PLANTING HOPE CO SUB VTG - MYLKF STOCK NEWS

The Planting Hope Company Inc. (TSXV:MYLK, OTCQB:MYLKF) announces a non-brokered private placement of up to C$4,000,000 in unsecured, non-transferable 10% convertible debentures. Each debenture can be converted into units priced at C$0.50, which consist of one subordinate voting share and one non-transferable warrant exercisable at C$0.80. The debentures will mature in 36 months, bearing interest at 10% per annum. The proceeds will support general working capital. Completion of the offering is contingent upon acceptance from the TSX Venture Exchange.

Planting Hope has announced that its Hope and Sesame Sesamemilk is the first plant milk globally to earn the Upcycled Certified mark, recognizing its sustainability. This certification ensures that at least 10% of the product is made from surplus food or food by-products. As awareness of upcycled foods grows, 62% of consumers are willing to pay more for items that help reduce food waste. The sesamemilk is made from nutrient-rich pulp left over after sesame oil extraction, and it boasts various certifications, including Non-GMO, Gluten-Free, and Whole30 Approved. The growing trend points to increased demand for sustainable food products.

Planting Hope has launched its full product assortment featuring over 60 SKUs on Walmart.com, enhancing its reach to millions of U.S. shoppers. The company also offers Mozaics Real Veggie Chips on Amazon.ca with bilingual packaging. Additionally, bulk products are available on Faire.com and PlantingHopeBrands.com. The 'Plant-Based Starter Kit', launched in January 2023 during Veganuary, has become a best-selling item, indicating strong consumer interest in plant-based diets. The expansion into e-commerce and wholesale distribution reflects increasing demand for Planting Hope's nutritious offerings across North America.

The Planting Hope Company (TSXV:MYLK, OTCQB:MYLKF) announced the introduction of RightRice to 4,581 retail locations within a leading US pharmacy, marking a significant expansion into the grocery sector. This initiative increases the company's retail presence by 45% and adds 8,807 Total Distribution Points (TDP), enhancing its overall TDP by 15%. RightRice, a vegetable-based rice alternative, boasts high protein and fiber content with a low glycemic index, appealing to health-conscious consumers. Products are expected to be available by the end of Q1 2023.

Planting Hope Company (TSXV:MYLK, OTCQB:MYLKF) is enhancing its Sales and Marketing teams with the addition of industry veterans and securing new national sales brokerage partnerships to elevate growth in 2023. By building on a foundation of 10,000 retail doors and 60,000 distribution points established in 2022, the company is targeting increased sales velocity and expansion in key channels including Foodservice, Grocery, and Club. Noteworthy new partnerships include BizLink for foodservice, Alliance Sales & Marketing for grocery, and Club Innovate for Costco. An investor webcast is scheduled for January 26, 2023, to discuss these developments.

The Planting Hope Company announced that The GIANT Company will distribute its products in the Mid-Atlantic region. Specifically, Hope and Sesame^® Sesamemilk will be available in 148 stores and RightRice^® Veggie Rice in 142 stores, totaling 1,148 new Total Distribution Points (TDP). This expansion enhances the visibility of Planting Hope's offerings in a key market where consumer demand for plant-based products is growing. The company's focus remains on providing innovative, nutritious, and sustainable food options.

Planting Hope has reached a significant milestone with its products now available in over 10,000 retail locations across the U.S. and Canada, totaling more than 60,000 Total Distribution Points (TDP). In 2022, the company increased its retail locations by 50%, adding 3,274 new stores and achieving a 30% increase in TDP with more than 13,972 new distribution points. CEO Julia Stamberger highlighted ongoing expansions in consumer marketing and foodservice channels to boost sales velocity and brand awareness.

Planting Hope Company has expanded its Mozaics™ Real Veggie Chips distribution significantly. In Q4 2022, over 109 retail doors and 300 total distribution points were added, contributing to a total of 752 doors and 2,806 TDP in 2022. Notable new retailers include Redner's in the Mid-Atlantic and Gristedes in New York. Additionally, these chips are now available in 37 locations across Canada. Mozaics™ are made with real veggies, offering 4g of plant protein per serving and packaged in sustainable NEO Plastics. This growth underscores the company's commitment to nutritious and environmentally friendly products.

Celebrity Chef George Duran recommended Hope and Sesame® Sesamemilk and RightRice® Veggie Rice on the Fox & Friends show during their Thanksgiving segment. Duran highlighted the deliciousness of Hope and Sesame® Sesamemilk as a nutritious dairy substitute in sweet potato casserole, emphasizing its eight times more protein than almond milk and zero cholesterol. RightRice® was presented as an easy holiday side. The show reaches over 1.9 million households, increasing visibility for Planting Hope's products. Consumers can find Sesamemilk in retail locations or online.