Cloudflare Introduces Security Posture Management to Help Businesses Manage Threats To All Their Data, Apps and Clouds–In a Single View

Rhea-AI Summary

Cloudflare (NYSE: NET) has announced the general availability of its integrated Security Posture Management platform, designed to help businesses identify and address security risks across their digital infrastructure from a unified dashboard.

The new platform provides comprehensive security monitoring across email solutions, SaaS applications, cloud infrastructure, and web applications. Key features include:

• An at-a-glance snapshot of organizational security posture
• Protection for SaaS applications containing sensitive information
• Real-time risk identification for issues like externally shared files and exposed credentials
• Continuous threat detection for web assets
• Use-case driven threat detections tailored to specific business functions

This solution addresses the growing complexity in IT infrastructure, where the average enterprise uses over a thousand applications, helping organizations maintain security across their entire technology stack through a single, unified platform.

Positive

• Launch of comprehensive security management platform integrating multiple security functions
• Centralized dashboard reducing complexity in security management
• Real-time threat detection and risk identification capabilities
• Automated security monitoring across email, SaaS, and cloud infrastructure

Negative

• None.

Insights

Financial Analyst

Cloudflare's general availability launch of integrated Security Posture Management represents a strategic product expansion that strengthens the company's competitive positioning in the high-margin cybersecurity segment. This launch addresses a critical market need by consolidating security management across multiple technology layers - email, SaaS applications, cloud infrastructure, and web applications - into a single platform.

The business implications are significant. By offering this unified security view, Cloudflare creates an opportunity to increase wallet share from existing customers while potentially reducing their need for multiple security vendors. This aligns with enterprise IT consolidation trends where organizations seek to reduce vendor complexity and operational overhead.

Strategically, this moves Cloudflare beyond its core CDN and DDoS protection services, positioning the company as a more comprehensive security provider. The integration capabilities should increase product stickiness and potentially reduce customer churn, particularly among mid-market and enterprise customers who struggle with managing complex security ecosystems.

While no revenue projections are provided, integrated security solutions typically command premium pricing compared to standalone networking products, which could positively impact average revenue per customer metrics in future quarters. This product expansion leverages Cloudflare's existing network presence to deliver additional high-value services without proportional cost increases, potentially improving margin profile over time.

Security Technology Expert

Cloudflare's Security Posture Management launch represents a significant technical advancement in how organizations can visualize and manage their security risks across disparate systems. The solution addresses a profound challenge in enterprise security: visibility across fragmented technology environments.

The technical architecture appears to leverage Cloudflare's unique position in the network traffic flow to provide comprehensive visibility that would be difficult for point solution vendors to replicate. By offering continuous scanning for misconfigurations and integration across various technology layers, Cloudflare eliminates blind spots that typically exist between security tools.

Particularly valuable is the capability to identify externally shared files, unauthorized access, and exposed credentials across SaaS applications - reflecting an understanding of how data exposure typically occurs in modern environments. The "use-case driven threat detections" suggest Cloudflare has developed context-aware security rules that reduce false positives while catching sophisticated attacks.

What sets this apart from competing solutions is the integration with Cloudflare's existing security products like API Shield and CASB, creating a security ecosystem rather than another standalone dashboard. For organizations already using Cloudflare's network services, this represents a natural extension that leverages existing deployment without additional agents or complex implementations, potentially accelerating adoption compared to competing solutions that require new infrastructure components.

New capabilities will help organizations address threats fast and efficiently–without adding unnecessary vendors or costs

SAN FRANCISCO--(BUSINESS WIRE)-- Cloudflare, Inc. (NYSE: NET), the leading connectivity cloud company, today announced the general availability of Cloudflare’s integrated Security Posture Management to help businesses quickly identify and fix security risks across all of their email solutions, SaaS and cloud infrastructure and web applications from a single, unified platform. Now, organizations can see all of their technology in a single dashboard, understand the potential threats and provide immediate actions to reduce their risk quickly and efficiently.

The average enterprise today uses more than a thousand applications to do everything from helping employees communicate across email and chat tools, managing customer experience and human resources processes, to building new products and more. As organizations have adopted these new tools and applications to fuel innovation, they have simultaneously introduced significant levels of complexity across their IT infrastructure– leaving gaps and creating ample opportunities for cybercriminals to exploit.

