Match Group & Uber Team Up with 'It's On Us' to Empower College Students to Date Safely
Match Group, Uber, and 'It's On Us' have joined forces to promote safe dating practices among college students. They've created a comprehensive guide offering expert safety tips for online interactions, in-person meetings, and ride-sharing. The initiative aims to reach millions of students across 2,000+ colleges and universities nationwide.
The guide highlights app-specific safety features like Verification and Reporting on Tinder and Hinge, as well as Uber's Check Your Ride feature. Students can access these guides through local 'It's On Us' chapters, campus ambassadors, or online. This collaboration builds on previous efforts, including Tinder's 2020 partnership with 'It's On Us' for sexual assault prevention training on college campuses.
Match Group, Uber e 'It's On Us' hanno unito le forze per promuovere pratiche di incontri sicure tra gli studenti universitari. Hanno creato una guida completa che offre consigli di sicurezza esperti per interazioni online, incontri di persona e condivisione di passaggi. L'iniziativa mira a raggiungere milioni di studenti in oltre 2.000 college e università in tutto il paese.
La guida evidenzia le caratteristiche di sicurezza specifiche delle app come la Verifica e il Reporting su Tinder e Hinge, così come la funzione Check Your Ride di Uber. Gli studenti possono accedere a queste guide attraverso i capitoli locali di 'It's On Us', ambasciatori del campus o online. Questa collaborazione si basa su sforzi precedenti, inclusa la partnership di Tinder nel 2020 con 'It's On Us' per la formazione sulla prevenzione degli aggressi sessuali nei campus universitari.
Match Group, Uber y 'It's On Us' se han unido para promover prácticas de citas seguras entre los estudiantes universitarios. Han creado una guía completa que ofrece consejos de seguridad de expertos para interacciones en línea, reuniones en persona y uso compartido de viajes. La iniciativa tiene como objetivo alcanzar millones de estudiantes en más de 2,000 colegios y universidades en todo el país.
La guía destaca las características de seguridad específicas de las aplicaciones, como Verificación e Informe en Tinder y Hinge, así como la función Check Your Ride de Uber. Los estudiantes pueden acceder a estas guías a través de los capítulos locales de 'It's On Us', embajadores del campus o en línea. Esta colaboración se basa en esfuerzos anteriores, incluida la asociación de Tinder en 2020 con 'It's On Us' para la capacitación en prevención de agresiones sexuales en los campus universitarios.
매치 그룹, 우버와 'It's On Us'가 대학생들을 위한 안전한 데이트 관행을 촉진하기 위해 힘을 모았습니다. 그들은 온라인 상호작용, 대면 모임 및 승차 공유를 위한 전문가 안전 팁을 제공하는 포괄적인 가이드를 만들었습니다. 이 이니셔티브는 20,000개 이상의 대학과 대학교에서 수백만 명의 학생들에게 다가가는 것을 목표로 하고 있습니다.
이 가이드는 틴더와 힌지에서의 인증 및 신고와 우버의 체크 유어 라이드 기능과 같은 앱별 안전 기능을 강조합니다. 학생들은 지역 'It's On Us' 지부, 캠퍼스 홍보대사 또는 온라인을 통해 이 가이드에 접근할 수 있습니다. 이 협업은 대학 캠퍼스에서 성폭행 예방 교육을 위한 'It's On Us'와의 틴더의 2020년 파트너십을 포함한 이전 노력의 기반을 다집니다.
Match Group, Uber et 'It's On Us' se sont associés pour promouvoir des pratiques de rencontres sécurisées auprès des étudiants universitaires. Ils ont créé un guide complet offrant des conseils de sécurité d'experts pour les interactions en ligne, les rencontres en personne et le covoiturage. L'initiative vise à atteindre des millions d'étudiants dans plus de 2 000 collèges et universités à travers le pays.
Le guide met en avant des fonctionnalités de sécurité spécifiques aux applications comme la Vérification et le Signalement sur Tinder et Hinge, ainsi que la fonction Check Your Ride d'Uber. Les étudiants peuvent accéder à ces guides via les chapitres locaux de 'It's On Us', des ambassadeurs sur le campus ou en ligne. Cette collaboration s'appuie sur des efforts antérieurs, y compris le partenariat de Tinder en 2020 avec 'It's On Us' pour la formation à la prévention des agressions sexuelles sur les campus universitaires.
Match Group, Uber und 'It's On Us' haben sich zusammengeschlossen, um sichere Dating-Praktiken unter Studierenden zu fördern. Sie haben einen umfassenden Leitfaden erstellt, der Expertentipps zur Sicherheit für Online-Interaktionen, persönliche Treffen und Mitfahrgelegenheiten bietet. Die Initiative zielt darauf ab, Millionen von Studierenden an über 2.000 Hochschulen und Universitäten im ganzen Land zu erreichen.
Der Leitfaden hebt app-spezifische Sicherheitsfunktionen hervor, wie Verifizierung und Meldung bei Tinder und Hinge, sowie die Funktion Check Your Ride von Uber. Studierende können auf diese Leitfäden über lokale 'It's On Us'-Kapitel, Campus-Botschafter oder online zugreifen. Diese Zusammenarbeit baut auf früheren Bemühungen auf, einschließlich der Partnerschaft von Tinder im Jahr 2020 mit 'It's On Us' zur Prävention von sexualisierter Gewalt an Hochschulen.
- Potential for increased user engagement and safety awareness on Match Group's dating apps
- Enhanced brand reputation through partnership with a prominent nonprofit and major rideshare company
- Expanded reach to millions of college students across 2,000+ institutions
- None.
