MEDIROM Healthcare Technologies Inc. Announces its latest Key Performance Indicators (KPIs)

Rhea-AI Summary

MEDIROM Healthcare Technologies (MRM) announced its August 2021 Key Performance Indicators (KPIs). The number of salons rose to 315, up from 284 a year prior, due to an acquisition. Total customers served remained steady at 66,323, with sales per customer increasing to JPY 6,592. The repeat customer ratio held at 81.3%. However, the operation ratio declined to 46.5%, down from 47.5% in the previous year. The data reflects the company's ongoing growth and stability while highlighting areas needing improvement.

Positive

• Number of salons increased to 315 from 284 year-over-year, indicating growth.
• Sales per customer rose to JPY 6,592, up from JPY 6,351, showcasing effective upselling.
• Repeat customer ratio remained stable at 81.3%, reflecting customer loyalty.

Negative

• Operation ratio decreased to 46.5% from 47.5%, indicating potential efficiency issues.

NEW YORK, Sept. 22, 2021 (GLOBE NEWSWIRE) -- MEDIROM Healthcare Technologies Inc. (Nasdaq CM: MRM), a Japanese based holistic healthcare Company (the “Company”), today announced its major Key Performance Indicators, or KPIs, updated for the month of August 2021. Data is provided for all salons for which comparative financial and customer data is available and excludes certain salons where such information is not available.

The following monthly KPIs provide insight into the business fundamentals and progress of the Company, updated for the month of August 2021.

• The number of salons was 315 in August 2021, up from 284 in the year-ago period, primarily as a result of the acquisition of another brand in May 2021.
• Total customers served were 66,323 in August 2021, almost no change from August 2020.
• Sales per customer increased to JPY 6,592 in August 2021, up from JPY6,351 in August 2020. The increase is attributed to the upselling of value-added optional services.
• Our repeat ratio, a measure of repeat customers, was 81.3% in August 2021, almost no change from August 2020.
• Our operation ratio was 46.5% in August 2021, decreasing from 47.5% in the year-ago period.
• Total number of salons with data was 221 in August 2021, no change from August 2020. The number of salons with data decreases when we close salons with data available and increases as we open salons with such data.

	Number of Salons (*1)	Number of Salons with Data (*2)	Total Customers Served (*3)	Sales Per Customer (*4)	Repeat Ratio (*5)	Operation Ratio (*6)
August-20	284	221	66,464	JPY 6,351	80.4%	47.5%
September-20	284	221	64,809	JPY 6,245	80.2%	48.1%
October-20	291	221	65,820	JPY 6,269	80.3%	47.0%
November-20	291	220	63,993	JPY 6,312	80.7%	47.6%
December-20	290	221	64,649	JPY 6,486	82.6%	48.2%
January-21	302	218	56,557	JPY 6,443	84.0%	44.6%
February-21	302	218	56,370	JPY 6,443	83.0%	47.6%
March-21	303	217	62,441	JPY 6,352	81.9%	47.0%
April -21	301	219	63,682	JPY 6,250	81.4%	46.3%
May-21	313	212	66,604	JPY 6,370	80.6%	48.7%
June-21	313	219	68,069	JPY 6,350	81.2%	48.6%
July-21	314	220	70,912	JPY 6,498	81.0%	48.1%
August-21	315	221	66,323	JPY 6,592	81.3%	46.5%

(*1)	Number of Salons: Directly-operated salons, and franchisees’ salons.
(*2)	Number of Salons with Data: The number of salons for which comparable financial and customer data is available.
(*3)	Total Customers Served: The number of customers served at salons for which comparative financial and customer data is available.
(*4)	Sales Per Customer: The ratio of total salon sales to number of treated customers at all salons for which comparable financial and customer data is available.
(*5)	Repeat Ratio: The ratio of repeat customer visits to total customer visits in the applicable month for all salons for which comparable financial and customer data is available.
(*6)	Operation Ratio: The ratio of therapists’ in-service time to total therapists’ working hours (including stand-by time) for the applicable month for all salons for which comparable financial and customer data is available.

About MEDIROM Healthcare Technologies Inc.

MEDIROM operates 315 (as of August 31, 2021) relaxation salons across Japan, Re.Ra.Ku™, being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health tech business, and launched new healthcare programs using on-demand training app called "Lav™", which is developed by the company. MEDIROM also entered the device business in 2020 and is developing a smart tracker "MOTHER Tracker™". MEDIROM plans to expand the scope of its business to include data analysis utilizing the data it has collected since formation of the company.
URL ： https://medirom.co.jp/en

Contacts
Investor Relations Team
ir@medirom.co.jp

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/f04f8630-21c0-4c03-be98-abb1c2b13fe0

https://www.globenewswire.com/NewsRoom/AttachmentNg/1329f8b8-20e0-4e13-9099-c360cd7e9be2

https://www.globenewswire.com/NewsRoom/AttachmentNg/f8d73472-5d74-4238-a462-799f9026b7cc

https://www.globenewswire.com/NewsRoom/AttachmentNg/7006d46b-bd61-4865-b00d-8e532213f4b6

https://www.globenewswire.com/NewsRoom/AttachmentNg/b7c5b8b7-f28d-4a77-9da4-61a13f902d3a

FAQ

What are the Key Performance Indicators for MEDIROM Healthcare Technologies in August 2021?

In August 2021, MEDIROM reported 315 salons, 66,323 customers served, and a sales per customer of JPY 6,592.

How many salons did MEDIROM Healthcare Technologies operate in August 2021?

MEDIROM operated 315 salons in August 2021, an increase from 284 in August 2020.

What was the sales per customer for MEDIROM Healthcare Technologies in August 2021?

Sales per customer in August 2021 were JPY 6,592, up from JPY 6,351 in August 2020.

What is the repeat customer ratio for MEDIROM Healthcare Technologies as of August 2021?

The repeat customer ratio for MEDIROM in August 2021 was 81.3%, unchanged from the previous year.

What financial concerns did MEDIROM Healthcare Technologies highlight in their August 2021 report?

The operation ratio decreased to 46.5% in August 2021 from 47.5% in the previous year, signaling potential efficiency issues.