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N-able’s Second Annual MSP Horizons Report Shows Significant Growth Opportunity for Global MSPs with Cybersecurity Leading the Way

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N-able (NYSE: NABL) has released its second annual MSP Horizons Report, revealing significant growth prospects for managed service providers (MSPs) globally. The research, conducted in partnership with Canalys, projects the IT managed services market to reach $610 billion by 2025, with channel partners contributing 98% of revenue.

Key findings show that 59% of MSPs expect 20%+ revenue growth in 2025, with almost 40% anticipating similar profit growth. Cybersecurity emerges as a primary growth driver, with 90% of respondents expecting security services growth in 2025. The report highlights that SaaS application backup (53%) and AI-powered backup and recovery (51%) are the most in-demand future managed services.

The study also reveals strong AI adoption, with only 6% of respondents not using generative AI. Additionally, 90% of surveyed MSPs express interest in M&A opportunities, primarily motivated by strategic growth tactics. The research, conducted from October to November 2024, gathered feedback from 451 B2B channel partners across multiple regions.

N-able (NYSE: NABL) ha pubblicato il suo secondo rapporto annuale MSP Horizons, rivelando prospettive di crescita significative per i fornitori di servizi gestiti (MSP) a livello globale. La ricerca, condotta in collaborazione con Canalys, prevede che il mercato dei servizi gestiti IT raggiunga $610 miliardi entro il 2025, con i partner di canale che contribuiscono al 98% delle entrate.

I risultati chiave mostrano che il 59% degli MSP prevede una crescita dei ricavi superiore al 20% nel 2025, con quasi il 40% che anticipa una crescita simile dei profitti. La cybersecurity emerge come un principale motore di crescita, con il 90% degli intervistati che si aspetta una crescita dei servizi di sicurezza nel 2025. Il rapporto evidenzia che il backup delle applicazioni SaaS (53%) e il backup e il recupero basati su AI (51%) sono i servizi gestiti futuri più richiesti.

Lo studio rivela anche un'adozione forte dell'AI, con solo il 6% degli intervistati che non utilizza AI generativa. Inoltre, il 90% degli MSP intervistati esprime interesse per opportunità di fusioni e acquisizioni, principalmente motivate da tattiche di crescita strategica. La ricerca, condotta da ottobre a novembre 2024, ha raccolto feedback da 451 partner di canale B2B in diverse regioni.

N-able (NYSE: NABL) ha publicado su segundo informe anual MSP Horizons, revelando perspectivas de crecimiento significativas para los proveedores de servicios gestionados (MSP) a nivel mundial. La investigación, realizada en colaboración con Canalys, proyecta que el mercado de servicios gestionados de TI alcanzará $610 mil millones para 2025, con los socios de canal contribuyendo al 98% de los ingresos.

Los hallazgos clave muestran que el 59% de los MSP espera un crecimiento de ingresos superior al 20% en 2025, con casi el 40% anticipando un crecimiento similar en ganancias. La ciberseguridad emerge como un principal motor de crecimiento, con el 90% de los encuestados esperando un crecimiento en los servicios de seguridad en 2025. El informe destaca que el respaldo de aplicaciones SaaS (53%) y el respaldo y recuperación impulsados por IA (51%) son los servicios gestionados futuros más demandados.

El estudio también revela una fuerte adopción de IA, con solo el 6% de los encuestados que no utilizan IA generativa. Además, el 90% de los MSP encuestados expresa interés en oportunidades de fusiones y adquisiciones, motivados principalmente por tácticas de crecimiento estratégico. La investigación, realizada de octubre a noviembre de 2024, recopiló comentarios de 451 socios de canal B2B en varias regiones.

N-able (NYSE: NABL)는 두 번째 연례 MSP Horizons 보고서를 발표하며 전 세계 관리 서비스 제공업체(MSP)의 성장 가능성이 크다는 것을 밝혔습니다. Canalys와 협력하여 수행된 연구에 따르면 IT 관리 서비스 시장은 2025년까지 6,100억 달러에 이를 것으로 예상됩니다, 채널 파트너가 수익의 98%를 차지합니다.

주요 결과에 따르면 59%의 MSP가 2025년에 20% 이상의 수익 성장을 예상하고 있으며, 거의 40%는 비슷한 이익 성장을 예상하고 있습니다. 사이버 보안은 주요 성장 동력으로 떠오르며, 응답자의 90%가 2025년에 보안 서비스의 성장을 기대하고 있습니다. 보고서는 SaaS 애플리케이션 백업(53%)AI 기반 백업 및 복구(51%)가 가장 수요가 많은 미래 관리 서비스라고 강조합니다.

