NovaBay Pharmaceuticals’ DERMAdoctor Products Now Available at Target.com and Urbanoutfitters.com

Rhea-AI Summary

NovaBay Pharmaceuticals (NYSE American: NBY) has expanded the availability of its DERMAdoctor skincare products through two major U.S. online retailers, Target.com and Urbanoutfitters.com. This expansion aims to enhance customer access to DERMAdoctor’s innovative skincare solutions, which address issues like acne, aging, and sensitive skin. Target.com ranks as the fifth largest online retailer in the U.S., showcasing significant growth potential. NovaBay’s DERMAdoctor line comprises over 30 dermatologist-developed products sold through various channels, emphasizing effective solutions without prescription requirements.

Positive

• Expansion of DERMAdoctor products to Target.com and Urbanoutfitters.com increases market reach.
• Target.com is ranked No. 5 among U.S. online retailers, presenting a significant growth opportunity.
• DERMAdoctor products address a wide array of common skin conditions, enhancing consumer appeal.

Negative

• None.

EMERYVILLE, Calif.--(BUSINESS WIRE)-- NovaBay^® Pharmaceuticals, Inc. (NYSE American: NBY), a pharmaceutical company developing and commercializing high-quality, scientifically formulated eyecare and skincare products, announces the availability of select DERMAdoctor products at two popular U.S. online retailers, Target.com and Urbanoutfitters.com.

“DERMAdoctor products provide innovative, highly effective, problem-solving solutions for common skin conditions that are often overlooked in the skincare market, and we are delighted to expand access to include customers who shop at these two widely recognized online retailers,” said Justin Hall, NovaBay Chief Executive Officer. “Target.com and Urbanoutfitters.com broaden our commercial reach, noting that Target.com is ranked No. 5 on the list of the largest online retailers in the U.S. based on sales, with year-over-year growth of nearly 20%.”

DERMAdoctor products are designed to address acne, aging skin, dark spots, dry skin, eczema, fine lines and wrinkles, enlarged pores, hyperhidrosis, keratosis pilaris, oily skin and rosacea, including for those with sensitive skin. Each formulation is designed to be elegant, hypoallergenic and highly effective while addressing multiple customer needs, all without the need for a prescription.

All DERMAdoctor products are cosmetically appealing and clinically proven without the use of animal testing. DERMAdoctor sells its products through major retailers such as Macy’s, QVC and Costco, as well as through digital beauty retailers including SkinStore, Amazon.com and its own DERMAdoctor.com website. DERMAdoctor products are also available internationally through select distributors and retailers.

About NovaBay Pharmaceuticals, Inc:

NovaBay Pharmaceuticals, Inc. is a pharmaceutical company that develops and sells scientifically created and clinically proven consumer products for the eyecare and skincare markets. Avenova^® is the most prescribed antimicrobial lid and lash spray and DERMAdoctor is a premium skincare brand offering more than 30 dermatologist-developed skincare products sold through traditional domestic retailers, digital beauty channels and international distributors.

NovaBay Pharmaceuticals Forward-Looking Statements

Except for historical information herein, matters set forth in this press release may be forward looking within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including statements about the commercial progress and future financial performance of NovaBay Pharmaceuticals, Inc. This release contains forward-looking statements that are based upon management’s current expectations, assumptions, estimates, projections and beliefs. These statements include, but are not limited to, statements regarding the potential impact of these online retailers on the Company’s expected future financial results. These statements involve known and unknown risks, uncertainties and other factors that may cause actual results or achievements to be materially different and adverse from those expressed in or implied by the forward-looking statements. Other risks relating to NovaBay’s business, including risks that could cause results to differ materially from those projected in the forward-looking statements in this press release, are detailed in NovaBay’s latest Form 10-Q/K filings and Registration Statement on Form S-1 filing with the Securities and Exchange Commission, especially under the heading “Risk Factors.” The forward-looking statements in this release speak only as of this date, and NovaBay disclaims any intent or obligation to revise or update publicly any forward-looking statement except as required by law.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20220721005069/en/

Avenova Purchasing Information

For NovaBay Avenova purchasing information:

Please call 800-890-0329 or email sales@avenova.com

Avenova.com

DERMAdoctor Purchasing Information

For DERMAdoctor purchasing information:

Please call 877-337-6237 or email service@dermadoctor.com

DERMAdoctor.com

NovaBay Contact

Justin Hall

Chief Executive Officer and General Counsel

510-899-8800

jhall@novabay.com

Investor Contact

LHA Investor Relations

Jody Cain

310-691-7100

jcain@lhai.com

Source: NovaBay Pharmaceuticals, Inc.

FAQ

What products has NovaBay expanded to Target.com and Urbanoutfitters.com?

NovaBay has expanded its DERMAdoctor skincare products to Target.com and Urbanoutfitters.com.

What are the main benefits of DERMAdoctor products?

DERMAdoctor products provide solutions for various skin conditions such as acne, aging skin, and rosacea without needing a prescription.

What ranking does Target.com hold among online retailers in the U.S.?

Target.com is ranked No. 5 among the largest online retailers in the U.S. based on sales.

How many products are included in the DERMAdoctor line?

The DERMAdoctor line includes over 30 dermatologist-developed skincare products.

Is NovaBay Pharmaceuticals listed on a stock exchange?

Yes, NovaBay Pharmaceuticals is listed on the NYSE American under the ticker symbol NBY.