Candy Crush Saga and Pat McGrath Labs Unveil a Dazzling Makeup Collection with a $10k Surprise
Candy Crush Saga and Pat McGrath Labs have announced a -edition beauty collaboration featuring lipsticks, glosses, and nail polishes. In an unexpected twist, three $10,000 diamond-encrusted rings by BASLIQ, originally intended for celebrities, were accidentally misplaced and will now be randomly delivered to lucky customers.
The collection includes MatteTrance™ Lipstick in Divine Rose and Elson shades, LUST: Gloss™ in Astral Flashdance and Bronze Venus, and nail polishes in Elson and Gold 001. The collection launches on patmcgrath.com, followed by Sephora.com on March 3, and Nordstrom later in March.
The promotion runs until March 11, 2025, and is open to US/DC residents aged 21+. The rings, crafted by BASLIQ, feature white diamonds, rubies, sapphires, and 22k solid gold in their signature wrap-around 'Drop Ring' design.
Candy Crush Saga e Pat McGrath Labs hanno annunciato una collaborazione di bellezza in edizione limitata che include rossetti, lucidalabbra e smalti per unghie. In un colpo di scena inaspettato, tre anelli tempestati di diamanti da $10.000 di BASLIQ, originariamente destinati a celebrità, sono stati accidentalmente smarriti e saranno ora consegnati casualmente a clienti fortunati.
La collezione include il MatteTrance™ Lipstick nelle tonalità Divine Rose e Elson, il LUST: Gloss™ nelle tonalità Astral Flashdance e Bronze Venus, e smalti per unghie in Elson e Gold 001. La collezione sarà disponibile su patmcgrath.com, seguita da Sephora.com il 3 marzo e Nordstrom più tardi a marzo.
La promozione è valida fino all'11 marzo 2025 ed è aperta ai residenti degli Stati Uniti e del DC di età superiore ai 21 anni. Gli anelli, realizzati da BASLIQ, presentano diamanti bianchi, rubini, zaffiri e oro solido 22k nel loro design distintivo 'Drop Ring' avvolgente.
Candy Crush Saga y Pat McGrath Labs han anunciado una colaboración de belleza en edición limitada que incluye labiales, brillos y esmaltes de uñas. En un giro inesperado, tres anillos incrustados con diamantes de $10,000 de BASLIQ, originalmente destinados a celebridades, se han extraviado accidentalmente y ahora se entregarán al azar a clientes afortunados.
La colección incluye MatteTrance™ Lipstick en los tonos Divine Rose y Elson, LUST: Gloss™ en Astral Flashdance y Bronze Venus, y esmaltes de uñas en Elson y Gold 001. La colección se lanzará en patmcgrath.com, seguida de Sephora.com el 3 de marzo y Nordstrom más adelante en marzo.
La promoción estará vigente hasta el 11 de marzo de 2025 y está abierta a residentes de EE. UU. y DC mayores de 21 años. Los anillos, elaborados por BASLIQ, presentan diamantes blancos, rubíes, zafiros y oro sólido de 22k en su diseño distintivo de 'Drop Ring' envolvente.
Candy Crush Saga와 Pat McGrath Labs가 립스틱, 글로스, 네일 폴리시를 포함하는 한정판 뷰티 콜라보레이션을 발표했습니다. 예상치 못한 반전으로, 원래 유명인들을 위해 제작된 BASLIQ의 10,000달러 다이아몬드로 장식된 반지 3개가 우연히 분실되어 이제 행운의 고객에게 무작위로 배송될 예정입니다.
컬렉션에는 Divine Rose와 Elson 색상의 MatteTrance™ Lipstick, Astral Flashdance와 Bronze Venus 색상의 LUST: Gloss™, Elson과 Gold 001 색상의 네일 폴리시가 포함되어 있습니다. 이 컬렉션은 patmcgrath.com에서 출시되며, 3월 3일에는 Sephora.com, 3월 중순에는 Nordstrom에서도 판매될 예정입니다.
