Son Heung-min Signs Exclusive License Agreement with The9 Limited for NFT Collections Development and Sales Through NFTSTAR
The9 Limited (Nasdaq: NCTY) announced an exclusive license agreement with South Korean football star Son Heung-min for NFT collections via its platform, NFTSTAR. This partnership will allow NFTSTAR to develop and trade authorized digital collectibles featuring Son's career highlights. The platform facilitates NFT transactions using blockchain technology and aims to engage global users by accepting various payment methods, including credit cards. The9 also focuses on expanding its blockchain and cryptocurrency operations, enhancing its position in the NFT market.
- Exclusive agreement with Son Heung-min could drive user engagement and platform growth.
- NFTSTAR facilitates easy access to NFTs with credit card payments, attracting a broader audience.
- Collaboration with high-profile athletes may enhance brand visibility and credibility.
- Dependence on the popularity of NFTs may expose The9 to market volatility and risks.
- Potential challenges in attracting and retaining customers in a competitive NFT market.
SINGAPORE, Nov. 17, 2021 /PRNewswire/ -- The9 Limited (Nasdaq: NCTY) ("The9"), an established internet company, today announces that its NFT community and trading platform, NFTSTAR (www.nftstar.com), has signed an exclusive license agreement with South Korean football icon and Premier League star, Son Heung-min. NFTSTAR will develop, sell, and trade NFT collectibles authorized by Son.
Before joining Tottenham Hotspur in 2015, which made him the most expensive Asian player in history, Son Heung-min had previously played for Hamburger SV and Bayer Leverkusen. He has gone on to become the first Asian player to score more than 50 goals in the Premier League and is the highest Asian goal-scorer in both Premier League and Champions League history. Son was a key member of the South Korea national team for the 2014 and 2018 FIFA World Cup, included in the teams for the 2011, 2015 and 2019 AFC Asian Cup and 2018 Asian Games. Son was voted the Best Footballer in Asia in 2014, 2015, 2017, 2018, 2019 and 2020 and was nominated for the Ballon d'Or in 2019, achieving the highest rank ever for an Asian player. Son was also awarded Premier League Goal of the Season in the 2019-20 campaign for his strike against Burnley.
Son Heung-min will work with NFTSTAR's world class creative team and artists to develop digital collections, including video, animation and other digital artwork, which will record the highlights of Son's illustrious career and personal growth.
NFTSTAR is a NFT community and trading platform where users can purchase, trade and interact. The major transactions of content on the platform are NFT collections developed with global superstar licensed IPs. Each NFT collectible has a unique record on the blockchain, and the users will obtain the ownership of the unique NFT collectible through purchase on the platform, or through trading on NFTSTAR's marketplace. NFTSTAR will accept general payment methods such as credit cards to make it easy for global users to participate.
NFTSTAR Community will feature celebrities from various fields, including but not limited to, sports, entertainment, art and culture. The NFTSTAR platform aims to create a significant portal to the future metaverse through superstars' NFT collections, trading, and community interaction.
About The9 Limited
The9 Limited (The9) is an Internet company listed on Nasdaq in 2004. The9 aims to become a global diversified high-tech Internet company, and is engaged in blockchain business including the operation of cryptocurrency mining and a Non-Fungible Token platform NFTSTAR.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond The9's control. The9 may also make written or oral forward-looking statements in its periodic reports to the SEC, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about The9's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: The9's goal and strategies; The9's expansion plans; The9's future business development, financial condition and results of operations; The9's expectations regarding demand for, and market acceptance of, its products and services; The9's expectations regarding keeping and strengthening its relationships with business partners it collaborates with; general economic and business conditions; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in The9's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and The9 does not undertake any obligation to update any forward-looking statement, except as required under applicable law.
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SOURCE The9 Limited
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