MusclePharm Dramatically Expands Distribution Channel with Amazon.com; Offering Three Flavors of MP Combat Energy Drinks to Its 200 Million Prime Members
MusclePharm Corporation (OTCMKTS: MSLP) has announced a significant partnership with Amazon to distribute its new MP Combat Energy drink line, featuring flavors such as Green Apple, Grapefruit Lime, and Black Cherry. The drinks contain 300 mg of caffeine, 600 mg of BCAA Aminos, and zero sugar or calories. The partnership aims to enhance MusclePharm's multi-channel distribution strategy, leveraging Amazon's reach to 200 million Prime members. MusclePharm's CEO expressed confidence in the brand's growth potential, especially in the fast-growing 'good for you' energy drink market.
- Partnership with Amazon enhances distribution for MP Combat Energy drinks.
- Initial launch includes three popular flavors, targeting a large customer base.
- Products are competitively priced and formulated with high-quality ingredients.
- Consumer demand may fluctuate due to macroeconomic conditions.
- Competition in the beverage industry poses risks to market share.
- Potential health claims could lead to regulatory scrutiny.
LAS VEGAS, Feb. 02, 2022 (GLOBE NEWSWIRE) -- MusclePharm Corporation (OTCMKTS: MSLP), a global provider of leading sports nutrition and lifestyle branded nutritional supplements, today announced a partnership with Amazon.com to offer its recently launched fully functional energy drink line, MP Combat Energy. Amazon.com will initially feature three flavors, Green Apple, Grapefruit Lime and Black Cherry to its 200 Million Prime Members.
MP Combat Energy drinks has 300 mg of caffeine per can, 600 mg of BCAA Aminos,
Mr. Ryan Drexler, the Chairman of the Board and Chief Executive Officer of MusclePharm, stated, “The customer feedback and sell-thru of our recently launched energy drink line has exceeded our expectations and the addition of Amazon as our largest distributor will greatly strengthen our multi-channel expansion strategy. We have assembled a strong and growing beverage team of top industry veterans and are very confident their many years of experience have us well positioned for many years of strong growth.”
Mr. Drexler continued, “In addition, to our initial MP Combat Energy line rollout, we will be adding our FitMiss energy drink in the coming months. The “good for you” energy drink market is one of the fastest growing sectors of the beverage industry and our brand recognition combined with a superior product offering and leading beverage team has us well positioned to bring our leading offerings to customers throughout North America.”
Forward-Looking Statements
This communication contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, relating to our business and financial outlook, which are based on our current beliefs, assumptions, expectations, estimates, forecasts and projections. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “projects,” “intends,” “predicts,” “potential,” or “continue” or other comparable terminology. Such forward-looking statements only speak as of the date of this press release and the Company assumes no obligation to update the information included in this press release. Statements made in this press release that are forward-looking in nature may involve risks and uncertainties. Accordingly, readers are cautioned that any such forward-looking statements are not guarantees and are subject to certain risks, uncertainties and assumptions that are difficult to predict, including, without limitation, risks relating to consumer spending that may decline or that U.S. and global macroeconomic conditions may worsen resulting in reduced demand for the Company’s products, risks relating to changes in consumer preferences away from the Company’s offerings, risks relating to the effectiveness and efficiency of the Company’s advertising campaigns and marketing expenditures, including existing brands and the launch of new brands, which may not result in increased revenue or generate sufficient levels of brand name and program awareness, risks if the Company becomes subject to health or advertising related claims from its customers, competitors or governmental and regulatory bodies, and risks relating to increased competition from other nutrition providers. As a result of these various risks, our actual outcomes and results may differ materially from those expressed in these forward-looking statements.
This list of risks, uncertainties and other factors is not complete. We discuss some of these matters more fully, as well as certain risk factors that could affect our business, financial condition, results of operations, and prospects, in reports we file from time-to-time with the SEC, which are available to readers at www.sec.gov. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the results of any revisions to the forward-looking statements made in this press release.
About MusclePharm, Inc.
MusclePharm® is an award-winning, worldwide leading sports nutrition and lifestyle company offering branded nutritional supplements. Its portfolio of recognized properties includes the MusclePharm® Sport Series, Essentials Series, and recently-launched Natural Series, as well as FitMiss™–a product line designed specifically for female athletes. MusclePharm® products are available in more than 100 countries globally, with its Combat Protein product lineup being the company’s most popular.
Contact:
John Mills, Managing Partner
ICR, Inc.
646-277-1254
John.Mills@icrinc.com
FAQ
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