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Former General Motors Federal Government Sales Leader Ronald Dixon to Lead Mullen’s EV Charge for US Government Fleet Sales

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Mullen Automotive has appointed Ronald Dixon as General Manager of Government Sales, targeting U.S. federal vehicle procurement programs. Dixon, with over 42 years in the automotive sector, will leverage his extensive experience from General Motors to facilitate Mullen's entry into this market. The Biden administration aims to convert the federal fleet of approximately 650,000 vehicles to electric, offering significant growth opportunities for Mullen, which specializes in electric vehicles. The move aligns with Mullen's vision for commercial EV sales success.

Positive
  • Appointment of Ronald Dixon, an expert in government fleet sales, to boost sales opportunities in government sectors.
  • Strategic alignment with federal initiatives to convert government fleets to electric vehicles, creating a considerable market for Mullen.
  • Dixon's experience includes selling over 500,000 units to the U.S. federal government, indicating potential for Mullen's growth.
Negative
  • None.

Dixon, with over 42 years of automotive experience, including 20 years leading GM’s federal government fleet sales team, will oversee Mullen’s commercial vehicle sales opportunities across all vehicle procurement programs of the U.S. federal government

BREA, Calif., Dec. 09, 2022 (GLOBE NEWSWIRE) -- via InvestorWire -- Mullen Automotive, Inc. (NASDAQ: MULN) (“Mullen” or the “Company”), an emerging electric vehicle (“EV”) manufacturer, announces today the hiring of Ronald Dixon as General Manager of Government Sales with a focus on U.S. government vehicle procurement programs.

Dixon brings 42 years of automotive experience, including over 20 years leading General Motors’ Federal Government Fleet Sales Team.  Leading all aspects of bidding, contract approvals and price negotiations, Dixon was responsible for selling over 500,000 units to the U.S. federal government over the course of his career.

“Bringing on a seasoned government sales expert like Ron aligns perfectly with Mullen’s 100% EV product portfolio and the federal government’s desire to significantly increase their fleets with electric vehicles,” said John Schwegman, Chief Commercial Officer of Mullen Automotive.   

The Biden administration issued an executive order in 2021 focused on revitalizing the electric-vehicle (EV) program of the U.S. government, requiring the replacement of the government’s entire fleet of about 650,000 vehicles with American-made EVs. Currently today, approximately 1% of the federal fleet consists of EV vehicles.  Dixon’s focus will be centered on establishing Mullen’s EV lineup within the overall federal fleet procurement process.  Mullen’s lineup includes Commercial Class 1-3 EVs and Bollinger Motors, which features both the B1 and B2 electric SUV trucks and Class 4-6 commercial offerings. 

“This was a strategic move on our part to bring Ron in and open the door to government fleet sales opportunities,” said David Michery, CEO and chairman of Mullen Automotive.  “His experience is a perfect match for us and our vision for commercial EV sales success.”

About Mullen
Mullen Automotive (NASDAQ: MULN) is a Southern California-based automotive company building the next generation of electric vehicles (EVs) that will be manufactured in its two United States-based assembly plants. Mullen's EV development portfolio includes the Mullen FIVE EV Crossover, Mullen Commercial Class 1-3 EVs and Bollinger Motors, which features both the B1 and B2 electric SUV trucks and Class 4-6 commercial offerings. The Mullen FIVE, the Company's first electric crossover, is slated for delivery in 2025 and features an award-winning design and its patented PERSONA technology that utilizes facial recognition to personalize the driving experience for every individual. On Sept. 7, 2022, Bollinger Motors became a majority-owned EV truck company of Mullen Automotive and on Dec. 1, 2022, Mullen closed on the acquisition of all Electric Last Mile Solutions' (“ELMS”) assets including all IP and a 650,000 square foot plant in Mishawaka, Indiana.

To learn more about the company, visit www.MullenUSA.com.

Forward-Looking Statements
Certain statements in this press release that are not historical facts are forward-looking statements within the meaning of Section 27A of the Securities Exchange Act of 1934, as amended. Any statements contained in this press release that are not statements of historical fact may be deemed forward-looking statements. Words such as "continue," "will," "may," "could," "should," "expect," "expected," "plans," "intend," "anticipate," "believe," "estimate," "predict," "potential" and similar expressions are intended to identify such forward-looking statements. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements, many of which are generally outside the control of Mullen and are difficult to predict. Examples of such risks and uncertainties include but are not limited to: (i) whether the appointment of Ronald Dixon will be beneficial to the Company; (ii) whether the Company will deliver its vehicles within the slated timelines; (iii) Mullen’s ability (or inability) to obtain additional financing in sufficient amounts or on acceptable terms when needed; (iv) Mullen's ability to maintain existing, and secure additional, contracts with manufacturers, parts and other service providers relating to its business; (v) Mullen’s ability to successfully expand in existing markets and enter new markets; (vi) Mullen’s ability to successfully manage and integrate any acquisitions of businesses, solutions or technologies; (vii) unanticipated operating costs, transaction costs and actual or contingent liabilities; (viii) the ability to attract and retain qualified employees and key personnel; (ix) adverse effects of increased competition on Mullen’s business; (x) changes in government licensing and regulation that may adversely affect Mullen’s business; (xi) the risk that changes in consumer behavior could adversely affect Mullen’s business; (xii) Mullen’s ability to protect its intellectual property; and (xiii) local, industry and general business and economic conditions. Additional factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements can be found in the most recent annual report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K filed by Mullen with the Securities and Exchange Commission. Mullen anticipates that subsequent events and developments may cause its plans, intentions and expectations to change. Mullen assumes no obligation, and it specifically disclaims any intention or obligation, to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by law. Forward-looking statements speak only as of the date they are made and should not be relied upon as representing Mullen’s plans and expectations as of any subsequent date.

Contact:
Mullen Automotive, Inc.
+1 (714) 613-1900
www.MullenUSA.com

Corporate Communications:
InvestorBrandNetwork (IBN)
Los Angeles, California
www.InvestorBrandNetwork.com
310.299.1717 Office
Editor@InvestorBrandNetwork.com


FAQ

Who is Ronald Dixon in Mullen Automotive?

Ronald Dixon is the newly appointed General Manager of Government Sales, bringing over 42 years of automotive experience.

What is Mullen Automotive's focus with government vehicle sales?

Mullen Automotive focuses on U.S. federal government vehicle procurement programs for electric vehicles.

What is the significance of the Biden administration's electric vehicle initiative for Mullen?

The initiative requires replacing the federal fleet with American-made EVs, which presents a significant market opportunity for Mullen.

What electric vehicle models does Mullen Automotive offer?

Mullen's lineup includes Commercial Class 1-3 EVs and Bollinger Motors' B1 and B2 electric SUV trucks.

When is the Mullen FIVE EV expected to be delivered?

The Mullen FIVE electric crossover is slated for delivery in 2025.

Mullen Automotive, Inc.

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