MariMed’s Nature’s Heritage Gives Local Musicians a Chance to be Featured in New Interactive Vape Campaign
MariMed's Nature's Heritage launches 'Amplify Your Experience' campaign, offering local musicians a chance to be featured in promotions for their high-quality vapes. The campaign includes opportunities for artists to perform at brand pop-ups, in-store activations, and on social media platforms. Musicians can apply through the Nature's Heritage Instagram page until November 1.
The initiative builds on previous successful music programs, including partnerships with Boston music venues MGM Music Hall Fenway and Citizens House of Blues Boston. Nature's Heritage aims to celebrate the connection between music and cannabis while providing a platform for local talent. The campaign will involve billboards, venue signage, live activations, and digital advertising to promote their premium, organically cultivated products.
Nature's Heritage di MariMed lancia la campagna 'Amplify Your Experience', offrendo ai musicisti locali l'opportunità di essere presentati nelle promozioni dei loro vaporizzatori di alta qualità. La campagna include opportunità per gli artisti di esibirsi in eventi pop-up del marchio, attivazioni in negozio e su piattaforme social. I musicisti possono fare domanda tramite la pagina Instagram di Nature's Heritage fino al 1 novembre.
L'iniziativa si basa su precedenti programmi musicali di successo, comprese le collaborazioni con i locali musicali di Boston MGM Music Hall Fenway e Citizens House of Blues Boston. Nature's Heritage mira a celebrare il legame tra musica e cannabis, offrendo una piattaforma per i talenti locali. La campagna coinvolgerà cartelloni pubblicitari, insegne nei locali, attivazioni dal vivo e pubblicità digitale per promuovere i loro prodotti premium, coltivati organicamente.
Nature's Heritage de MariMed lanza la campaña 'Amplify Your Experience', ofreciendo a músicos locales la oportunidad de ser presentados en las promociones de sus vaporizadores de alta calidad. La campaña incluye oportunidades para que los artistas se presenten en eventos pop-up de la marca, activaciones en tienda y en plataformas de redes sociales. Los músicos pueden postularse a través de la página de Instagram de Nature's Heritage hasta el 1 de noviembre.
La iniciativa se basa en programas musicales exitosos anteriores, incluidas asociaciones con los locales de música de Boston MGM Music Hall Fenway y Citizens House of Blues Boston. Nature's Heritage busca celebrar la conexión entre la música y el cannabis, al tiempo que proporciona una plataforma para talento local. La campaña incluirá vallas publicitarias, señalización en locales, activaciones en vivo y publicidad digital para promover sus productos premium cultivados orgánicamente.
마리메드의 네이처스 헤리티지가 '경험을 증대시키세요' 캠페인을 시작하며, 지역 음악가들에게 고품질 전자담배 홍보에 참여할 기회를 제공합니다. 이 캠페인은 아티스트들이 브랜드 팝업, 매장 활성화 및 소셜 미디어 플랫폼에서 공연할 수 있는 기회를 포함합니다. 음악가들은 11월 1일까지 네이처스 헤리티지의 인스타그램 페이지를 통해 지원할 수 있습니다.
이 이니셔티브는 보스턴 음악 공연장 MGM 뮤직홀 펜웨이와 시티즌스 하우스 오브 블루스 보스턴과의 파트너십을 포함한 이전의 성공적인 음악 프로그램을 기반으로 합니다. 네이처스 헤리티지는 음악과 대마초 사이의 연결성을 축하하고 지역 인재에게 플랫폼을 제공하는 것을 목표로 합니다. 캠페인은 광고판, 공연장 간판, 라이브 활성화 및 디지털 광고를 포함하여 프리미엄 유기농 제품을 홍보할 것입니다.
Nature's Heritage de MariMed lance la campagne 'Amplify Your Experience', offrant aux musiciens locaux la possibilité d'être présentés dans les promotions de leurs vaporisateurs de haute qualité. La campagne inclut des opportunités pour les artistes de se produire lors de pop-ups de marque, d'activations en magasin et sur des plateformes de réseaux sociaux. Les musiciens peuvent postuler via la page Instagram de Nature's Heritage jusqu'au 1er novembre.
L'initiative s'appuie sur des programmes musicaux précédents réussis, y compris des partenariats avec les salles de musique de Boston MGM Music Hall Fenway et Citizens House of Blues Boston. Nature's Heritage vise à célébrer le lien entre la musique et le cannabis tout en offrant une plateforme pour les talents locaux. La campagne impliquera des panneaux d'affichage, des enseignes de salle, des activations en direct et de la publicité numérique pour promouvoir leurs produits premium, cultivés de manière biologique.
