MusclePharm Announces Partnership with Costco for MP Energy Drink in Southern California and Hawaii Regions
MusclePharm Corporation (OTCMKTS: MSLP) has announced a new partnership with Costco US to distribute its MP Combat Energy drink line, set to launch in summer 2022 across Southern California and Hawaii. This marks MusclePharm's first collaboration with a food wholesaler for its energy products. The drinks will be available in a 24-pack featuring three flavors: Grapefruit Lime, Green Apple, and Black Cherry. CEO Ryan Drexler anticipates strong sales based on the success of MusclePharm's protein products at Costco, supported by a partnership with a leading food and beverage broker for further distribution.
- New partnership with Costco for MP Combat Energy drink distribution.
- Anticipated launch in summer 2022 across Southern California and Hawaii.
- Potential for strong sales based on previous success with protein products.
- Support from a national food and beverage broker to enhance distribution.
- Risks related to changing consumer preferences could impact sales.
- Macroeconomic conditions may lead to reduced demand for products.
- Increased competition in the nutrition sector could affect market share.
LAS VEGAS, Feb. 24, 2022 (GLOBE NEWSWIRE) -- MusclePharm Corporation (“MusclePharm” or the “Company”) (OTCMKTS: MSLP), a global provider of leading sports nutrition and lifestyle branded nutritional supplements, today announced it has entered into a partnership with Costco US for the distribution of the Company’s energy drink line, MP Combat Energy. The partnership will begin in the summer of 2022 in Costco locations across Southern California and Hawaii and MusclePharm expects to move to a full roll-out in 2023. MP Combat Energy will be available for purchase in a 24-variety pack made up of 3 flavors: Grapefruit Lime, Green Apple and Black Cherry.
Mr. Ryan Drexler, the Chairman of the Board and Chief Executive Officer of MusclePharm, stated, “This will be MusclePharm’s first partnership for our energy drink line with a food wholesaler in the United States and is a result of our incredible MP beverage team working tirelessly to expand distribution of MP Combat Energy. Our protein powder products have had great success selling to Costco customers and we expect a similar response to our energy drinks. We recently announced a national partnership with a leading food and beverage broker that we believe will be a huge catalyst for accelerated growth and adoption of our energy drink line within additional grocery and convenience outlets across the United States.”
Forward-Looking Statements
This communication contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, relating to our business and financial outlook, which are based on our current beliefs, assumptions, expectations, estimates, forecasts and projections. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “projects,” “intends,” “predicts,” “potential,” or “continue” or other comparable terminology. Such forward-looking statements only speak as of the date of this press release and the Company assumes no obligation to update the information included in this press release. Statements made in this press release that are forward-looking in nature may involve risks and uncertainties. Accordingly, readers are cautioned that any such forward-looking statements are not guarantees and are subject to certain risks, uncertainties and assumptions that are difficult to predict, including, without limitation, risks relating to consumer spending that may decline or that U.S. and global macroeconomic conditions may worsen resulting in reduced demand for the Company’s products, risks relating to changes in consumer preferences away from the Company’s offerings, risks relating to the effectiveness and efficiency of the Company’s advertising campaigns and marketing expenditures, including existing brands and the launch of new brands, which may not result in increased revenue or generate sufficient levels of brand name and program awareness, risks if the Company becomes subject to health or advertising related claims from its customers, competitors or governmental and regulatory bodies, and risks relating to increased competition from other nutrition providers. As a result of these various risks, our actual outcomes and results may differ materially from those expressed in these forward-looking statements.
This list of risks, uncertainties and other factors is not complete. We discuss some of these matters more fully, as well as certain risk factors that could affect our business, financial condition, results of operations, and prospects, in reports we file from time-to-time with the Securities and Exchange Commission, which are available to readers at www.sec.gov. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the results of any revisions to the forward-looking statements made in this press release.
About MusclePharm Corporation
MusclePharm® is an award-winning, worldwide leading sports nutrition and lifestyle Company offering branded nutritional supplements. Its portfolio of recognized properties includes the MusclePharm® Sport Series, Essentials Series, and recently-launched Natural Series, as well as FitMiss™–a product line designed specifically for female athletes. MusclePharm® products are available in more than 100 countries globally, with its Combat Protein product lineup being the Company’s most popular.
Contact:
John Mills, Managing Partner
ICR, Inc.
646-277-1254
John.Mills@icrinc.com
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