연구는 또한 AI 채택이 강력하다는 것을 보여주며, 응답자의 6%만이 생성 AI를 사용하지 않고 있습니다. 또한, 조사에 응답한 MSP의 90%가 전략적 성장 전술에 의해 주로 동기가 부여된 인수합병 기회에 관심을 보이고 있습니다. 2024년 10월부터 11월까지 진행된 이 연구는 여러 지역의 451개 B2B 채널 파트너로부터 피드백을 수집했습니다.

N-able (NYSE: NABL) a publié son deuxième rapport annuel MSP Horizons, révélant des perspectives de croissance significatives pour les fournisseurs de services gérés (MSP) à l'échelle mondiale. La recherche, menée en partenariat avec Canalys, prévoit que le marché des services gérés IT atteindra 610 milliards de dollars d'ici 2025, les partenaires de canal contribuant à 98% des revenus.

Les résultats clés montrent que 59% des MSP s'attendent à une croissance des revenus supérieure à 20% en 2025, avec près de 40% anticipant une croissance similaire des bénéfices. La cybersécurité émerge comme un moteur de croissance principal, 90% des répondants s'attendant à une croissance des services de sécurité en 2025. Le rapport souligne que la sauvegarde des applications SaaS (53%) et la sauvegarde et la récupération alimentées par l'IA (51%) sont les services gérés futurs les plus demandés.

L'étude révèle également une forte adoption de l'IA, seulement 6% des répondants n'utilisant pas d'IA générative. De plus, 90% des MSP interrogés expriment de l'intérêt pour des opportunités de fusions et acquisitions, principalement motivées par des tactiques de croissance stratégique. La recherche, réalisée d'octobre à novembre 2024, a recueilli des retours d'expérience de 451 partenaires de canal B2B dans plusieurs régions.

N-able (NYSE: NABL) hat seinen zweiten jährlichen MSP Horizons Bericht veröffentlicht, der signifikante Wachstumschancen für Managed Service Provider (MSP) weltweit aufzeigt. Die Forschung, die in Zusammenarbeit mit Canalys durchgeführt wurde, prognostiziert, dass der Markt für IT-Managed Services bis 2025 610 Milliarden US-Dollar erreichen wird, wobei die Kanalpartner 98% des Umsatzes beitragen.

Wichtige Ergebnisse zeigen, dass 59% der MSPs mit einem Umsatzwachstum von über 20% im Jahr 2025 rechnen, wobei fast 40% ein ähnliches Gewinnwachstum erwarten. Cybersicherheit erweist sich als primärer Wachstumstreiber, da 90% der Befragten ein Wachstum der Sicherheitsdienste im Jahr 2025 erwarten. Der Bericht hebt hervor, dass SaaS-Anwendungs-Backup (53%) und KI-gestütztes Backup und Wiederherstellung (51%) die gefragtesten zukünftigen Managed Services sind.

Die Studie zeigt auch eine starke Akzeptanz von KI, da nur 6% der Befragten keine generative KI verwenden. Darüber hinaus äußern 90% der befragten MSPs Interesse an M&A-Möglichkeiten, die hauptsächlich durch strategische Wachstumsstrategien motiviert sind. Die Forschung, die von Oktober bis November 2024 durchgeführt wurde, sammelte Feedback von 451 B2B-Kanalpartnern aus verschiedenen Regionen.

Positive
  • 59% of MSPs project 20%+ revenue growth in 2025
  • 40% expect over 20% managed services profit growth
  • 90% anticipate cybersecurity services growth
  • 94% adoption rate of generative AI
  • Strong M&A interest (90%) for strategic growth
Negative
  • Challenges in new customer acquisition
  • Staff upskilling difficulties
  • Security/compliance concerns (40%) in cloud adoption
  • Cost control issues (38%) in cloud implementation

Research highlights key disruptive trends including the buildout of true cyber resilience, as well as compliance, co-managed, and AI

BURLINGTON, Mass.--(BUSINESS WIRE)-- N-able, Inc. (NYSE: NABL), a global software company helping IT services providers deliver security, data protection as-a-service, and unified endpoint management, today announced its second annual MSP Horizons Report in partnership with leading channel analyst firm, Canalys. The report—which summarizes the top findings from research with MSPs across the globe—reveals a sharp projected uptick for managed services growth driven by a number of key factors, including the maturity of cybersecurity services. The increasingly successful “MSP 3.0” model underscores the importance of focusing on long-term opportunities vs. short-term wins to drive both scalability and profitability.

Robin Ody, MSP Analysis Practice Lead, Canalys (now part of Omdia) shared, “The IT managed services market is expected to be worth an estimated US$610 billion by the end of 2025, with channel partners contributing approximately 98% of that revenue. Managed service providers are operating at a time of significant change, both in the demand from customers and the competition from fellow channel partners. This is having a big impact on the managed services business model, affecting the services partners provide and the ways they package these capabilities. The forward-looking partner today is focusing on those specializations that will provide the most value to the customer and help them remain competitive: cybersecurity, cloud, AI, risk management, compliance monitoring, and vertical capability.”

