MEDIROM Healthcare Technologies Inc., Announces its latest Key Performance Indicators (KPIs)

Rhea-AI Summary

MEDIROM Healthcare Technologies Inc. (Nasdaq CM:MRM) announced its May 2021 Key Performance Indicators (KPIs) reflecting significant growth as the number of salons increased to 313 from 289 a year prior. Total customers served rose sharply to 66,604 compared to 19,451 in May 2020, marking a recovery from COVID-19 impacts. Sales per customer grew slightly to JPY 6,370, and the operation ratio improved to 48.7%. However, the repeat customer ratio decreased to 80.6% from 84.5% as the prior year had a smaller new customer base.

Positive

• Number of salons increased from 289 to 313, indicating business growth.
• Total customers served surged to 66,604, up from 19,451, showing recovery from COVID-19.
• Sales per customer rose to JPY 6,370 from JPY 6,244, indicating enhanced customer spending.
• Operation ratio improved to 48.7% from 29.0%, showing better operational efficiency.

Negative

• Repeat customer ratio decreased to 80.6% from 84.5%, which may indicate customer retention issues.

NEW YORK, June 22, 2021 (GLOBE NEWSWIRE) -- MEDIROM Healthcare Technologies Inc. (Nasdaq CM:MRM), a Japanese based holistic healthcare Company (the “Company”), today announced its major Key Performance Indicators, or KPIs, updated for the month of May 2021. Data is provided for all salons for which comparative financial and customer data is available and excludes certain salons where such information is not available.

The following monthly KPIs provide insight into the business fundamentals and progress of the Company, updated for the month of May 2021.

• The number of salons was 313 in May 2021, up from 289 in the year-ago period, primarily because of the acquisition of another brand.
• Total customers served were 66,604 in May 2021 versus 19,451 in May 2020, an increase due to a recovery from the COVID-19 impact.
• Sales per customer slightly increased to JPY 6,370 in May 2021, up from JPY 6,244 in May 2020. The increase from the previous month is due to the promotion of value-added optional services.
• Our repeat ratio, a measure of repeat customers, was 80.6% in May 2021, down from 84.5% in May 2020. The repeat ratio in May 2020 was higher due to fewer new customers during the COVID-19 state of emergency.
• Our operation ratio recovered from the COVID-19 impact to 48.7% in May 2021, increasing from 29.0% in the year-ago period.
  

	Number of Salons (*1)	Total Customers Served (*2)	Sales Per Customer (*3)	Repeat Ratio (*4)	Operation Ratio (*5)
May-20	289	19,451	JPY 6,244	84.5%	29.0%
June-20	289	51,686	JPY 6,234	81.2%	40.8%
July-20	288	60,964	JPY 6,276	80.6%	43.3%
August-20	284	66,464	JPY 6,351	80.4%	47.5%
September-20	284	64,809	JPY 6,245	80.2%	48.1%
October-20	291	65,820	JPY 6,269	80.3%	47.0%
November-20	291	63,993	JPY 6,312	80.7%	47.6%
December-20	290	64,649	JPY 6,486	82.6%	48.2%
January-21	302	56,557	JPY 6,443	84.0%	44.6%
February-21	302	56,370	JPY 6,443	83.0%	47.6%
March-21	303	62,441	JPY6,352	81.9%	47.0%
April -21	301	63,682	JPY 6,250	81.4%	46.3%
May-21	313	66,604	JPY 6,370	80.6%	48.7%

(*1) Number of Salons: Directly-operated salons and franchisees’ salons.
(*2) Total Customers Served: The number of customers served at all salons for which comparative financial and customer data is available (excludes certain salons for which comparative data is not available).
(*3) Sales Per Customer: The ratio of total salon sales to number of treated customers at all salons for which comparative financial and customer data is available.
(*4) Repeat Ratio: The ratio of repeat customer visits to total customer visits in the applicable month for all salons for which comparative financial and customer data is available.
(*5) Operation Ratio: The ratio of therapists’ in-service time to total therapists’ working hours (including stand-by time) for the applicable month for all salons for which comparative financial and customer data is available.

About MEDIROM Healthcare Technologies Inc.

MEDIROM operates 313 (as of May 31, 2021) relaxation salons across Japan, Re.Ra.Ku™, being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health tech business, and launched new healthcare programs using on-demand training app called "Lav™", which is developed by the company. MEDIROM also entered the device business in 2020 and is developing a smart tracker "MOTHER Tracker™". MEDIROM plans to expand the scope of its business to include data analysis utilizing the data it has collected since formation of the company.
URL ： https://medirom.co.jp/en

Contacts
Investor Relations Team
ir@medirom.co.jp

 

FAQ

What were MEDIROM's KPIs for May 2021?

In May 2021, MEDIROM reported 313 salons, 66,604 customers served, JPY 6,370 in sales per customer, and an operation ratio of 48.7%.

How many customers did MEDIROM serve in May 2021?

MEDIROM served 66,604 customers in May 2021, a significant increase from 19,451 in May 2020.

What is the current operation ratio of MEDIROM?

The operation ratio for MEDIROM in May 2021 was 48.7%, up from 29.0% in the same month last year.

Did MEDIROM's repeat customer ratio change in May 2021?

Yes, the repeat customer ratio decreased to 80.6% in May 2021 from 84.5% in May 2020.

How much did sales per customer increase for MEDIROM?

Sales per customer increased to JPY 6,370 in May 2021, up from JPY 6,244 in May 2020.