Oceania Cruises Includes Gratuities For All Guests As It Unveils Your World Included New Value Promise
Oceania Cruises has unveiled Your World Included™, a new value promise that includes gratuities for all guests starting January 1, 2025. This addition complements existing amenities such as gourmet specialty dining, unlimited Starlink® WiFi, and in-room dining. The change follows guest feedback prioritizing gratuities over previously included shore excursion credits and beverage packages.
President Frank A. Del Rio emphasized that this move aligns with their brand promise and positions Oceania as the leading ultra-premium cruise line. The new package offers amenities valued at over $1,800 per stateroom for a 10-day cruise compared to premium cruise lines. The comprehensive suite of amenities aims to enhance the guest experience and reinforce Oceania's commitment to exceptional service.
Oceania Cruises ha svelato Your World Included™, una nuova promessa di valore che include mance per tutti gli ospiti a partire dal 1 gennaio 2025. Questa aggiunta completa i servizi esistenti come ristoranti gourmet specializzati, WiFi illimitato Starlink®, e servizio in camera. Il cambiamento è frutto del feedback degli ospiti che hanno dato priorità alle mance rispetto ai crediti per escursioni a terra e pacchetti di bevande precedentemente inclusi.
Il presidente Frank A. Del Rio ha sottolineato che questa mossa è in linea con la loro promessa di marca e posiziona Oceania come la principale compagnia di crociere ultra-premium. Il nuovo pacchetto offre servizi dal valore di oltre $1.800 per cabina per una crociera di 10 giorni rispetto alle compagnie di crociera premium. L'ampia gamma di servizi mira a migliorare l'esperienza degli ospiti e a rafforzare l'impegno di Oceania per un servizio eccezionale.
Oceania Cruises ha presentado Your World Included™, una nueva promesa de valor que incluye propinas para todos los huéspedes a partir del 1 de enero de 2025. Esta adición complementa las comodidades existentes como cena gourmet en restaurantes especializados, WiFi ilimitado Starlink®, y servicio de habitaciones. El cambio se debe a los comentarios de los huéspedes que priorizaron las propinas sobre los créditos de excursiones en tierra y paquetes de bebidas que estaban previamente incluidos.
El presidente Frank A. Del Rio enfatizó que este movimiento se alinea con la promesa de su marca y posiciona a Oceania como la principal línea de cruceros ultra-premium. El nuevo paquete ofrece comodidades valoradas en más de $1,800 por cabina para un crucero de 10 días en comparación con las líneas de cruceros premium. La completa gama de comodidades tiene como objetivo mejorar la experiencia del huésped y reforzar el compromiso de Oceania con un servicio excepcional.
오세아니아 크루즈는 Your World Included™를 발표했습니다. 이는 2025년 1월 1일부터 모든 고객을 위한 팁을 포함하는 새로운 가치 약속입니다. 이 추가 사항은 고급 전문 식사, 무제한 Starlink® WiFi, 룸 서비스와 같은 기존 편의 시설을 보완합니다. 이번 변경은 고객의 피드백에 따라 이전에 포함된 육상 여행 크레딧과 음료 패키지보다 팁을 우선시한 것입니다.
프랭크 A. 델 리오 사장은 이 조치가 브랜드 약속과 일치하며 오세아니아를 초프리미엄 크루즈 라인으로 자리매김한다고 강조했습니다. 새 패키지에는 프리미엄 크루즈 라인과 비교하여 10일 크루즈에 대해 $1,800 이상의 객실 당 가치를 가진 편의 시설이 포함되어 있습니다. 다양한 편의 시설은 고객 경험을 향상하고 오세아니아의 탁월한 서비스에 대한 의지를 강화하는 것을 목표로 합니다.
Oceania Cruises a dévoilé Your World Included™, une nouvelle promesse de valeur qui inclut les pourboires pour tous les invités à partir du 1er janvier 2025. Cet ajout vient compléter les équipements existants tels que le restaurant gastronomique spécialisé, le Wi-Fi illimité Starlink® et le service en chambre. Ce changement fait suite aux retours des clients qui ont priorisé les pourboires par rapport aux crédits d'excursion à terre et aux forfaits boissons qui étaient précédemment inclus.
