MEDIROM Healthcare Technologies Inc., Announces its latest Key Performance Indicators (KPIs)

Rhea-AI Summary

MEDIROM Healthcare Technologies Inc. (Nasdaq: MRM) has reported its updated Key Performance Indicators (KPIs) for October 2021. The company operates 316 salons, a rise from 291 last year, mainly due to a recent acquisition. Total customers served increased to 68,608, while sales per customer rose to JPY 6,486. The repeat customer ratio improved to 83.3%, and the operation ratio increased slightly to 48.9%. These metrics reflect a recovery from COVID-19 disruptions and the company's effective upselling strategies.

Positive

• Number of salons increased to 316 from 291 YoY, reflecting an acquisition.
• Total customers served rose to 68,608, marking recovery from COVID-19 restrictions.
• Sales per customer improved to JPY 6,486, up from JPY 6,269, due to upselling.
• Repeat customer ratio increased to 83.3% from 80.3%, indicating customer satisfaction.
• Operation ratio improved to 48.9% from 47.0%, enhancing operational efficiency.

Negative

• None.

NEW YORK, Nov. 19, 2021 (GLOBE NEWSWIRE) -- MEDIROM Healthcare Technologies Inc. (Nasdaq CM: MRM), a holistic healthcare Company based in Japan (the “Company”), today announced its major Key Performance Indicators, or KPIs, updated for the month of October 2021. Data is provided for all salons for which comparative financial and customer data is available and excludes certain salons where such information is not available.

The following monthly KPIs provide insight into the business fundamentals and progress of the Company, updated for the month of October 2021.

• The number of salons was 316 in October 2021, up from 291 in the year-ago period, primarily as a result of the acquisition of another salon brand in May 2021.
• Total customers served increased to 68,608 in October 2021 from 65,820 in the year-ago period. Such increase is mainly attributed to the government’s lifting the state of emergency on September 30, 2021 and recovery from COVD-19 impact.
• Sales per customer increased to JPY 6,486 in October 2021, up from JPY6,269 in October 2020. Such increase is mainly attributed to the upselling of value-added optional services.
• Our repeat ratio, a measure of repeat customers, increased to 83.3% in October 2021 from 80.3% in the year-ago period.
• Our operation ratio was 48.9% in October 2021, slightly improving from 47.0% in the year-ago period.
• Total number of salons with data was 221 in October 2021, no change from October 2020. The number of salons with data decreases when we close salons with data available and increases as we open salons with such data.

	Number of Salons (*1)	Number of Salons with Data (*2)	Total Customers Served (*3)	Sales Per Customer (*4)	Repeat Ratio (*5)	Operation Ratio (*6)
October-20	291	221	65,820	JPY 6,269	80.3%	47.0%
November-20	291	220	63,993	JPY 6,312	80.7%	47.6%
December-20	290	221	64,649	JPY 6,486	82.6%	48.2%
January-21	302	218	56,557	JPY 6,443	84.0%	44.6%
February-21	302	218	56,370	JPY 6,443	83.0%	47.6%
March-21	303	217	62,441	JPY6,352	81.9%	47.0%
April -21	301	219	63,682	JPY 6,250	81.4%	46.3%
May-21	313	212	66,604	JPY 6,370	80.6%	48.7%
June-21	313	219	68,069	JPY 6,350	81.2%	48.6%
July-21	314	220	70,912	JPY 6,498	81.0%	48.1%
August-21	315	221	66,323	JPY 6,592	81.3%	46.5%
September-21	316	221	65,130	JPY 6,428	82.0%	46.7%
October-21	316	221	68,608	JPY 6,486	83.3%	48.9%

(*1)	Number of Salons: Includes our directly-operated salons, and franchisees’ salons.
(*2)	Number of Salons with Data: The number of salons for which comparable financial and customer data is available.
(*3)	Total Customers Served: The number of customers served at salons for which comparative financial and customer data is available.
(*4)	Sales Per Customer: The ratio of total salon sales to number of treated customers at all salons for which comparable financial and customer data is available.
(*5)	Repeat Ratio: The ratio of repeat customer visits to total customer visits in the applicable month for all salons for which comparable financial and customer data is available.
(*6)	Operation Ratio: The ratio of therapists’ in-service time to total therapists’ working hours (including stand-by time) for the applicable month for all salons for which comparable financial and customer data is available.

*Since July 2021, the salon operation business has been managed by Wing Inc., which is a wholly-owned subsidiary of the Company.

<About MEDIROM Healthcare Technologies Inc.>

MEDIROM operates 316 (as of October 31, 2021) relaxation salons across Japan, Re.Ra.Ku^®, being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health tech business, and launched new healthcare programs using on-demand training app called "Lav^®", which is developed by the company. MEDIROM also entered the device business in 2020 and is developing a smart tracker "MOTHER Bracelet" (formerly known as “MOTHER Tracker^®”. MEDIROM plans to expand the scope of its business to include data analysis utilizing the data it has collected since formation of the company.
URL ： https://medirom.co.jp/en

Contacts
Investor Relations Team
ir@medirom.co.jp

Photos accompanying this announcement are available at:
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FAQ

What are the latest KPIs for MEDIROM Healthcare Technologies (MRM) for October 2021?

In October 2021, MEDIROM reported 316 salons, 68,608 customers served, and a sales per customer of JPY 6,486.

How did the number of salons change for MEDIROM (MRM) in October 2021?

The number of salons increased to 316 in October 2021, up from 291 in the same month last year.

What is the repeat customer ratio for MEDIROM (MRM) in October 2021?

The repeat customer ratio for MEDIROM in October 2021 rose to 83.3%, compared to 80.3% in October 2020.

How much did sales per customer increase for MEDIROM (MRM) in October 2021?

Sales per customer increased to JPY 6,486 in October 2021, up from JPY 6,269 in October 2020.

What was the operational efficiency of MEDIROM (MRM) in October 2021?

The operation ratio for MEDIROM improved to 48.9% in October 2021 from 47.0% in October 2020.