MusclePharm Rolls Out New and Improved MP Combat Protein Powder to Costco US
MusclePharm Corporation (OTCMKTS: MSLP) announced the launch of its reformulated MP Combat Protein Powder in a 6.2-liter tub at Costco US, set for promotion in March 2022. The new formula offers improved taste and mixability, responding to positive feedback from online customers. CEO Ryan Drexler emphasized the company's commitment to meeting consumer demand. This move aims to strengthen MusclePharm's retail presence and appeal to a broader audience.
- Launch of reformulated MP Combat Protein Powder in Costco, enhancing retail reach.
- Positive consumer feedback on the new taste and mixability.
- Promotion expected to boost sales and brand awareness.
- Risks of declining consumer preferences affecting product sales.
- Potential impact of macroeconomic conditions on customer demand.
Costco US Now Selling Reformulated MP Combat Protein Powder in Newly Sized 6.2-Liter Tub
LAS VEGAS, Feb. 07, 2022 (GLOBE NEWSWIRE) -- MusclePharm Corporation (“MusclePharm” or the “Company”) (OTCMKTS: MSLP), a global provider of leading sports nutrition and lifestyle branded nutritional supplements, today announced the expansion of its product line with Costco US with the roll out of its reformulated MP Combat Protein Powder in a newly sized tub. The reformulated product has an improved taste and mixability factor and is now being sold in Costco US in a recyclable, 6.2-liter tub. The new product will be part of a promotion running in all Costco US stores this March with samples available for customers to try out the new taste.
Mr. Ryan Drexler, the Chairman of the Board and Chief Executive Officer of MusclePharm, stated, “We had previously reformulated our top selling Combat Protein Powder in order to deliver improved taste and mixability to our eCommerce customers and are excited to now offer that product to our Costco US customers. The feedback over the past few months from the online community has been incredible and we are answering their call for its availability in retail. Additionally, this reformulated product will now be sold in a new, 6.2-liter tub exclusive to Costco US.”
Forward-Looking Statements
This communication contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, relating to our business and financial outlook, which are based on our current beliefs, assumptions, expectations, estimates, forecasts and projections. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “projects,” “intends,” “predicts,” “potential,” or “continue” or other comparable terminology. Such forward-looking statements only speak as of the date of this press release and the Company assumes no obligation to update the information included in this press release. Statements made in this press release that are forward-looking in nature may involve risks and uncertainties. Accordingly, readers are cautioned that any such forward-looking statements are not guarantees and are subject to certain risks, uncertainties and assumptions that are difficult to predict, including, without limitation, risks relating to consumer spending that may decline or that U.S. and global macroeconomic conditions may worsen resulting in reduced demand for the Company’s products, risks relating to changes in consumer preferences away from the Company’s offerings, risks relating to the effectiveness and efficiency of the Company’s advertising campaigns and marketing expenditures, including existing brands and the launch of new brands, which may not result in increased revenue or generate sufficient levels of brand name and program awareness, risks if the Company becomes subject to health or advertising related claims from its customers, competitors or governmental and regulatory bodies, and risks relating to increased competition from other nutrition providers. As a result of these various risks, our actual outcomes and results may differ materially from those expressed in these forward-looking statements.
This list of risks, uncertainties and other factors is not complete. We discuss some of these matters more fully, as well as certain risk factors that could affect our business, financial condition, results of operations, and prospects, in reports we file from time-to-time with the Securities Exchange Commission, which are available to readers at www.sec.gov. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the results of any revisions to the forward-looking statements made in this press release.
About MusclePharm Corporation
MusclePharm® is an award-winning, worldwide leading sports nutrition and lifestyle Company offering branded nutritional supplements. Its portfolio of recognized properties includes the MusclePharm® Sport Series, Essentials Series, and recently-launched Natural Series, as well as FitMiss™–a product line designed specifically for female athletes. MusclePharm® products are available in more than 100 countries globally, with its Combat Protein product lineup being the Company’s most popular.
Contact:
John Mills, Managing Partner
ICR, Inc.
646-277-1254
John.Mills@icrinc.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7a09db69-11f8-47c2-b37a-b458bfb463c8
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