The9 and Voodoo Signed Cooperation and Publishing Agreement
The9 Limited (Nasdaq: NCTY) has signed an agreement with Voodoo, a leading French game developer, to publish and operate casual games in mainland China. This collaboration includes two licensed games with an option for a third, leveraging Voodoo's extensive experience in In-App Purchases and popular game IPs. Voodoo has over 3.7 billion game downloads and aims to tap into the growing casual gaming market in China. The partnership is expected to enhance The9's market share in casual games, utilizing Voodoo's data-driven optimization techniques.
- Collaboration with Voodoo to publish two casual games in China strengthens The9's market position.
- Voodoo's extensive experience and game IPs enhance growth potential in the casual gaming market.
- None.
SHANGHAI, Sept. 21, 2020 /PRNewswire/ -- The9 Limited (Nasdaq: NCTY) ("The9"), an established Internet company, today announced that it has signed an Agreement with Voodoo, a French game developer and publisher. The9 and Voodoo will collaborate on the publishing and operation of casual games in mainland China. The9 will publish and operate under this agreement two, with an option for a third, casual games with strong IAP (In App Purchase) licensed by Voodoo.
Voodoo is one of the world's largest developers and publishers of casual games and hyper-casual games. Voodoo's games have been downloaded 3.7 billion times on iOS and Android phones cumulatively up-to-date, with monthly active users of 300 million. Voodoo has released more than 100 games, which are widely welcomed by players, many of which have become successful intellectual properties ("IPs").
Chris Shen, the President of The9 said, "With the expansion of the game user base, casual games have shown rapid development prospects in China and worldwide. Through our strategic cooperation with Voodoo to jointly publish and operate a variety of casual games in China, we can leverage the popularity of high-profile game IPs in the Chinese market to grow our casual game market share. Based on Voodoo's rich experience in data-driven game optimization, and its ownership of a large number of famous game IPs, we believe that Voodoo together with The9 have a great advantage in the field of casual game publishing in the mainland China market. I believe that players will be fascinated by the new look and richer game play of these well-known hyper-causal games, which will bring a new trend to the casual game market."
Hubert Larenaudie, COO of Voodoo commented, "Voodoo sees tremendous growth opportunity in China. Collaborating with The9 to adapt two upcoming casual titles will be our first effort on having In App Purchase focused games in China. Voodoo will build up the core of its business in China through the partnership with Tencent to bring our hyper-casual games to Chinese players."
About The9 Limited
The9 Limited (The9) is an Internet company based in China listed on Nasdaq in 2004. The9 aims to become a diversified Internet company.
Safe Harbor Statement
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SOURCE The9 Limited
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