticity Initiative (CAI), an Adobe-led community with over 4,000 members. Users of Cloudflare Images can now enable 'Preserve Content Credentials' to safeguard embedded metadata across the network. When images are modified, transformations are recorded using public key cryptography and can be verified using Adobe's Content Authenticity Inspect tool.
This initiative aims to address challenges in verifying image authenticity, particularly relevant given the rise of generative AI and the increasing ease of creating convincing fake photos.
Cloudflare (NYSE: NET) ha lanciato una nuova soluzione con un clic che consente ai publisher e alle organizzazioni media di preservare la storia digitale delle immagini attraverso la sua rete globale. La soluzione implementa Content Credentials, che funziona come un 'etichetta nutrizionale' digitale tracciando la creazione, l’autorialità e le modifiche delle immagini.
Il sistema si basa su standard della Coalition for Content Provenance and Authenticity (C2PA), e Cloudflare ha aderito all'Content Authenticity Initiative (CAI), una comunità guidata da Adobe con oltre 4.000 membri. Gli utenti di Cloudflare Images possono ora abilitare 'Preserve Content Credentials' per proteggere i metadati incorporati nella rete. Quando le immagini vengono modificate, le trasformazioni vengono registrate utilizzando la crittografia a chiave pubblica e possono essere verificate utilizzando lo strumento Content Authenticity Inspect di Adobe.
Questa iniziativa mira a affrontare le sfide nella verifica dell'autenticità delle immagini, particolarmente rilevante considerando l’ascesa dell'IA generativa e la crescente facilità di creazione di foto false convincenti.
Cloudflare (NYSE: NET) ha lanzado una nueva solución con un clic que permite a editores y organizaciones de medios preservar la historia digital de las imágenes a través de su red global. La solución implementa Content Credentials, que actúa como una 'etiqueta nutricional' digital que rastrea la creación, autoría y modificaciones de las imágenes.
El sistema se basa en estándares de la Coalition for Content Provenance and Authenticity (C2PA), y Cloudflare se ha unido a la Content Authenticity Initiative (CAI), una comunidad liderada por Adobe con más de 4.000 miembros. Los usuarios de Cloudflare Images ahora pueden habilitar 'Preserve Content Credentials' para proteger los metadatos incrustados en la red. Cuando se modifican las imágenes, las transformaciones se registran utilizando criptografía de clave pública y pueden verificarse utilizando la herramienta Content Authenticity Inspect de Adobe.
Esta iniciativa tiene como objetivo abordar los desafíos de verificar la autenticidad de las imágenes, especialmente relevante dado el aumento de la IA generativa y la creciente facilidad para crear fotos falsas convincentes.
클라우드플레어 (NYSE: NET)는 출판사와 미디어 조직이 전 세계 네트워크를 통해 이미지의 디지털 기록을 보존할 수 있도록 하는 원클릭 솔루션을 출시했습니다. 이 솔루션은 이미지 생성, 저작권 및 수정 사항을 추적하는 디지털 '영양 레이블' 역할을 하는 콘텐트 크레덴셜(Content Credentials)을 구현합니다.
이 시스템은 콘텐트 출처 및 진정성 연합(Coalition for Content Provenance and Authenticity, C2PA)의 표준을 기반으로 하며, 클라우드플레어는 4,000명이 넘는 구성원을 가진 어도비 주도의 커뮤니티인 콘텐트 진정성 이니셔티브(Content Authenticity Initiative, CAI)에 가입했습니다. 클라우드플레어 이미지 사용자는 이제 '콘텐트 크레덴셜 보존(Preserve Content Credentials)'을 활성화하여 네트워크 전반에 걸쳐 내장된 메타데이터를 보호할 수 있습니다. 이미지가 수정되면 변형 사항이 공개 키 암호화를 사용하여 기록되며, 어도비의 콘텐츠 진정성 검사 도구(Content Authenticity Inspect)를 사용하여 확인할 수 있습니다.
