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The Arena Group, previously known as Maven (OTCQB: MVEN), announces CEO Ross Levinsohn will present a corporate overview at the 14th Annual LD Micro Main Event Conference in Los Angeles from October 12-14, 2021. Levinsohn is scheduled to speak on October 13 at 9:30 AM PT (12:30 PM ET), with a replay available on the company’s investor relations website. The event will feature approximately 150 companies and include one-on-one management meetings. More details can be accessed via the Arena Group’s website.
TheMaven, Inc. has rebranded as The Arena Group, reflecting its focus on creating scalable media verticals, termed "Arenas." This shift, under CEO Ross Levinsohn, is supported by over $40 million in capital and a 91% year-over-year growth in digital revenue for Q2. The company has expanded its sports vertical with 103 digital sports sites, reaching over 120 million consumers. Its finance vertical is also gaining traction, with TheStreet's subscription revenue up by 36%. Overall, revenue surged by 53.7% to $142.9 million in the past year.
Sports Illustrated has partnered with SharpRank to establish a new standard in sports betting transparency and innovation. This collaboration coincides with SI's inaugural betting-focused print magazine and the launch of SI Sportsbook in Colorado. SharpRank's proprietary ranking algorithm will provide SI bettors with reliable data to validate their betting choices. Maven, which operates SI, emphasizes trust and accountability in its offerings, aiming to enhance the sports betting experience while maintaining its long-standing integrity as a brand.
On July 22, 2021, TRX and Maven announced a strategic partnership to launch the SI Swimsuit x TRX Training Club, providing an exclusive training experience via the TRX Training Club app. This initiative offers unlimited On-Demand and TRX LIVE classes led by Sports Illustrated Swimsuit models, enhancing accessibility to fitness. The partnership aims to celebrate individuality and diversity in fitness, promoting a new content series, 'Are you Looking at My Strength?'. Members will access special workouts and can purchase a unique training bundle to start their fitness journey.
Maven (OTC: MVEN) announced support for Unified ID 2.0, a forthcoming open-source framework aimed at enhancing cookieless media for its digital publishers. This initiative allows publishers to pseudonymize first-party data and enables advertisers to optimize their customer data and measure media investments without relying on third-party cookies. Unified ID 2.0 is endorsed by The Trade Desk and has seen swift adoption within the advertising sector. Maven aims to leverage this advancement to improve consumer experience while maintaining effective ad strategies.
Maven (MVEN) has announced a new editorial partnership between Sports Illustrated and Morning Read, enhancing golf coverage for enthusiasts. This collaboration coincides with the U.S. Open, providing extensive content including news, podcasts, and videos. The partnership aims to reach a wider audience, leveraging Morning Read's established subscriber base. According to Google Analytics, this alliance boosts Maven's sports vertical readership to over 50 million monthly. Both companies anticipate expanded consumer engagement and content offerings, reinforcing their market presence in the growing golf sector.
The July issue of Sports Illustrated highlights the rise of FaZe Clan, showcasing its growth from a gaming collective to a major brand, featuring on its cover notable figures like Kyler Murray and LeBron James Jr. Readers can purchase a limited-edition magazine version on June 12, 2021. The issue also covers significant topics such as Pablo Cruz's legacy in baseball, the NBA's G League Ignite, and the history of the 1952 Topps Mickey Mantle baseball card. Additional articles discuss the challenges in baseball's gig economy and the centenary of a landmark boxing event.
Maven (OTC: MVEN) has acquired The Spun, a rapidly growing digital sports brand, enhancing its sports vertical readership to over 50 million monthly. This acquisition aligns with Maven's strategy to expand its audience and improve profitability, particularly among younger demographics. Concurrently, Maven raised $20 million in equity financing and reduced its Senior Notes' interest rates by 200 basis points. This strategic move comes after significant steps to strengthen Maven's financial position, including raising over $40 million and restructuring debt.
TheMaven, Inc. (OTC: MVEN) has adopted a limited-duration stockholder rights plan to safeguard stockholders' interests. This plan, effective immediately and expiring on May 3, 2022, aims to ensure equitable treatment of all stockholders in case of a takeover attempt. Chairman John A. Fichthorn stated that the plan enhances the board's negotiating power and allows for fair offers. The rights, distributed as a dividend, will activate if ownership exceeds 15%. Details will be provided in a Form 8-K to be filed shortly.
