Hinge Takes Video Dates to a New Level with the Launch of Video Prompts

Rhea-AI Summary

Hinge, the dating app designed to be deleted, introduces Video Prompts, a novel video chat feature to enhance virtual dating experiences. A recent survey indicated that 65% of users intend to continue virtual dating post-pandemic. The launch addresses user concerns about the awkwardness of video dates, with 58% of participants citing this as a barrier. Video Prompts offer themed conversation starters to facilitate engaging discussions. With 69% of users finding in-person date planning challenging, this innovation aims to help users assess compatibility before meeting in person.

Positive

• 65% of users plan to continue virtual dating after the pandemic.
• Video Prompts help reduce awkwardness in video dates.
• 69% of users find planning in-person dates challenging, making virtual options appealing.

Negative

• 58% of users still feel video dates may be awkward despite the new feature.

NEW YORK, April 12, 2021 /PRNewswire/ -- Today, Hinge, the dating app designed to be deleted, is doubling down on virtual dating with the launch of Video Prompts — a first-of-its-kind video chat experience that will help daters easily kick-start conversations with their matches. This launch comes as a recent Hinge survey revealed that a majority (65%) of users who have been on a video date plan to continue using virtual dates post-pandemic as a low-pressure first step to gauge compatibility before meeting in-person.

As the world starts to slowly open up with the rise in vaccine availability, consumers are adapting to a new hybrid in-person and virtual way of life, including everything from fitness to work, and dating is no different. Video dates are the new "Virtual Vibe Check" - a simpler, more relaxed way for singles to get to know each other and determine if they want to meet IRL.

Since the pandemic first began, video dates have become an easy way for singles to continue connecting with each other safely; however, the top reason why a majority (58%) of people still don't go on virtual dates is because they think it will feel too awkward. Two out of three users believe that icebreakers would help ease any awkwardness while on a video date, so Hinge launched Video Prompts to support its community in going on fun and meaningful virtual dates.

Video Prompts will show conversation starters on screen that encourage daters to share their interests and personalities. Users select from one of eight unique conversation themes, and once a theme is picked, the collection includes five Prompts for users to ask each other. From warming up the conversation with basic "getting to know you" questions to interactive Prompts that take users on a mini scavenger hunt at home, Video Prompts are designed to bring users closer together by discussing topics they might not have talked about on their own.

Hinge's recent study also found how much users appreciate the benefits and simplicity of coordinating video dates - allowing them to get a "Virtual Vibe Check" before spending the added time, money and effort that comes along with an in-person date. A majority (69%) of Hinge users said the biggest obstacle with planning an in-person date is finding time on both their and their date's schedule, and nearly half reported spending double the amount of time getting ready for an in-person date compared to a video date. Video dates allow for singles to easily see if there's chemistry before meeting, so they don't waste their time or resources on the wrong person.

How it works:

• Once you are on a video call in the Hinge app, both people will see the option to open Video Prompts in the corner of their screen.
• One person will open Video Prompts and select one of the eight different Prompt themes. After a Prompts theme is selected, both daters view the same Prompt card.
• After both people answer a Prompt, you swipe the screen to the next card and both people will see it.

"Hinge was the first dating app to introduce Prompts to profiles, and we're excited to bring this innovation to virtual dates," said Tim MacGougan, Chief Product Officer at Hinge. "Video Prompts helps you spark a good conversation during a video date and ultimately decide if you want to meet in person."

"Video dates are here to stay. They're an easy yet valuable 'virtual vibe check' that allow Hinge users to see if they have chemistry with someone before meeting up in person," said Logan Ury, Director of Relationship Science. "You can skip the long commute and expensive cocktails, while getting a sense of your match's sense of humor, values, and personality."

About Hinge
Hinge is the dating app that's designed to be deleted. We're for people who want to get off the app and out on great dates. And it's resonating. For two years running, Hinge has been the fastest-growing dating app in the US, UK, CA, and AU. Hinge was acquired by Match Group (NASDAQ:MTCH) in 2018.

CONTACT: hinge@derris.com

 

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SOURCE Hinge

FAQ

What is Hinge's new feature for video dates?

Hinge has launched Video Prompts, which provide themed conversation starters during video chats to enhance engagement.

What percentage of Hinge users plan to continue virtual dating post-pandemic?

According to a recent survey, 65% of Hinge users plan to continue virtual dating even after the pandemic.

Why do some users avoid video dates on Hinge?

58% of users believe video dates feel too awkward, which the Video Prompts feature aims to alleviate.

How do Video Prompts work on Hinge?

During a video call, users can select from multiple conversation themes and answer prompts together, facilitating interaction.

What is the main benefit of video dates, according to Hinge's survey?

69% of users indicated that video dates help them assess chemistry before committing to an in-person meeting.