Nature's Heritage von MariMed startet die Kampagne 'Amplify Your Experience', die lokalen Musikern die Möglichkeit bietet, in den Promotionen ihrer hochwertigen Vaporizer vorgestellt zu werden. Die Kampagne umfasst Möglichkeiten für Künstler, auf Marken-Pop-ups, In-Store-Aktivierungen und Social-Media-Plattformen aufzutreten. Musiker können sich bis zum 1. November über die Instagram-Seite von Nature's Heritage bewerben.
Die Initiative baut auf vergangenen erfolgreichen Musikprogrammen auf, einschließlich Partnerschaften mit den Musiklokalen in Boston, MGM Music Hall Fenway und Citizens House of Blues Boston. Nature's Heritage verfolgt das Ziel, die Verbindung zwischen Musik und Cannabis zu feiern und eine Plattform für lokale Talente zu bieten. Die Kampagne wird Billboards, Standortbeschilderung, Live-Aktivierungen und digitale Werbung beinhalten, um ihre Premium-Produkte aus biologischem Anbau zu bewerben.
- Innovative marketing campaign potentially increasing brand awareness and customer engagement
- Expansion of promotional activities across multiple channels (live events, digital, outdoor advertising)
- Building on previous successful music-related partnerships
- None.
NORWOOD, Mass., Oct. 01, 2024 (GLOBE NEWSWIRE) -- MariMed’s (“MariMed”) (CSE: MRMD) (OTCQX: MRMD) award-winning flower and concentrate brand, Nature’s Heritage™, often taps the passion for music to build a lasting relationship with cannabis consumers. The brand’s new campaign, ‘Amplify Your Experience,’ will continue that tradition by offering an opportunity for local musicians to share their music with Nature’s Heritage fans through commercials, live concerts and digital performances. It’s just one element of a fully integrated marketing push that will also include billboards, entertainment venue signage and live activations, and digital advertising, all meant to promote Nature’s Heritage high quality vapes.
Beginning today, Nature’s Heritage will be on the hunt for talented solo artists and bands to perform at brand pop-ups, in-store activations at MariMed-owned Panacea Wellness (Massachusetts) and Thrive Wellness (Maryland) dispensaries, as well as on a various social media platforms and more.
To be considered for the program, artists must visit the Nature’s Heritage Instagram page, @naturesheritage_, follow the account and follow the instructions. The application period will end in one month, on November 1. Nature’s Heritage will carefully select local musicians who best align with the brand’s values throughout the campaign.
The campaign builds on the success of previous music programs launched by Nature’s Heritage. The brand recently partnered with iconic Boston music venues, the MGM Music Hall Fenway and Citizens House of Blues Boston. In addition, Nature’s Heritage has collaborated with local artists and musicians to produce strain-specific in-store and online branded content, Spotify playlists, and more.
“’Amplify Your Experience’ celebrates the deep relationship of music and cannabis, while providing a platform for local musicians to showcase their talent within the supportive and expressive cannabis community,” said Tami Kirlis, Brand Director for Nature’s Heritage. “We’re excited to discover hidden talent in two key markets and create meaningful connections with both new and existing cannabis consumers.”
Nature’s Heritage remains committed to delivering premium, organically cultivated products, carefully crafted to harness the full potential of nature’s goodness. The brand’s craft approach to harvesting and curing results in a potent blend of terpene and cannabinoid-rich flower and concentrates.
To learn more about Nature Heritage, including options for flower, RSO, concentrates and vapes, visit www.naturesheritagecannabis.com.
About MariMed
MariMed Inc., a multi-state cannabis operator, is dedicated to improving lives every day through its high-quality products, its actions, and its values. The Company develops, owns, and manages seed to sale state-licensed cannabis facilities, which are models of excellence in horticultural principles, cannabis cultivation, cannabis-infused products, and dispensary operations. MariMed has an experienced management team that has produced consistent growth and success for the Company and its managed business units. Proprietary formulations created by the Company’s technicians are embedded in its top-selling and award-winning products and brands, including Betty's Eddies, Nature’s Heritage, InHouse, Bubby’s Baked, K Fusion, Kalm Fusion, and Vibations, which are trademarks of MariMed Inc. For additional information, visit www.marimedinc.com.
Media Contact:
Zach Galasso
DPA Communications
Email: zach@dpacommunications.com
Phone: (978) 604-5423
Company Contact:
Howard Schacter
Chief Communications Officer
Email: press@marimedinc.com
Phone: (781) 277-0007
Investor Relations Contact:
Steve West
Vice President, Investor Relations
Email: ir@marimedinc.com
Phone: (781) 277-0007
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