New Guide Offers Expert Safety Tips for Chatting with Matches, Meeting IRL, or Catching a Ride
Together, they've created a new guide in consultation with campus safety experts that highlights ways to date smarter and safer on- and off-campus. The guide also highlights ways to leverage app-specific tools like Verification and Reporting on Tinder and Hinge, and how to Check Your Ride before getting into an Uber.
"College is a time for new experiences and connections, and dating apps often play a big role in that journey," said Tasha Menaker, Senior Director of Social Impact at Match Group. "At Match Group, our priority is making sure that these connections are not only exciting but also safe for everyone involved. We're proud to partner with Uber and It's On Us to provide students with the knowledge they need to date confidently and securely."
The goal is to arm students with the knowledge and tools they need to stay safe and have the most positive dating experiences possible — whether they're chatting with matches, meeting in person, or catching a ride. New and returning students can snag these guides from a local 'It's On Us' chapter, through a campus ambassador, or online. Additional materials will be distributed throughout the school year.
"At It's On Us, our priority is to ensure that all students are able to pursue an education that is free from sexual violence," said Tracey Vitchers, Executive Director of It's On Us. "For many young students, college is the first time they will use dating apps or rideshare to connect with potential romantic partners. It's critical that students are provided with the knowledge and resources that will help them safely and respectfully navigate their dating experiences from online, to in real life."
"At Uber, safety is at the core of everything that we do, which is why we've developed in-app safety features like Share My Trip, Safety Preferences and Pin Verification, to give riders additional peace of mind when they are on a trip," said Emilie Boman, Director of Safety Public Policy at Uber. "Understanding that students have places to go, and people to meet, we've partnered with Match Group and It's On Us, to provide them with essential tips and information, empowering them to feel secure wherever they travel."
This partnership is the latest in a series of initiatives aimed at reaching college students. In 2020, Tinder partnered with 'It's On Us' to launch the first-ever national tour providing sexual assault prevention training for college students, by college students. Tinder also recently rolled out Share My Date, a feature that allows users to share their date plans—including location, date, time, and a photo of their match—directly with friends and loved ones from within the app up to 30 days in advance. Match Group, Uber, and 'It's On Us' remain committed to helping campuses foster a culture of safety and respect in every interaction, both online and off.
About Match Group
Match Group (NASDAQ: MTCH), through its portfolio companies, is a leading provider of digital technologies designed to help people make meaningful connections. Our global portfolio of brands includes Tinder®, Hinge®, Match®, Meetic®, OkCupid®, Pairs™, PlentyOfFish®, Azar®, BLK®, and more, each built to increase our users' likelihood of connecting with others. Through our trusted brands, we provide tailored services to meet the varying preferences of our users. Our services are available in over 40 languages to our users all over the world.
About Uber
Uber's mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 42 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
About It's On Us
It's On Us is building the movement to combat campus sexual assault by engaging all students, including young men, through grassroots organizing, prevention education programs, and large-scale culture change campaigns. Founded as an initiative of the Obama-Biden White House, It's On Us has grown into the nation's largest student organizing program dedicated to college sexual assault prevention, activating students on hundreds of campuses through awareness and education programs. It's On Us is committed to shifting the culture around campus sexual assault through partnerships with media and brands that engage with millions of college students every day. It's On Us is an initiative of Civic Nation, a 501(c)(3) nonprofit. Learn more here.
Safe Dating Tips From Dating Apps to Meeting In Person
Be So For Real: Use real, recent photos. Be honest in your profile about what you're looking for and who you are. No one wants to hang with a catfish unless it's at a lake. On dating apps, users can get photo verified to help show other users that they are who they claim to be.
Slide into DMs right: Got a match? Cool, but don't be cringe. A cheesy line is fine to break the ice, but keep it chill and respectful. Show your personality.
For your eyes only 👀: If your DMs get spicy, keep it private. Sharing someone's intimate photos with friends or in group chats is a no-go.
Don't assume the worst 🔮: If your match goes silent, don't panic. They might be busy. Give them space before deciding you've been ghosted.
From app to IRL: Before meeting up, make sure you verify your account and we encourage you to match with others who have a verified account. Video chat, phone call, or check their social media to see if the vibe matches. If something feels off at any point, cancel the date.
Plan your ride: Before leaving home, know how you plan to get to and from your date. When using rideshare options, make sure you check your ride details like license plate, car make, and driver photo before getting in the car.
Coffee, Drinks or Dinner?: Finding a place on campus for a first date can be tough. Your match wants to avoid popular spots to prevent run-ins with friends, but you don't feel comfortable heading over to their place. Respect each other's boundaries by picking a venue you both feel good about.
Need a getaway driver?: If you feel unsafe or simply don't hit it off with your match, it's okay to leave. You can ask a friend to call you a ride. When taking an app-based ride, be sure to check your ride before getting in the car and share your trip details with friends.
Say nope to jerks and report 'em: If someone doesn't pass the vibe check and makes you uncomfortable or unsafe, report them back to the app.
Take the next step: If your date went well and you're ready to take it to the next level, talk it out first. Know what you both want, and remember, you can change your mind anytime.
Ready to delete the app?: Before you do, make sure your match is on the same page about committing. If they're not, it's cool.
View original content to download multimedia:https://www.prnewswire.com/news-releases/match-group--uber-team-up-with-its-on-us-to-empower-college-students-to-date-safely-302248579.html
SOURCE Match Group
FAQ
What is the purpose of Match Group's partnership with Uber and 'It's On Us'?
How will Match Group (MTCH) distribute the safety guide to college students?
What specific safety features does the guide highlight for Match Group's (MTCH) dating apps?
How many colleges and universities will be reached through this Match Group (MTCH) initiative?
