Match and Jay Shetty Launch New Partnership To Help You Date Differently

Rhea-AI Summary

Match has announced a partnership with Jay Shetty, a global bestselling author and podcast host, to serve as its Relationship Advisor. The collaboration aims to address dating challenges by integrating Shetty's relationship guidance into the app. Key features include the Date Differently Challenge and the Core Values feature, which helps users focus on meaningful aspects like family and faith. This partnership follows findings from Match's 13th Annual Singles in America Study, which revealed that 20% of active daters feel that no one is right for them. The objective is to shift the dating mindset, encouraging openness and vulnerability.

Positive

• Partnership with Jay Shetty could boost user engagement and attract new subscribers.
• Introduction of new features like Core Values and Date Differently Challenge may improve user satisfaction.
• Focus on authentic dating experiences aligns with current user preferences and market trends.
• Jay Shetty's influence and reputation could enhance Match's brand credibility.

Negative

• No specific financial metrics or projections were disclosed in the announcement.
• The impact of these new features on revenue and user growth remains uncertain.
• Potential risks include the added cost of partnership and development of new features.

Jay Shetty is now Match's Relationship Advisor, offering relationship guidance alongside new in-app features designed to tackle dating challenges

DALLAS, June 4, 2024 /PRNewswire/ -- Today, dating leader Match announced that Jay Shetty, a global bestselling author, award-winning podcast host of On Purpose, and purpose-driven entrepreneur, has joined as Match's Relationship Advisor. In an era where disillusionment in dating is on the rise, Jay and Match have joined forces to help shift the current dating mindset. Together, they have built new product features and content designed with values at the forefront - encouraging people to be more open, confident, curious, honest, and vulnerable.

According to Match's 13th Annual Singles in America Study, 20% of singles who are actively dating feel that no one is right for them. Match and Jay are tackling this challenge by reimagining the dating journey from the profile all the way to the first date.

"We're asking daters to focus on what truly matters to them - without falling into the habit of dismissing potential matches," said Shetty. "For some time, I've envisioned a platform where individuals could put dating and relationship guidance into practice. We've created a space on Match where people can authentically focus on themselves and adopt a fresh approach to dating."

Match has integrated Jay's expertise across various product touchpoints, where he will offer guidance on first dates, love, and relationships. With the Date Differently Challenge, members can hone in on their biggest dating obstacle and find the key to overcoming it. Additionally, the launch of the new Core Values feature will help Match members lead with what matters most, ranging from family and faith to compassion and gratitude.

"How we meet, date and form relationships continues to evolve - in partnership with Jay, we hope to address some of the pain points daters have been experiencing, and build for the future," said Dushyant Saraph, GM at Match. "We're so excited to bring Jay's insights and wisdom to our community of intentional daters. He has a unique ability to connect and guide people through various life stages, and our partnership will help more people find "the one."

Match's Tools to Help Daters Change Their Mindset

• Core Values: Match and Jay have identified 21 of the most meaningful core values, including Adventure, Ambition, Friendship, Humor, Learning, and Optimism. Members can now add their top three core values to their profiles, leading to better matches with like-minded people from the start.
  
  
• Jay's Content Hub for Deeper Connection: A dedicated, in-app resource with Jay's tips and wisdom on love, connection, and how to date more intentionally. 
  
  
• First Date Ideas Inspired by Jay: Once members start a conversation with a potential partner, they will be prompted with active first date tips and ideas for more meaningful interactions. 
  
  
• New Topics Curated by Jay: Profile prompts to get members sharing more than just their favorite movie or TV show (e.g. "A dealbreaker I used to have but now I'm more open to…"). 

These new, high-touch features enable daters to discover better matches and go on dates that feel more authentic. Coupled with 72 hours––the feature that gives date-ready members an opportunity to meet other serious singles in real life sooner––Match continues to breathe new life into dating, encouraging singles to challenge the status quo.

To date differently with the help of Jay Shetty, download the Match app in the App Store and Google Play.

About Match
Match, the dating app, is available for download on iTunes and Google Play. Members can experience Match in eight languages and available in 25 countries across five continents. Founded in 1995, Match is the #1 destination for single adults looking for love. Match is an operating business of Match Group (Nasdaq: MTCH) and is headquartered in Dallas, Texas.

About Jay Shetty
Jay Shetty, a global bestselling author, award-winning podcast host of On Purpose, and purpose-driven entrepreneur, has made an indelible impact on hearts and minds worldwide. Born in London, he embarked on a transformative journey as a Hindu monk before merging ancient wisdom with the digital world. His podcast, "On Purpose with Jay Shetty", tops the charts as the world's leading Health and Wellness podcast with over 35 million monthly downloads and features influential guests such as President Joe Biden, Oprah, Selena Gomez, Michelle Obama, Kim Kardashian, Tom Holland, and Kobe Bryant. Jay's books, "Think Like A Monk" and "8 Rules of Love," offer profound insights and have topped bestseller lists. To bring these enlightening teachings from "8 Rules of Love" to life, Jay embarked on his first-ever worldwide tour, "Jay Shetty: Love Rules." Jay's pandemic initiatives and charitable work have made a significant impact, which led to him being awarded Philanthropist of the Year by Pencils of Promise in 2020. Continuing his mission to empower and inspire, Jay co-founded House of 1212—a purpose-driven talent agency representing the world's most influential creators, thought leaders, and innovators. Jay has been featured in publications such as Vogue, The New York Times, Harper's Bazaar, Vanity Fair, Men's Health, and The Wall Street Journal. Additionally, he has made appearances on The Late Show with Stephen Colbert, TODAY Show, Good Morning America, The Drew Barrymore Show, and Nightline. He resides in Los Angeles with his wife, Radhi Devlukia-Shetty, as they continue on their shared mission of spreading love, purpose, and positive transformation globally.

View original content to download multimedia:https://www.prnewswire.com/news-releases/match-and-jay-shetty-launch-new-partnership-to-help-you-date-differently-302162593.html

SOURCE Match.com

FAQ

What is the new partnership between Match and Jay Shetty?

Match has partnered with Jay Shetty to serve as its Relationship Advisor, integrating his guidance into the app.

When was the Match and Jay Shetty partnership announced?

The partnership was announced on June 4, 2024.

What are the new features introduced by Match in collaboration with Jay Shetty?

New features include the Date Differently Challenge, Core Values, Jay's Content Hub, First Date Ideas, and new profile topics.

What is the Core Values feature in the Match app?

The Core Values feature allows users to add their top three core values to their profiles for better matches.

What is the Date Differently Challenge in Match?

The Date Differently Challenge helps users identify and overcome their biggest dating obstacles.

Why did Match partner with Jay Shetty?

Match partnered with Jay Shetty to address dating challenges and shift the dating mindset towards openness and authenticity.

How might the Match and Jay Shetty partnership affect MTCH stock?

The partnership could potentially increase user engagement and attract new subscribers, which may positively impact MTCH stock.