Le président Frank A. Del Rio a souligné que cette démarche est en accord avec la promesse de leur marque et positionne Oceania comme la principale compagnie de croisières ultra-premium. Le nouveau forfait propose des équipements d'une valeur de plus de $1,800 par cabine pour une croisière de 10 jours par rapport aux compagnies de croisières premium. Suite complète d'équipements vise à améliorer l'expérience client et à renforcer l'engagement d'Oceania pour un service exceptionnel.
Oceania Cruises hat Your World Included™ vorgestellt, ein neues Wertversprechen, das ab dem 1. Januar 2025 Trinkgelder für alle Gäste umfasst. Diese Ergänzung ergänzt bestehende Annehmlichkeiten wie gourmet-spezialisierte Gastronomie, unbegrenztes Starlink® WiFi und Zimmerservice. Die Änderung folgt auf das Feedback der Gäste, das Trinkgelder gegenüber zuvor enthaltenen Landausflugsgutschriften und Getränkepaketen priorisiert hat.
Präsident Frank A. Del Rio betonte, dass dieser Schritt mit ihrem Markenversprechen übereinstimmt und Oceania als führende ultrapremium Kreuzfahrtlinie positioniert. Das neue Paket bietet Annehmlichkeiten im Wert von über $1,800 pro Kabine für eine 10-tägige Kreuzfahrt im Vergleich zu Premium-Kreuzfahrtlinien. Die umfassende Suite von Annehmlichkeiten soll das Gästevergnügen steigern und Oceanias Engagement für außergewöhnlichen Service verstärken.
- Introduction of 'Your World Included™' value promise, adding gratuities to existing amenities
- Amenities valued at over $1,800 per stateroom for a 10-day cruise compared to premium cruise lines
- Alignment with guest preferences, focusing on core inclusions valued by all passengers
- Positioning as the leading ultra-premium cruise line with a clearly defined value proposition
- Discontinuation of shore excursion credit and beverage package from the previous simply MORE™ offering
- Changes only apply to new reservations made after October 1, 2024, for sailings from January 1, 2025
Insights
Oceania Cruises' new Your World Included value promise marks a significant shift in their pricing strategy, potentially impacting their competitive position in the ultra-premium cruise market. By including gratuities for all guests, valued at approximately
This move could lead to increased bookings and customer satisfaction, as it simplifies the cruising experience and reduces unexpected costs. However, the removal of the shore excursion credit and beverage package from the previous simply MORE offering may disappoint some guests. The total value of included amenities, estimated at over
This strategy aligns with industry trends towards more inclusive pricing models, which can improve revenue predictability and customer loyalty. Investors should monitor how this change affects Oceania's booking rates, average ticket prices and overall profitability in the coming quarters.
Oceania's decision to include gratuities for all guests is a savvy move that addresses a common pain point in the cruise industry. This change, along with the other included amenities, creates a more seamless and stress-free experience for guests, potentially leading to higher satisfaction rates and positive word-of-mouth marketing.
The focus on "core inclusions" like specialty dining and WiFi aligns with evolving consumer preferences, especially among luxury travelers who value convenience and all-inclusive experiences. By removing the need for guests to calculate and distribute tips, Oceania is fostering a more relaxed atmosphere and potentially improving staff-guest interactions.
However, the removal of the shore excursion credit and beverage package may disappoint some guests who valued these perks. Oceania will need to effectively communicate the overall value of the new package to mitigate any negative reactions. Long-term, this move could strengthen Oceania's brand positioning and guest loyalty if executed well.
Gratuities, gourmet specialty dining, sodas, specialty coffees and teas, and WiFi are all included in the new bundle of value-packed amenities
As part of Your World Included, all guests will now receive included shipboard gratuities for stateroom attendants, butlers, and dining waitstaff automatically in their cruise fare. Previously, gratuities had been included selectively as travel partner or loyalty club amenities or for guests from certain regions of the world.