프로모션은 2025년 3월 11일까지 진행되며, 21세 이상의 미국 및 DC 거주자에게 열려 있습니다. BASLIQ가 제작한 반지는 화이트 다이아몬드, 루비, 사파이어 및 22k 순금으로 제작된 'Drop Ring' 디자인을 특징으로 합니다.
Candy Crush Saga et Pat McGrath Labs ont annoncé une collaboration beauté en édition limitée comprenant des rouges à lèvres, des gloss et des vernis à ongles. Dans un retournement inattendu, trois bagues incrustées de diamants de 10 000 $ de BASLIQ, initialement destinées aux célébrités, ont été accidentellement égarées et seront désormais livrées au hasard à des clients chanceux.
La collection comprend le MatteTrance™ Lipstick dans les teintes Divine Rose et Elson, le LUST: Gloss™ dans les teintes Astral Flashdance et Bronze Venus, et des vernis à ongles en Elson et Gold 001. La collection sera lancée sur patmcgrath.com, suivie de Sephora.com le 3 mars et de Nordstrom plus tard en mars.
La promotion est valable jusqu'au 11 mars 2025 et est ouverte aux résidents des États-Unis et du DC âgés de 21 ans et plus. Les bagues, fabriquées par BASLIQ, présentent des diamants blancs, des rubis, des saphirs et de l'or massif 22 carats dans leur design distinctif de 'Drop Ring' enroulé.
Candy Crush Saga und Pat McGrath Labs haben eine limitierte Beauty-Kollaboration mit Lippenstiften, Glanz und Nagellacken angekündigt. In einer unerwarteten Wendung wurden drei mit Diamanten besetzte Ringe im Wert von 10.000 $ von BASLIQ, die ursprünglich für Prominente gedacht waren, versehentlich verlegt und werden nun zufällig an glückliche Kunden geliefert.
Die Kollektion umfasst MatteTrance™ Lipstick in den Farben Divine Rose und Elson, LUST: Gloss™ in Astral Flashdance und Bronze Venus sowie Nagellacke in Elson und Gold 001. Die Kollektion wird auf patmcgrath.com lanciert, gefolgt von Sephora.com am 3. März und Nordstrom später im März.
Die Promotion läuft bis zum 11. März 2025 und richtet sich an Einwohner der USA und des DC, die 21 Jahre oder älter sind. Die von BASLIQ gefertigten Ringe verfügen über weiße Diamanten, Rubine, Saphire und 22-karätiges Massivgold in ihrem charakteristischen 'Drop Ring'-Design.
- Marketing campaign potentially increases Candy Crush user engagement
- Partnership with luxury beauty brand expands market reach
- Candy Crush maintains 200M+ monthly active users
- None.
The candy-coated collab with a twist: three lucky individuals could win a
Originally created as exclusive gifts for Pat's dear friends, including supermodel supreme Alex Consani, iconic influencer Tefi Pessoa – and the third? A true mystery – the divine mix-up has sparked an online frenzy with everyone clamoring to get their hands on beauty gold. Instead of reaching their intended recipients, these diamond-studded treasures will be randomly delivered to three lucky individuals, giving everyone a chance to win a priceless surprise.
A Ring Fit for Royalty–If You Can Find It
The missing rings are bespoke pieces handcrafted by British jewelry house BASLIQ, the beloved jewellery brand to celebrities like Beyonce and Gigi Hadid, whose unique rings are adorned with white diamonds, rubies, sapphires, and 22k solid gold. Reimagining the jeweller's signature wrap-around 'Drop Ring', they were designed to elegantly encircle the new Candy Crush Saga x Pat McGrath Labs lipsticks, doubling as fine jewelry and a playful beauty accessory that merges Candy Crush's vibrancy with Pat McGrath's signature opulence.
Now, the unintended mix-up has sparked a craze of its own with two of the originally intended recipients Alex and Tefi taking to social media in disbelief, urging fans to help them find their rings.
