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National CineMedia, Inc. (NASDAQ: NCMI) is a leading cinema advertising network in the United States, profoundly influencing the moviegoing experience. As America's #1 weekend network, NCM reaches more than 700 million moviegoers annually through its extensive network. This network includes over 40 top national and regional theater circuits such as AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), and Regal Entertainment Group (NYSE: RGC), presenting NCM's FirstLook pre-show on approximately 20,050 screens across 1,600 theaters in 187 designated market areas, covering 49 of the top 50 markets.
National CineMedia's core revenue stream comes from selling advertising to national, regional, and local businesses. The company leverages The Noovie Show, a cinema advertising and entertainment program that captivates audiences before the main feature. Additionally, NCM's Lobby Entertainment Network (LEN) features strategically-placed screens in theater lobbies, offering further avenues for advertisers to engage with an eager and attentive audience.
Beyond the big screen, NCM extends its reach into online and mobile marketing through NCM Digital. This platform allows advertisers to leverage in-theater campaigns into broader digital marketing programs, effectively targeting entertainment audiences across multiple platforms.
NCMI owns a 45.2% interest in, and serves as the managing member of, National CineMedia, LLC. This partnership underlines a robust business model that combines traditional and digital advertising strategies, ensuring comprehensive coverage and unmatched audience engagement.
For more detailed information about National CineMedia, Inc., its latest ventures, partnerships, and financial updates, visit their official website at www.ncm.com.
National CineMedia (NCMI) has announced the return of Maria Woods as Executive Vice President and General Counsel. Woods, who previously held key positions at NCM, will report to CEO Tom Lesinski and will be based in Denver. With over 25 years of legal experience, she returns from JumpCloud, where she served as General Counsel. Her background includes managing complex financial transactions and corporate governance. NCM is the largest cinema advertising network in the U.S., partnering with major theater circuits like AMC and Cinemark.
National CineMedia (NCMI) has appointed Amy Tunick as its first Chief Marketing Officer (CMO). Tunick will lead the integrated marketing team, focusing on brand strategy, consumer marketing, and public relations. Her experience spans over two decades in media and marketing with notable companies like WarnerMedia, where she directed campaigns for CNN. Tunick aims to drive growth as audiences return to theaters post-COVID-19. NCMI, the largest cinema advertising network in the U.S., operates across 51 theater circuits including AMC and Cinemark.
National CineMedia (NCM), the largest cinema advertising network in the U.S., announced the appointment of Daniel Hahn as Senior Vice President of East Coast Sales, effective September 1. Based in New York, Hahn will focus on enhancing sales strategy and revenue growth for NCM's on-screen and integrated advertising. He brings extensive experience from Adobe and Discovery, well-suited for boosting advertising revenue as cinema audiences rebound this summer.
National CineMedia (NCM) and Screenvision Media conducted a survey of 1,311 moviegoers amid the COVID-19 Delta variant concerns from July 29 to August 2. Results show that 79% of moviegoers are unconcerned about the variant, while 87% have attended a theater this year. Notably, 82% are fully vaccinated, surpassing the national average. Box office numbers confirm a recovery trend, with July's gross revenue exceeding $580M, and Q3 revenues tripling compared to Q2. Executives express optimism about sustained audience return and engagement for advertisers.
National CineMedia (NCM) has signed extended cinema advertising affiliate agreements with 9 exhibitors, expanding its Noovie® pre-show to over 315 screens across 39 theaters. Key exhibitors include LA Live and Metropolitan Theatres. NCM now partners with 6 of the top 10 exhibitors in the U.S., and recently added Harkins Theatres, increasing its reach by over 500 screens. The company anticipates the addition of 198 new screens by the end of August. NCM appointed Christine Alducin as Director of Affiliate Partnerships, enhancing the team's expertise amid post-pandemic recovery.
National CineMedia, Inc. (NCMI) reported a 250% revenue increase to $14.0 million for Q2 2021, compared to $4.0 million in Q2 2020, as theater attendance surged due to eased COVID-19 restrictions. However, operating loss rose 24.4% to $29.6 million, while net loss increased to $22.7 million, or $0.28 per share. The company is managing liquidity with cost-control measures and a $20 million revolving loan. NCMI anticipates breakeven cash flow by year-end, but is not providing full-year revenue guidance due to ongoing uncertainties.
National CineMedia, Inc. (NASDAQ: NCMI) will release its fiscal Q2 2021 earnings results on August 9, 2021, after market close. A conference call is scheduled for 5:00 p.m. ET to discuss these results. Interested parties can join by dialing (877) 300-8521 or (412) 317-6026 for international participants. The event will also be available via a live audio webcast on the company's Investor Relations website. The earnings release follows NCMI's position as the largest cinema advertising network in the U.S., owning 48.1% of National CineMedia, LLC.
National CineMedia (NCM) has announced an exclusive agreement with Harena Data to enhance esports advertising and content monetization. This partnership allows NCM to sell advertising on Harena Data’s esports content across various platforms, including movie theaters and streaming services. The initiative aims to engage the young demographic drawn to esports, aligning with NCM's audience of moviegoers. Both companies anticipate significant opportunities in expanding esports into theaters and other venues, tapping into a growing market that merges gaming with traditional cinema.
National CineMedia (NCM) has appointed Manu Singh as Senior Vice President of Strategic Insight & Analytics. In this role, she will oversee marketing, sales, and advertising research, leading the proprietary Behind The Screens community of over 5,000 movie fans from New York. Singh brings extensive experience from her previous roles at Knotel, Discovery, and WebMD. NCM aims to enhance audience engagement, particularly with younger theatergoers, as they transition from linear TV to cinema experiences.
National CineMedia (NCM) has partnered with Trooh to launch the Noovie On-Campus Digital Out Of Home (DOOH) advertising network targeting Gen Z consumers on over 600 college campuses across the U.S. The initiative seeks to connect local and regional brands with young moviegoers, utilizing dynamic HD digital screens to engage over 8.6 million students, generating approximately 573 million monthly impressions. This relationship aims to leverage high interaction rates, as 92% of students notice the screens, with 86% expressing purchase intent post-exposure, enhancing advertising effectiveness in campus environments.
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