Gratuities are in addition to other Your World Included amenities: dining at all gourmet specialty restaurants; sodas, juices, specialty coffees and teas; still and sparkling Vero Water®; unlimited Starlink® WiFi; in-room dining; fruit smoothies, gelato and artisan ice cream; group fitness classes; and laundry services.
The updated inclusions will begin on October 1, 2024, for all new reservations on sailings departing on or after January 1, 2025. The line's current simply MORE™ offering will end on September 30, 2024, meaning that a shore excursion credit and beverage package will no longer be automatically included.
The change has come following guest feedback highlighting that while they enjoyed the simply MORE inclusions, they would rather global guest inclusions focused on what mattered most. At the top of this list was always included gratuities for all guests.
"Oceania Cruises' promise to show our guests Your World. Your Way has been at the heart of our business since we launched more than 20 years ago. The change has come following feedback from guests, highlighting that they would prefer that we include amenities valued by all versus amenities valued by some. Not surprisingly, our guests place the greatest value on our core inclusions such as free specialty dining and free WiFi; including gratuities creates the richest possible array of amenities and benefits for our guests globally," said Frank A. Del Rio, President of Oceania Cruises. "It also gives us a clearly defined position in the cruise sector as the leading ultra-premium line of choice, offering outsized value to our guests."
Based on a 10-day cruise, guests will receive always included amenities valued at more than
"Here at Oceania Cruises, we've always been renowned for our warm and authentic service; it's part of the intangible magic of sailing on board one of our small, luxurious ships. I'm delighted that we are adding in gratuities for all guests, as our dedicated onboard team is working for guests' smiles – not their tip. Making every interaction with our guests count is our service culture mantra," said Del Rio.
The generous suite of always included amenities through the new Your World Included brand value promise in full:
- Gourmet Specialty Restaurants: A variety of distinctive, open-seating restaurants, all at no additional charge.
- In-Suite and In-Stateroom Dining: Our hot and cold in-room dining selections are sublime and complimentary.
- Unlimited WiFi: Starlink® connectivity affords much quicker upload and download speeds.
- Sodas, Specialty Coffees & Teas: Whether at a restaurant, lounge or Baristas coffee bar, it's always free.
- Still & Sparkling Vero Water®: Unlimited, eco-friendly and great tasting, the gold standard of still and sparkling water.
- Juices, Smoothies & Gourmet Ice Cream: Cold-pressed juices, fruit smoothies, homemade gelato and gourmet ice creams are always included.
- Group Fitness Classes: Choose from a selection of free classes at Aquamar® Spa + Vitality Center.
- Laundry Services: With free launderettes included along with laundry services and pressing for Concierge and Suite levels, you'll always look your finest.
- Shipboard Gratuities: Our people make the difference – they work for your smile, not for your tip.
Guests can personalize their vacation experience with extras such as air transportation and transfers, shore excursions, or a beverage package, to be added according to preference.
For additional information on Oceania Cruises' small-ship luxury product, exquisitely crafted cuisine and expertly curated travel experiences, visit OceaniaCruises.com, call 855-
About Oceania Cruises
Oceania Cruises is the world's leading culinary- and destination-focused cruise line. The line's eight small, luxurious ships carry a maximum of 1,250 guests and feature The Finest Cuisine at Sea® and destination-rich itineraries that span the globe. Expertly curated travel experiences are available aboard the designer-inspired, small ships, which call on more than 600 marquee and boutique ports in more than 100 countries on seven continents, on voyages that range from seven to more than 200 days. Oceania Cruises has two additional ships on order scheduled for delivery in 2027 and 2028 or 2029[1]. Oceania Cruises is a wholly owned subsidiary of Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH). To learn more, visit www.nclhltd.com.
[1] Delivery for the second Oceania Cruises ship is contractually scheduled for the fourth quarter of 2028, but may be delayed to 2029.
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SOURCE Oceania Cruises
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