Key Findings Include:

  • Growth outlook overwhelmingly positive for MSPs
    • 59% of MSP respondents expect to grow overall revenue by 20% or more in 2025.
    • Almost 40% of respondents expect more than 20% managed services profit growth in 2025. Key growth factors include a bigger focus on endpoint, powerful cybersecurity and compliance tailwinds, co-managed expansion, and automation levers—including AI.
    • The top challenges to growth include new customer acquisition and upskilling staff.
  • Cybersecurity force factor continues to strengthen
    • Cybersecurity managed services sales growth is expected by 90% of respondents in 2025, up from 80% in the previous year’s report.
    • Security-related services represent the top four most important contributors to managed services revenue over the next three years, with third-party MDR topping the list of new services MSPs are planning to add.
    • The most in demand future managed backup and disaster recovery services are SaaS application backup (53%) and AI-powered backup and recovery (51%).
    • Cyberthreat complexities, compliance requirements, and data breach liability concerns by partners and customers top the list for fueling cybersecurity growth.

“A central theme of this year’s report is cyber resilience and a constant trend remains: cybersecurity is a key revenue driver,” said John Pagliuca, N-able President and CEO. “Conversations with MSPs worldwide make it clear that the line between IT operations and security operations has blurred. The leading MSPs differentiate themselves by addressing security across the entire attack lifecycle: from protection and detection to response and recovery. When it comes to cybersecurity, ‘good enough’ is no longer good enough.”

  • AI adoption is maturing with more attention to governance and risk management
    • Only 6% of respondents are not using any generative AI.
    • 40% have generated data governance rules and designed guidelines for human oversight.
    • The biggest AI use cases are for building workflow automations and automating the sales and ticketing process.
  • M&A is now back on the agenda
    • 90% of those surveyed are interested in M&A, with specific growth tactics (acquiring new skills and/or regions) the main motivator—up from 44% last year.
    • M&A drivers include the determination to improve competitiveness via expansion into new regions, verticals, or other niches.
  • Cloud modernization is in full swing
    • On-premises will always have a place but modern MSPs are cloud-first for software and infrastructure according to the findings.
    • However, concerns remain with security/compliance cited by 40% and cost control by 38%.

“There is all sorts of value in the MSP Horizons Report,” said John Joyce, Owner, CRS Technology Consultants. “I feel that we have a pretty good sense of what’s going on in the industry. But to see things distilled down to numbers and to see the feedback from the sample group reflecting what we’re seeing is a powerful validation. The cybersecurity piece is only going to continue to grow because we don't have a choice. The report clearly highlights that many of us have been able to go on and build a piece of our business out of it, and I don't see that changing. I see it only increasing.”

The MSP Horizons Report was conducted from October 2024 to November 2024. Partners were asked to provide feedback via an online questionnaire distributed by N-able and Canalys via its Candefero website. The survey captured feedback from 451 business-to-business channel partners across EMEA, North America, APAC, and Latin America. The report compiles the results gathered from the online survey and qualitative interviews.

About N-able

N-able fuels IT services providers with powerful software solutions to monitor, manage, and secure their customers’ systems, data, and networks. Built on a scalable platform, we offer secure infrastructure and tools to simplify complex ecosystems, as well as resources to navigate evolving IT needs. We help partners excel at every stage of growth, protect their customers, and expand their offerings with an ever-increasing, flexible portfolio of integrations from leading technology providers. n-able.com

© 2025 N-able Solutions ULC and N-able Technologies Ltd. All rights reserved.

The N-able trademarks, service marks, and logos are the exclusive property of N-able Solutions ULC and N-able Technologies Ltd. All other trademarks are the property of their respective owners.

Category: Company

Kim Cecchini

kim.cecchini@n-able.com

Source: N-able, Inc.

FAQ

What is the projected market size for IT managed services by 2025 according to N-able (NABL)?

According to the report, the IT managed services market is expected to reach US$610 billion by the end of 2025, with channel partners contributing approximately 98% of that revenue.

What percentage of MSPs expect revenue growth above 20% in 2025 for NABL?

59% of MSP respondents expect to grow overall revenue by 20% or more in 2025.

What are the most in-demand future managed backup services according to N-able's 2024 report?

SaaS application backup (53%) and AI-powered backup and recovery (51%) are the most in-demand future managed backup and disaster recovery services.

How many MSPs are currently using generative AI according to N-able's 2024 MSP Horizons Report?

94% of MSPs are using generative AI, with only 6% not utilizing the technology.

What percentage of MSPs expect cybersecurity managed services growth in 2025?

90% of respondents expect cybersecurity managed services sales growth in 2025, up from 80% in the previous year.

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