CHISPA AND VOTO LATINO UNITE TO EMPOWER GEN Z LATINO VOTERS FOR THE 2024 PRESIDENTIAL ELECTION
Match Group's Chispa, the leading dating app for Latine singles in the U.S., is partnering with Voto Latino for the third time to empower Gen Z Latino voters for the 2024 presidential election. The collaboration aims to boost voter registration and participation through a co-branded election hub, in-app mobilization, and a new sticker collection highlighting key issues.
With 36.2 million U.S. Latinos eligible to vote this year, a 12% increase since the last election, Latinos are projected to make up 14.7% of all eligible voters in November. A recent survey by Chispa revealed that only half of the respondents voted in the 2020 Presidential Election, with top concerns being cost of living, immigration reform, and wage equality. The partnership will launch several initiatives, including a co-branded election hub and an 'Amor x Democracy' sticker collection, to engage and inform Latino voters.
Chispa di Match Group, l'app di incontri leader per i single Latine negli Stati Uniti, si sta unendo per la terza volta a Voto Latino per dare potere agli elettori latini della Gen Z per le elezioni presidenziali del 2024. La collaborazione mira a incrementare la registrazione e la partecipazione al voto attraverso un hub elettorale co-branded, mobilitazione all'interno dell'app e una nuova collezione di adesivi che evidenzia questioni chiave.
Con 36,2 milioni di latini negli Stati Uniti idonei a votare quest'anno, un aumento del 12% rispetto alle ultime elezioni, si prevede che i latini costituiranno il 14,7% di tutti gli elettori idonei a novembre. Un recente sondaggio condotto da Chispa ha rivelato che solo la metà dei rispondenti ha votato alle elezioni presidenziali del 2020, con le principali preoccupazioni che riguardano il costo della vita, la riforma dell'immigrazione e l'uguaglianza salariale. La partnership lancerà diverse iniziative, tra cui un hub elettorale co-branded e una collezione di adesivi 'Amor x Democracy', per coinvolgere e informare gli elettori latini.
Chispa de Match Group, la principal aplicación de citas para solteros latinos en los EE. UU., se asocia por tercera vez con Voto Latino para empoderar a los votantes latinos de la Gen Z en las elecciones presidenciales de 2024. La colaboración tiene como objetivo aumentar el registro y la participación de votantes a través de un centro electoral co-branding, movilización dentro de la aplicación y una nueva colección de stickers que destacan temas clave.
Con 36.2 millones de latinos en EE. UU. elegibles para votar este año, un aumento del 12% desde las últimas elecciones, se prevé que los latinos representen el 14.7% de todos los votantes elegibles en noviembre. Una encuesta reciente realizada por Chispa reveló que solo la mitad de los encuestados votó en las elecciones presidenciales de 2020, siendo las principales preocupaciones el costo de la vida, la reforma migratoria y la igualdad salarial. La asociación lanzará varias iniciativas, incluido un centro electoral co-branding y una colección de stickers 'Amor x Democracy', para involucrar e informar a los votantes latinos.
매치 그룹의 Chispa는 미국 내 라틴계 싱글을 위한 최고의 데이팅 앱으로서, Voto Latino와 세 번째로 협력하여 Gen Z 라틴계 유권자들을 2024년 대통령 선거를 위해 지원하고 있습니다. 이 협력은 공동 브랜드의 선거 허브, 앱 내 동원 및 주요 이슈를 강조하는 새로운 스티커 컬렉션을 통해 유권자 등록과 참여를 촉진하는 것을 목표로 하고 있습니다.
올해 36.2 백만명의 미국 내 라틴계 유권자가 투표할 수 있으며, 이는 지난 선거 대비 12% 증가한 수치입니다. 라틴계는 11월에는 모든 유권자의 14.7%를 차지할 것으로 예상됩니다. Chispa의 최근 설문조사 결과에 따르면, 응답자의 절반만이 2020년 대통령 선거에서 투표했으며, 주요 관심사는 생활비, 이민 개혁 및 임금 평등입니다. 이 파트너십은 공동 브랜드의 선거 허브와 'Amor x Democracy' 스티커 컬렉션을 포함한 여러 가지 이니셔티브를 시작하여 라틴계 유권자들을 참여시키고 정보를 제공합니다.
Chispa de Match Group, la principale application de rencontre pour les célibataires latins aux États-Unis, s'associe pour la troisième fois à Voto Latino pour renforcer l'autonomisation des électeurs latins de la Génération Z pour l'élection présidentielle de 2024. Cette collaboration vise à augmenter l'inscription électorale et la participation grâce à un hub électoral co-brandé, une mobilisation dans l'application et une nouvelle collection d'autocollants mettant en avant des enjeux clés.
Avec 36,2 millions de latinos aux États-Unis éligibles à voter cette année, une augmentation de 12 % depuis la dernière élection, on prévoit que les latinos représenteront 14,7 % de tous les électeurs éligibles en novembre. Une enquête récente réalisée par Chispa a révélé que seulement la moitié des répondants avaient voté lors de l'élection présidentielle de 2020, les principales préoccupations étant le coût de la vie, la réforme de l'immigration et l'égalité des salaires. Le partenariat lancera plusieurs initiatives, y compris un hub électoral co-brandé et une collection d'autocollants 'Amor x Democracy', pour engager et informer les électeurs latins.
