MusclePharm Announces Multi-State Distribution Partnership with The Odom Corporation, NW Beverage & Craig Stein Beverage
MusclePharm Corporation (OTCMKTS: MSLP) announced a distribution partnership with The Odom Corporation, NW Beverages, and Craig Stein Beverage, covering Washington, Oregon, Idaho, and Alaska. This partnership will launch MusclePharm's beverage products, including Combat/Grapefruit Lime, Shred/Green Apple, and Wreckage/Fruit Punch. The FitMiss product is set for a Q4 launch. Executives expressed confidence in growth opportunities through this collaboration, leveraging MusclePharm's strong brand reputation.
- Strategic partnership with major distributors to expand market reach.
- Launch of new beverage products enhances product portfolio.
- Confidence in growth prospects through established distribution networks.
- None.
CALABASAS, Calif., May 20, 2021 (GLOBE NEWSWIRE) -- MusclePharm Corporation (OTCMKTS: MSLP), a global provider of leading sports nutrition and lifestyle branded nutritional supplements, today announced a multi-State distribution partnership to include Washington, Oregon, Idaho & Alaska with The Odom Corporation, NW Beverages and Craig Stein Beverage.
Mr. Ryan Drexler, the Chairman of the Board of Directors and Chief Executive Officer of MusclePharm, stated, “I’m very excited to partner with world-class distributors like The Odom Corporation, NW Beverages and Craig Stein Beverage. It speaks to the strength of the brand equity that we already have major distributors at this early stage.”
Mr. Adam Hilpert, President and COO of The Odom Corporation, NW Beverages, stated, “It is exciting to announce the new beverage distribution agreement between MusclePharm and The Odom Corporation. MusclePharm has built a strong reputation of delivering consistently high-quality products for the professional and aspiring athlete. With the extension of the company’s vision now stretching into beverages, we believe that a great opportunity for growth lies ahead!”
Mr. Hilpert continued, “Having worked with Joe Cannata in the past, we feel very comfortable that MusclePharm is fully committed to a comprehensive beverage strategy into the future.”
The Odom Corporation, NW Beverages & Craig Stein Beverage will begin selling MusclePharm products starting this Summer in Washington, Oregon, Idaho and Alaska; initially launching three SKU’s under the MusclePharm name: Combat/Grapefruit Lime, Shred/Green Apple, Wreckage/Fruit Punch. FitMiss product launch slated for Q4 of 2021.
Mr. Joe Cannata, General Manager of the MusclePharm Beverage Partnership stated, “Odom, NW Beverages and Craig Stein Beverages are best in class when it comes to beverage distribution. They have amazing teams and some of the strongest leadership in the industry and have built some of the biggest brands out there today. We will collectively grow the MusclePharm and FitMiss brands into significant players in the performance and fitness energy category. I couldn’t be happier with the partnership and beyond excited to work with these teams once again.”
Forward-Looking Statement
This communication contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, relating to our business and financial outlook, which are based on our current beliefs, assumptions, expectations, estimates, forecasts and projections. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “projects,” “intends,” “predicts,” “potential,” or “continue” or other comparable terminology. Such forward-looking statements only speak as of the date of this press release and the Company assumes no obligation to update the information included in this press release. Statements made in this press release that are forward-looking in nature may involve risks and uncertainties. Accordingly, readers are cautioned that any such forward-looking statements are not guarantees and are subject to certain risks, uncertainties and assumptions that are difficult to predict, including, without limitation, risks relating to consumer spending may decline or that U.S. and global macroeconomic conditions may worsen resulting in reduced demand for the Company’s products, risks relating to changes in consumer preferences away from the Company’s offerings, risks relating to the effectiveness and efficiency of the Company’s advertising campaigns and marketing expenditures, including existing brands and the launch of new brands, which may not result in increased revenue or generate sufficient levels of brand name and program awareness, risks if the Company becomes subject to health or advertising related claims from its customers, competitors or governmental and regulatory bodies, and risks relating to increased competition from other nutrition providers. As a result of these various risks, our actual outcomes and results may differ materially from those expressed in these forward-looking statements.
This list of risks, uncertainties and other factors is not complete. We discuss some of these matters more fully, as well as certain risk factors that could affect our business, financial condition, results of operations, and prospects, in reports we file from time-to-time with the SEC, which are available to read at www.sec.gov. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the results of any revisions to the forward-looking statements made in this press release.
About MusclePharm, Inc.
MusclePharm® is an award-winning, worldwide leading sports nutrition and lifestyle company offering branded nutritional supplements. Its portfolio of recognized properties includes the MusclePharm® Sport Series, Essentials Series, and recently-launched Natural Series, as well as FitMiss™–a product line designed specifically for female athletes. MusclePharm® products are available in more than 100 countries globally, with its Combat Protein product lineup being the company’s most popular.
Contact:
John Mills, Managing Partner
ICR, Inc.
646-277-1254
John.Mills@icrinc.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/350fb514-e310-47cc-a4a7-f62b473ccf86
FAQ
What is the significance of MusclePharm's partnership with The Odom Corporation for MSLP?
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How many SKU's will be launched initially under the MusclePharm brand?
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