Now, with Cloudflare Security Posture Management, customers gain an unprecedented view into the potential threats to their organization. This new comprehensive view helps by providing:

• An at-a-glance snapshot of an organization's security posture: Regardless of the applications used by an organization, Cloudflare Security Posture Management actively scans for potential risks or misconfigurations that could cause harm–generating quick insights for teams to review and take action.
• Protection for the SaaS applications that hold sensitive information: From intellectual property, personal information, financials and more, SaaS applications host an organization's most vital information. But it’s often challenging to secure these applications if they don’t have built in security controls. Starting today, Cloudflare provides a central place to manage these applications and allow users to automatically identify risks in real-time from common issues like externally shared files, unknown or anonymous user access, or databases with exposed credentials and more.
• Always on threat detection for web assets: Web applications are a prime target due to widespread use and a treasure trove of valuable data within. Because of this, hackers continuously try new methods to find and exploit vulnerabilities in popular web applications. Use-case driven threat detections, tailored to protect each individual specific business function, allows organizations to better prepare and keep up with the ever changing attack landscape. A combination of attack-focused and business functionality-led defenses forms a multi-layer shield against threats to critical web applications.

“Every security team knows that you can’t secure what you don’t know is there,” said Matthew Prince, co-founder and CEO at Cloudflare. “We want to give our customers an edge by making it as simple as possible to identify critical applications and data, and stop threats quickly–with the least amount of effort. Cloudflare’s Security Posture Management helps customers safeguard their applications, acting as one of the most essential pieces to making sure their business–and the Internet–stays secure.”

To learn more, please check out the resources below:

• Blog: One platform to manage your company’s predictive security posture with Cloudflare
• Cloudflare API Shield
• Cloudflare CASB

About Cloudflare

Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.

Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.

Learn more about Cloudflare’s connectivity cloud at cloudflare.com/connectivity-cloud. Learn more about the latest Internet trends and insights at https://radar.cloudflare.com.

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Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which statements involve substantial risks and uncertainties. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expect,” “explore,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these words, or other similar terms or expressions that concern Cloudflare’s expectations, strategy, plans, or intentions. However, not all forward-looking statements contain these identifying words. Forward-looking statements expressed or implied in this press release include, but are not limited to, statements regarding the capabilities and effectiveness of Cloudflare Security Posture Management, as well as Cloudflare’s other products and technology, the benefits to Cloudflare’s customers from using Cloudflare Security Posture Management and Cloudflare’s other products and technology, Cloudflare’s technological development, future operations, growth, initiatives, or strategies, and comments made by Cloudflare’s CEO and others. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, risks detailed in Cloudflare’s filings with the Securities and Exchange Commission (SEC), including Cloudflare’s Annual Report on Form 10-K filed on February 20, 2025, as well as other filings that Cloudflare may make from time to time with the SEC.

The forward-looking statements made in this press release relate only to events as of the date on which the statements are made. Cloudflare undertakes no obligation to update any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law. Cloudflare may not actually achieve the plans, intentions, or expectations disclosed in Cloudflare’s forward-looking statements, and you should not place undue reliance on Cloudflare’s forward-looking statements.

© 2025 Cloudflare, Inc. All rights reserved. Cloudflare, the Cloudflare logo, and other Cloudflare marks are trademarks and/or registered trademarks of Cloudflare, Inc. in the U.S. and other jurisdictions. All other marks and names referenced herein may be trademarks of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250318277787/en/

Cloudflare, Inc.

Daniella Vallurupalli

Vice President, Head of Global Communications

press@cloudflare.com

Source: Cloudflare, Inc.

FAQ

What are the main features of Cloudflare's new Security Posture Management platform?

The platform offers unified security monitoring, real-time risk identification, SaaS application protection, and continuous web asset threat detection through a single dashboard.

How does Cloudflare NET's Security Posture Management handle SaaS security?

It automatically identifies real-time risks in SaaS applications, including externally shared files, unknown user access, and exposed database credentials.

What security challenges does Cloudflare's NET new platform address?

It addresses the complexity of managing security across thousands of applications, providing centralized visibility and control over email, SaaS, cloud infrastructure, and web applications.

How does Cloudflare NET's platform improve web application security?

It provides continuous threat detection and use-case driven protections specifically tailored to each business function, creating multiple layers of defense.