Earnest Welcomes Emily Childers as Chief Marketing Officer
Earnest, a fintech company focused on financial solutions for professionals and students, has appointed Emily Childers as Chief Marketing Officer (CMO). Childers brings nearly two decades of experience, most recently serving as Head of Growth Marketing at Intuit Credit Karma, where she led acquisition, engagement, and monetization strategies.
In her new role, Childers will oversee all aspects of marketing, including brand, growth, and communications. Her appointment comes at a important time, as the company addresses rapid changes in student loan landscapes, with the average 2024 graduate facing nearly $40,000 in loans. Childers will implement a data-driven, personalized approach to deliver targeted messaging and scale Earnest's reach.
Earnest, un'azienda fintech focalizzata su soluzioni finanziarie per professionisti e studenti, ha nominato Emily Childers come Chief Marketing Officer (CMO). Childers porta con sé quasi due decenni di esperienza, avendo recentemente ricoperto il ruolo di Head of Growth Marketing presso Intuit Credit Karma, dove ha guidato strategie di acquisizione, coinvolgimento e monetizzazione.
Nel suo nuovo ruolo, Childers supervisionerà tutti gli aspetti del marketing, inclusi brand, crescita e comunicazioni. La sua nomina avviene in un momento importante, poiché l'azienda affronta rapidi cambiamenti nel panorama dei prestiti studenteschi, con il laureato medio del 2024 che si trova ad affrontare quasi $40,000 in prestiti. Childers implementerà un approccio personalizzato basato sui dati per fornire messaggi mirati e ampliare la portata di Earnest.
Earnest, una empresa fintech enfocada en soluciones financieras para profesionales y estudiantes, ha nombrado a Emily Childers como Chief Marketing Officer (CMO). Childers aporta casi dos décadas de experiencia, habiendo servido más recientemente como Head of Growth Marketing en Intuit Credit Karma, donde lideró estrategias de adquisición, compromiso y monetización.
En su nuevo rol, Childers supervisará todos los aspectos del marketing, incluyendo marca, crecimiento y comunicaciones. Su nombramiento llega en un momento importante, ya que la empresa enfrenta cambios rápidos en el panorama de los préstamos estudiantiles, con el graduado promedio de 2024 enfrentando casi $40,000 en préstamos. Childers implementará un enfoque personalizado basado en datos para entregar mensajes dirigidos y ampliar el alcance de Earnest.
Earnest는 전문가와 학생을 위한 금융 솔루션에 중점을 둔 핀테크 회사로, Emily Childers를 최고 마케팅 책임자(CMO)로 임명했습니다. Childers는 최근 Intuit Credit Karma에서 성장 마케팅 책임자로 재직하며 인수, 참여 및 수익화 전략을 이끌어온 거의 20년의 경험을 가지고 있습니다.
새로운 역할에서 Childers는 브랜드, 성장 및 커뮤니케이션을 포함한 마케팅의 모든 측면을 감독할 것입니다. 그녀의 임명은 중요한 시점에서 이루어지며, 회사는 2024년 평균 졸업생이 거의 $40,000의 대출을 안고 있는 학생 대출 환경의 급속한 변화에 대응하고 있습니다. Childers는 데이터 기반의 개인화된 접근 방식을 구현하여 목표 메시지를 전달하고 Earnest의 도달 범위를 확장할 것입니다.
Earnest, une entreprise fintech axée sur des solutions financières pour les professionnels et les étudiants, a nommé Emily Childers au poste de Chief Marketing Officer (CMO). Childers apporte près de deux décennies d'expérience, ayant récemment été responsable du marketing de croissance chez Intuit Credit Karma, où elle a dirigé les stratégies d'acquisition, d'engagement et de monétisation.
Dans son nouveau rôle, Childers supervisera tous les aspects du marketing, y compris la marque, la croissance et les communications. Sa nomination intervient à un moment important, alors que l'entreprise fait face à des changements rapides dans le paysage des prêts étudiants, le diplômé moyen de 2024 devant faire face à près de $40,000 de prêts. Childers mettra en œuvre une approche personnalisée basée sur les données pour délivrer des messages ciblés et élargir la portée d'Earnest.
Earnest, ein Fintech-Unternehmen, das sich auf finanzielle Lösungen für Fachleute und Studenten konzentriert, hat Emily Childers zur Chief Marketing Officer (CMO) ernannt. Childers bringt fast zwei Jahrzehnte Erfahrung mit, zuletzt als Head of Growth Marketing bei Intuit Credit Karma, wo sie Akquisitions-, Engagement- und Monetarisierungsstrategien leitete.
In ihrer neuen Rolle wird Childers alle Aspekte des Marketings überwachen, einschließlich Marke, Wachstum und Kommunikation. Ihre Ernennung erfolgt zu einem wichtigen Zeitpunkt, da das Unternehmen auf die raschen Veränderungen im Bereich der Studentendarlehen reagiert, wobei der durchschnittliche Absolvent von 2024 mit fast $40,000 an Krediten konfrontiert ist. Childers wird einen datengestützten, personalisierten Ansatz umsetzen, um gezielte Botschaften zu liefern und die Reichweite von Earnest zu erweitern.
- Appointment of experienced executive with proven track record in growth marketing and financial services
- Strategic focus on expanding market presence in the growing student loan sector
- None.
Seasoned marketing veteran to lead Earnest’s next phase of growth in customer-first lending
Earnest Welcomes Emily Childers as Chief Marketing Officer (Photo: Business Wire)
With nearly two decades of experience, Childers joins Earnest from Intuit Credit Karma. There, she most recently served as Head of Growth Marketing, leading a team to drive acquisition, engagement, and monetization strategies across all channels. She also held key positions as General Manager of Personal Loans and Head of Credit Cards Marketing. In these roles, she developed and executed strategies to scale products and deliver lasting growth.
“The financial needs of professionals and students are evolving faster than ever,” said David Green, Earnest CEO. “Addressing the rapid changes requires a marketing leader with a unique blend of expertise. Not only is Emily the right person to lead that charge, she also brings a data-driven, personalized approach that mirrors our customer-first philosophy."
Childers’ experience in building trust and transparency and her passion for improving financial systems will be invaluable as Earnest focuses on cutting through the noise in the quickly changing student loan landscape. As CMO, she will lead the company’s strategy and multi-channel approach to deliver the right message, in the right place, at the right time by first leveraging data to understand borrowers’ needs. This customer-first approach and her belief in fostering a culture of innovation, collaboration, and data-driven decision-making will enable her to scale Earnest’s reach, deepen customer engagement, and drive growth.
“The average graduate in 2024 leaves college with nearly
Learn about Earnest's growing portfolio of solutions to help professionals and students take control of their financial futures at www.earnest.com.
About Earnest:
Earnest empowers past, present, and soon-to-be students to maximize their financial futures through thoughtful guidance and impactful products. Founded in 2013 on the belief that financially responsible people deserve better options and access to credit, Earnest's education tools and lending products empower anyone seeking higher education to reduce the total price tag of their education, supercharge their ability to pay down student debt, and get on the right financial track fast. Learn more at earnest.com.
Earnest is a subsidiary of Navient (Nasdaq: NAVI).
Earnest Loans are made by One American Bank, Member FDIC, or FinWise Bank, Member FDIC. One American Bank, 515 S. Minnesota Ave,
Earnest loans are serviced by Earnest Operations LLC, 300 Frank H. Ogawa Plaza, Suite 340
© 2025 Earnest LLC. All rights reserved.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250219443428/en/
Press Contact
Earnest PR
earnest@mergeworld.com
Source: Earnest
FAQ
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