Chispa von Match Group, die führende Dating-App für latine Singles in den USA, geht eine dritte Partnerschaft mit Voto Latino ein, um die latine Wähler der Gen Z für die Präsidentschaftswahl 2024 zu stärken. Die Kooperation zielt darauf ab, die Wählerregistrierung und -teilnahme durch ein gemeinsames Wahlzentrum, Mobilisierung in der App und eine neue Sticker-Kollektion, die wichtige Themen hervorhebt, zu fördern.
In diesem Jahr sind 36,2 Millionen latinos in den USA wahlberechtigt, was einen Anstieg von 12 % seit der letzten Wahl darstellt. Es wird geschätzt, dass Latinos im November 14,7 % aller wahlberechtigten Wähler ausmachen werden. Eine aktuelle Umfrage von Chispa hat gezeigt, dass nur die Hälfte der Befragten bei den Präsidentschaftswahlen 2020 gewählt hat, wobei die wichtigsten Anliegen die Lebenshaltungskosten, die Einwanderungsreform und die Lohnungleichheit sind. Die Partnerschaft wird mehrere Initiativen starten, darunter ein gemeinsames Wahlzentrum und eine Sticker-Kollektion 'Amor x Democracy', um die latine Wähler zu engagieren und zu informieren.
- Partnership with Voto Latino to boost Latino voter registration and participation
- Launch of co-branded election hub and 'Amor x Democracy' sticker collection to engage users
- Chispa's contribution to Voto Latino's voter registration and engagement efforts
- None.
Third Partnership Seeks to Engage Latino Voters Before National Voter Registration Day
With 36.2 million
A recent survey conducted by Chispa highlights the urgent need for increased Latino voter registration and participation:
- Voting Patterns: Half of the respondents voted in the 2020 Presidential Election, but only
33% participated in the 2022 Midterms. Almost54% plan to vote in 2024, while25% are still undecided. - Top Issues: The main concerns among Latino survey participants are Cost of Living (
73% ), Immigration Reform (43% ), Wage Equality and Job Availability (41% ), Healthcare Access (36% ), and Gun Violence Prevention (23% ). - Community Impact: Nearly
75% believe the Latino vote will influence the 2024 election. However,52% cite a lack of faith in the impact of their vote as a key reason for not voting. - Representation Concerns: Only
20% feel well-represented politically, while30% feel their interests are not represented at all. For38% of respondents, cultural identity is a major factor in their voting decisions.
"Voto Latino is honored to work with Chispa to mobilize and register Latinos to vote in the upcoming elections. Over 36 million Latinos are eligible to vote in November and we are doubling-down on our efforts to inform them about the relevant issues for our community and to register them to vote," said Voto Latino Co-Founder and President Maria Teresa Kumar. "Voto Latino is conducting a robust electoral digital campaign, meeting young Latinos where they are. Chispa is the leading dating app among our community and Voto Latino is proud to work with its extraordinary team to make sure Latinos raise their voices and once again show their power."
Chispa and Voto Latino are expanding their partnership with several key initiatives for the upcoming election. Building on the success of their previous collaborations, they will launch a co-branded election hub on September 1. This hub will offer users the ability to register to vote, access information on early voting, mail-in voting, and candidate details.
Chispa will actively drive its users to this hub to boost voter registration and participation. Additionally, Chispa is supporting Voto Latino with a contribution towards their voter registration and engagement efforts.
A new feature this year is the "Amor x Democracy" sticker collection. This set will enable users to showcase the issues that matter most to them and connect with others who share similar concerns. Available by September 1, 2024, the collection includes stickers representing different voter types and key issues such as cost of living, immigration reform, wage equality, healthcare, and gun control.
"At Chispa, we're dedicated to empowering our users to make a community impact," said Julia Estacolchic, Senior Director of Brand Marketing at Chispa. "Partnering with Voto Latino boosts voter registration and engagement while connecting users through shared values. Together, we aim to inspire a significant turnout in the 2024 election."
For more information, visit: https://votolatinofoundation.org/election-center-chispa/
About Chispa
Chispa is the largest dating app made for US Latinos, with 10 million downloads and the goal of helping Latinos create new connections with singles from similar backgrounds, cultures, and communities. Chispa is a Match Affinity dating app created in 2017 by Match Group (NASDAQ: MTCH), a leading provider of dating products designed to increase users' likelihood of finding a meaningful connection, like Tinder, Match, Hinge, OkCupid, and more. The Chispa app is available on the iOS App Store and Google Play, both in English and Spanish. For more information visit www.chispa-app.com and follow @ChispaApp on TikTok, Facebook, Twitter, and Instagram.
About Voto Latino
Voto Latino is a grassroots political organization focused on educating and empowering a new generation of Latino voters, as well as creating a more robust and inclusive democracy. Since its founding, Voto Latino has registered over 1.4 million voters, mobilized tens of thousands of voters in the 2022 midterms, helping to defeat the so-called "red wave" and keep the Senate majority-Democrat. Voto Latino has also filed several lawsuits to defend voting rights in
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SOURCE Chispa
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