MEDIROM Healthcare Technologies Inc., Announces its latest Key Performance Indicators (KPIs)

Rhea-AI Summary

MEDIROM Healthcare Technologies Inc. (Nasdaq CM:MRM) reported significant growth in its April 2021 Key Performance Indicators. The number of salons increased to 301 from 290 a year ago. Total customers served surged by 376% to 63,682 compared to 13,381 in April 2020, reflecting recovery from COVID-19. Sales per customer slightly decreased to JPY 6,250, influenced by promotional pricing for new salons. The repeat customer ratio dropped to 81.4%, while the operation ratio improved to 46.3%, up from 19.7% in the previous year.

Positive

• Total customers served increased by 376% to 63,682 in April 2021.
• Number of salons grew to 301 from 290 year-over-year.
• Operation ratio improved significantly to 46.3% from 19.7% in April 2020.

Negative

• Sales per customer slightly decreased to JPY 6,250 from JPY 6,209 month-over-month.
• Repeat customer ratio declined to 81.4% from 88.0% in April 2020.

NEW YORK, May 17, 2021 (GLOBE NEWSWIRE) -- MEDIROM Healthcare Technologies Inc. (Nasdaq CM:MRM), a Japanese based holistic healthcare Company (the “Company”), today announced its major Key Performance Indicators, or KPIs, updated for the month of April 2021.

The following monthly KPIs provide insight into the business fundamentals and progress of the Company, updated for the month of April 2021.

• The number of salons was 301 in April 2021, up from 290 in the year-ago period, primarily as a result of openings of new salons.
• Total customers served were 63,682 in April 2021 versus 13,381 in April 2020, a 376% increase due to a recovery from the COVID-19 impact.
• Sales per customer slightly decreased to JPY 6,250 in April 2021, up from JPY6,209 in April 2020. The decrease from the previous month is due to promotional pricing for the newly opened and rebranded salons.
• Our repeat ratio, a measure of repeat customers, was 81.4% in April 2021, down from 88.0% in April 2020. The repeat ratio in April 2020 was higher due to fewer new customers during the COVID-19 lock-down.
• Our operation ratio recovered from the COVID-19 impact to 46.3% in April 2021, increasing from 19.7% in the year-ago period.
  

	Number of Salons (*1)	Total Customers Served (*2)	Sales Per Customer (*3)	Repeat Ratio (*4)		Operation Ratio (*5)
April-20	290	13,381	JPY 6,209	88.0	%	19.7	%
May-20	289	19,451	JPY 6,244	84.5	%	29.0	%
June-20	289	51,686	JPY 6,234	81.2	%	40.8	%
July-20	288	60,964	JPY 6,276	80.6	%	43.3	%
August-20	284	66,464	JPY 6,351	80.4	%	47.5	%
September-20	284	64,809	JPY 6,245	80.2	%	48.1	%
October-20	291	65,820	JPY 6,269	80.3	%	47.0	%
November-20	291	63,993	JPY 6,312	80.7	%	47.6	%
December-20	290	64,649	JPY 6,486	82.6	%	48.2	%
January-21	302	56,557	JPY 6,443	84.0	%	44.6	%
February-21	302	56,370	JPY 6,443	83.0	%	47.6	%
March-21	303	62,441	JPY 6,352	81.9	%	47.0	%
April-21	301	63,682	JPY 6,250	81.4	%	46.3	%

(*1) Number of Salons: Directly-operated salons, and franchisees’ salons.
(*2) Total Customers Served: The number of customers served at salons (other than JOYHANDS WELLNESS for which comparative financial and customer data is not available).
(*3) Sales Per Customer: The ratio of total salon sales to number of treated customers at salons (other than JOYHANDS WELLNESS).
(*4) Repeat Ratio: The ratio of repeat customer visits to total customer visits in the applicable month (except for JOYHANDS WELLNESS).
(*5) Operation Ratio: The ratio of therapists’ in-service time to total therapists’ working hours (including stand-by time) for the applicable month (except for JOYHANDS WELLNESS).

<About MEDIROM Healthcare Technologies Inc.>

MEDIROM operates 301 (as of April 30, 2021) relaxation salons across Japan, Re.Ra.Ku™, being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health tech business, and launched new healthcare programs using on-demand training app called "Lav™", which is developed by the company. MEDIROM also entered the device business in 2020 and is developing a smart tracker "MOTHER Tracker™". MEDIROM plans to expand the scope of its business to include data analysis utilizing the data it has collected since formation of the company.
URL ： https://medirom.co.jp/en

Contacts
Investor Relations Team
ir@medirom.co.jp

FAQ

What are the latest KPIs for MRM as of April 2021?

As of April 2021, MRM reported 301 salons, 63,682 total customers served, and an operation ratio of 46.3%.

How much did the total customers served increase for MRM in April 2021?

Total customers served increased by 376% to 63,682 in April 2021 compared to April 2020.

What is the current repeat customer ratio for MRM?

The repeat customer ratio for MRM is 81.4% as of April 2021, down from 88.0% in April 2020.

What was the sales per customer figure for MRM in April 2021?

Sales per customer in April 2021 were JPY 6,250, a slight decrease from JPY 6,209 in the previous month.