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Newegg and Farmer Boys Join Forces for ‘Breakfast All Flippin’ Day,’ Encouraging Gamers, Livestreamers and PC Builders to Eat Breakfast During the Day to Gain Energy
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
Newegg Commerce (NASDAQ: NEGG) partners with Farmer Boys for a marketing initiative named “Breakfast All Flippin’ Day”. This campaign promotes Farmer Boys' breakfast menu to gamers and PC builders, encouraging them to enjoy breakfast any time of day. The campaign includes sweepstakes for Farmer Boys’ Very Important Farmer Loyalty Club members offering Newegg gift cards. This collaboration aims to expand Newegg's customer base and increase brand visibility in Farmer Boys restaurants. More details can be found on Farmer Boys' website.
Positive
Partnership with Farmer Boys enhances brand visibility and customer engagement.
Sweepstakes for gift cards may attract more customers and promote loyalty.
Campaign targets gamers and PC builders, aligning with Newegg's core audience.
Negative
None.
If breakfast is the most important meal of the day, why eat it only in the morning?
CITY OF INDUSTRY, Calif. & RIVERSIDE, Calif.--(BUSINESS WIRE)--
Newegg Commerce, Inc. (NASDAQ: NEGG), a leading global technology e-commerce retailer, and Farmer Boys®, the Southern California-based fast casual restaurant chain known for its award-winning burgers and exceptional service, are teaming up for “Breakfast All Flippin’ Day,” a co-marketing campaign that encourages gamers, PC builders and livestreamers to power and repower their day by eating Farmer Boys breakfast menu items throughout the day.
Newegg employees Jeremy Threat and Tori Vasquez (from left) enjoy an afternoon breakfast at Farmer Boys. Newegg and Farmer Boys are teaming up for "Breakfast All Flippin' Day," a co-marketing campaign to promote the fast casual restaurant chain's all-day breakfast menu for gamers, livestreamers and PC builders. (Graphic: Newegg)
The first meal of the day is known to provide energy to focus on important projects and accomplish goals. Newegg and Farmer Boys are promoting breakfast items to be enjoyed throughout the day to provide energy and focus, rather than limiting these foods to the morning.*
Newegg joined forces with Farmer Boys to get its customers excited about the restaurant chain’s all-day breakfast menu because Newegg’s customers pursue and enjoy all-day activities that require intense concentration and precise hand-eye coordination. Farmer Boys customers will become aware of the campaign through menu board signs both inside restaurants and at drive-throughs.
Newegg’s collaboration with Farmer Boys is an opportunity for Newegg to show support to one of the largest regional fast casual restaurant chains in the southwestern United States and to expand its customer base. As an e-commerce only brand, Newegg is also able to achieve brand promotion out of home at Farmer Boys restaurants.
As part of the campaign, Newegg and Farmer Boys are offering a “Breakfast All Flippin’ Day” sweepstakes for Farmer Boys’ Very Important Farmer (VIF) Loyalty Club members. VIF members have opportunities to win Newegg gift cards through the sweepstakes. No purchase necessary to enter or win. See terms and conditions: https://www.farmerboys.com/all-flippin-day
“Gaming and fast casual food have had a symbiotic connection for decades. As both Farmer Boys customers and breakfast enthusiasts, we wanted to team up to create some fun around PC gamers and breakfast,” said Eric Wein, Director of Public Relations for Newegg. “Our customers get hungry when they’re engaged in intense, hours-long online gaming sessions or when they’re livestreaming, so ordering delicious breakfast items from Farmer Boys during the day makes sense.”
About Farmer Boys
Farmer Boys® is a farm-to-table fast casual restaurant chain serving award-winning burgers and all-day breakfast, stacked sandwiches, hand-chopped salads, and signature hand-breaded zucchini sticks and colossal onion rings™. At Farmer Boys, Farm Food Ain’t Fast Food®. Farmer Boys is annually recognized with ‘Best Of’ food awards, voted by consumers who value generous portions of farm fresh food at a fair price. The burger concept has also been recognized by notable industry publications, including being named one of Fast Casual's Top 100 Movers & Shakers. Farmer Boys currently operates restaurants in California, Nevada, and Arizona. For more information, visit www.farmerboys.com.
About Newegg
Newegg Commerce, Inc. (NASDAQ: NEGG), founded in 2001 and based in the City of Industry, Calif., near Los Angeles, is a leading global online retailer for PC hardware, consumer electronics, gaming peripherals, home appliances, automotive and lifestyle technology. Newegg serves businesses’ e-commerce needs with marketing, supply chain and technical solutions in a single platform. For more information, visit Newegg.com.
This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Newegg Commerce Inc. (“Company”) believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The Company takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by the Company. The Company's SEC filings are available at http://www.sec.gov.
NOTE: For photos and videos for the “Breakfast All Flippin’ Day” campaign, visit this folder.
* The information and recommendations contained herein shall not be construed as medical or nutritional advice. You are ultimately responsible for all decisions pertaining to your health and each individual’s dietary needs and restrictions are unique to the individual. Please consult your health care provider regarding any diet and health-related decisions.
Hannah Koury Ajenda Public Relations (for Farmer Boys)
hannah@ajendapr.com
650-922-4936
Investor Relations (for Newegg Commerce Inc.)
Lena Cati The Equity Group Inc. lcati@equityny.com
212-836-9611
Source: Newegg Commerce, Inc.
FAQ
What is the NEGG and Farmer Boys partnership about?
Newegg and Farmer Boys are collaborating on a co-marketing campaign called 'Breakfast All Flippin' Day' aimed at promoting Farmer Boys' all-day breakfast menu to gamers and PC builders.
How can customers participate in the 'Breakfast All Flippin’ Day' sweepstakes?
Customers can enter the sweepstakes through the Farmer Boys' Very Important Farmer (VIF) Loyalty Club for a chance to win Newegg gift cards.
When was the 'Breakfast All Flippin’ Day' campaign launched?
The campaign was announced on October 25, 2022.
Which demographic is targeted by Newegg's campaign with Farmer Boys?
The campaign specifically targets gamers, PC builders, and livestreamers who may enjoy breakfast offerings throughout the day.