이 이니셔티브는 이미지의 진정성을 검증하는 데 있어 발생하는 문제를 해결하는 것을 목표로 하며, 이는 생성적 AI의 증가와 설득력 있는 가짜 사진을 만들기가 쉬워짐에 따라 특히 중요합니다.
Cloudflare (NYSE: NET) a lancé une nouvelle solution à un clic qui permet aux éditeurs et aux organisations médiatiques de préserver l'histoire numérique des images à travers son réseau mondial. La solution met en œuvre Content Credentials, qui agit comme une 'étiquette nutritionnelle' numérique en suivant la création, l'auteur et les modifications des images.
Le système est basé sur des normes de la Coalition for Content Provenance and Authenticity (C2PA), et Cloudflare a rejoint l'Content Authenticity Initiative (CAI), une communauté dirigée par Adobe avec plus de 4.000 membres. Les utilisateurs de Cloudflare Images peuvent maintenant activer 'Preserve Content Credentials' pour protéger les métadonnées intégrées dans le réseau. Lorsque les images sont modifiées, les transformations sont enregistrées à l'aide de la cryptographie à clé publique et peuvent être vérifiées à l'aide de l'outil Content Authenticity Inspect d'Adobe.
Cette initiative vise à relever les défis de la vérification de l'authenticité des images, particulièrement pertinents étant donné la montée de l'IA générative et la facilité accrue de création de faux photos convaincantes.
Cloudflare (NYSE: NET) hat eine neue Ein-Klick-Lösung eingeführt, die es Verlegern und Medienorganisationen ermöglicht, die digitale Geschichte von Bildern über sein globales Netzwerk zu bewahren. Die Lösung implementiert Content Credentials, welches als digitales 'Nährwertkennzeichen' fungiert, das die Erstellung, Urheberschaft und Modifikationen von Bildern verfolgt.
Das System basiert auf Standards der Coalition for Content Provenance and Authenticity (C2PA), und Cloudflare ist der Content Authenticity Initiative (CAI) beigetreten, einer von Adobe geleiteten Gemeinschaft mit über 4.000 Mitgliedern. Nutzer von Cloudflare Images können jetzt 'Preserve Content Credentials' aktivieren, um die eingebetteten Metadaten im Netzwerk zu schützen. Wenn Bilder modifiziert werden, werden die Transformationen mithilfe von Public-Key-Kryptografie aufgezeichnet und können mit dem Content Authenticity Inspect-Tool von Adobe verifiziert werden.
Diese Initiative zielt darauf ab, Herausforderungen bei der Verifizierung der Authentizität von Bildern anzugehen, die besonders relevant sind angesichts des Aufstiegs von generativer KI und der zunehmenden Leichtigkeit, überzeugende gefälschte Fotos zu erstellen.
- First major content delivery network to implement Content Credentials
- Integration with Adobe's Content Authenticity Initiative, expanding market reach
- Enhanced security features through public key cryptography for image verification
- One-click implementation simplifies adoption for users
- None.
Insights
Cloudflare's introduction of Content Credentials marks a strategic expansion of their product portfolio that addresses a important market need while strengthening their competitive moat. This move is particularly well-timed, coinciding with growing concerns about AI-generated content and increasing regulatory scrutiny of digital media authenticity.
The implementation demonstrates three key strategic advantages:
- Network Effect Enhancement: By integrating Content Credentials across their global network, Cloudflare leverages its existing infrastructure to create a new value layer, potentially increasing switching costs for customers.
- Market Positioning: As the first major CDN to implement this technology, Cloudflare gains first-mover advantage in an increasingly important market segment, particularly valuable for media and enterprise customers.
- Ecosystem Expansion: This feature integration with Cloudflare Images creates additional value for existing customers while potentially driving adoption of their broader service portfolio.
From a business perspective, while this feature may not directly generate significant revenue, it strengthens Cloudflare's value proposition in the enterprise segment, particularly for media organizations and content-heavy businesses. The partnership with Adobe and adoption of C2PA standards also positions Cloudflare as a key player in the emerging content authenticity ecosystem.