"Hi Mother! I love this new Candy Crush collection" said Alex Consani over Facetime to Pat in a now viral social post. "But babe, you told me backstage that I would get a diamond ring in the package!"
For Pat McGrath, this unexpected turn only adds to the magic of the collection
"Beauty should always be an adventure," said Pat McGrath, Founder and CEO of Pat McGrath Labs. "This collection is all about joy, play, and opulence–and now, three lucky individuals will win a truly one-of-a-kind treasure. How divine is that?"
"We wanted this collection to capture the magic of play, but we never imagined it would spark a real-life game," said Luken Aragon, VP of Marketing for Candy Crush Saga at King. "This is exactly what Candy Crush Saga is all about–fun, surprise, and playful moments. Now, the only question is: who will get the missing rings?"
Meet the Collection: Crush-Worthy Color. Next-Level Fun.
This glamorous slip-up comes just as the Candy Crush Saga x Pat McGrath Labs collection is set to make its highly anticipated debut. Inspired by the game's bold colors and power-ups, along with Pat's legendary artistry, the limited-edition range celebrates self-expression and the joy of play through a dazzling lineup of lipsticks, glosses, and nail polishes.
- MatteTrance™ Lipstick: This oil-infused matte formula delivers ultra-vivid pigment with a velvety, weightless finish that lasts all day. The collection features two of Pat's most iconic, often sold-out shades: Divine Rose and Elson.
- LUST: Gloss™: These glosses drench lips in balm-like hydration and multidimensional shine, creating a fuller, more luscious look with high-impact shimmer. Available in Astral Flashdance and Bronze Venus shades, these glosses bring an extra dose of sparkle and fun.
- Nail Polish: Available in Elson, Pat's iconic blue-red, and Gold 001, a metallic masterpiece inspired by Pat's original Lab–this high-shine, long-lasting lacquer delivers luxurious, chip-resistant color.
How to Enter for a Chance to Win Big*
The collection is now available for purchase on patmcgrath.com, followed by a March 3 launch on Sephora.com and a wider release at Nordstrom later in March.
And now, with every purchase of one of the MatteTrance™ Lipsticks on patmcgrath.com, there's more than just makeup magic at stake: anyone could be the one to win a
Shop the collection. Play boldly. And check your email–you might just learn that you have been selected to win a
*No purchase necessary. 50 US/DC residents, 21+. Ends on 3/11/25. Rules: CLICKABLE.
LINK TO OFFICIAL CAMPAIGN ASSETS
About Candy Crush Saga
Candy Crush Saga® is one of the world's most popular mobile games. Millions of players around the globe match colorful candies in combinations of three or more to win points, defeat obstacles and progress through more than 18,000 levels. In November 2022, Candy Crush Saga celebrated its 10-year anniversary. Candy Crush Saga is available to download for free from the Apple App Store, Google Play, Amazon App store, Windows App Store and Facebook.
About King
With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in
About Pat McGrath Labs
Dame Pat McGrath is the most influential and sought-after Makeup Artist in the world. Proficient in every facet of beauty, ranging from everyday Subliminal looks to Sublime high glamour and the drama of Subversive avant-garde, McGrath's creative vision has made her a tour de force – and one that touches everything from screen to stage to digital. Her impact on the beauty and fashion industries is unparalleled. McGrath has designed the makeup looks for countless runway shows, breakthrough advertising campaigns and editorial spreads. In 2015, she launched her own eponymous brand — PAT McGRATH LABS.
About BASLIQ
BASLIQ is a contemporary jewelry brand that merges high craftsmanship with bold storytelling, aiming to empower every individual to feel like an "it" girl. Founded by Amaan Duffer, BASLIQ is celebrated for its avant-garde designs, rich cultural influences, and an ever-growing following among icons in fashion, music, and entertainment.
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SOURCE Candy Crush Saga
FAQ
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