Looking ahead, this development could accelerate enterprise adoption of Cloudflare's services, especially in sectors where content authenticity is crucial, such as news media, entertainment and e-commerce. The timing aligns perfectly with increasing demand for tools to combat disinformation and protect intellectual property in the AI era.
Industry-first solution now allows publishers and media organizations to preserve the digital history of their images across Cloudflare’s global network
The ability to instantly share photos globally on the Internet comes with a potential drawback: once uploaded, it becomes difficult to verify an image’s authenticity. The rise of generative artificial intelligence (AI) has accelerated this challenge by lowering the barriers to image manipulation. It is easier than ever to create highly convincing fake photos, which can make it difficult for consumers to understand what is trustworthy. If a photo of a celebrity endorsing a product or a video of UFOs goes viral, the ability to confirm if it was taken with a smartphone or camera, or wholly created using an AI tool, can provide critical context to help consumers make informed decisions.
“The future of the Internet depends on trust and authenticity,” said Matthew Prince, co-founder and CEO, Cloudflare. “By integrating Content Credentials across our global network, we can help media and news organizations to verify authenticity and maintain ownership of their work, wherever it moves online. This isn’t just about securing individual images—it’s about giving publishers the tools they need to preserve trust and remain relevant in the age of AI.”
"Cloudflare’s implementation of Content Credentials is a major win for Content Credentials, particularly at the final stages of the content creation and management lifecycle,” said Andy Parsons, Senior Director Content Authenticity at Adobe. “Ensuring these credentials are always available at the edge provides valuable ‘trust signals,’ ensuring those who interact with content online have confidence in what they engage with, especially with the rise of generative AI and deepfakes. Cloudflare helps strengthen the integrity of digital content, supporting content authenticity for news organizations and journalists, while also enabling creators to maintain proper attribution."
Users of Cloudflare Images, Cloudflare’s image storage and optimization solution, can now with one click choose to “Preserve Content Credentials,” safeguarding embedded, secure metadata across the entire global Cloudflare network. Once enabled, if an image is resized or transformed in any way using Cloudflare Images, those transformations are recorded using public key cryptography. Anyone who then views the image, or downloads it directly, can verify its digital history using the Adobe Content Authenticity Inspect tool. With today's announcement, Cloudflare is helping to drive global scale and adoption of this valuable content provenance and authenticity standard by making it available across its global network.
To learn more, please check out the resources below:
- Blog: Preserving content provenance by integrating Content Credentials into Cloudflare Images
- Content Authenticity Initiative Blog: Cloudflare becomes the first major content delivery network to implement Content Credentials
- Product Page: Cloudflare Images
About Cloudflare
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.
Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Learn more about Cloudflare’s connectivity cloud at cloudflare.com/connectivity-cloud. Learn more about the latest Internet trends and insights at https://radar.cloudflare.com.
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Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which statements involve substantial risks and uncertainties. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expect,” “explore,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these words, or other similar terms or expressions that concern Cloudflare’s expectations, strategy, plans, or intentions. However, not all forward-looking statements contain these identifying words. Forward-looking statements expressed or implied in this press release include, but are not limited to, statements regarding the capabilities and effectiveness of Cloudflare Images and the integration of Content Credentials, as well as Cloudflare’s other products and technology, the benefits to Cloudflare’s customers from using Cloudflare Images and Cloudflare’s other products and technology, Cloudflare’s technological development, future operations, growth, initiatives, or strategies, and comments made by Cloudflare’s CEO and others. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, risks detailed in Cloudflare’s filings with the Securities and Exchange Commission (SEC), including Cloudflare’s Quarterly Report on Form 10-Q filed on November 7, 2024, as well as other filings that Cloudflare may make from time to time with the SEC.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250203159757/en/
Cloudflare, Inc.
Daniella Vallurupalli
Vice President, Head of Global Communications
press@cloudflare.com
Source: Cloudflare, Inc.
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