Marin Software Joins Walmart Connect’s Platform Partner Program

Rhea-AI Summary

Marin Software has joined the Walmart Platform Partner program as an API partner, allowing brands using the MarinOne platform to access Walmart Connect for advertising campaigns. This partnership aims to facilitate customer connections at the point of sale, enhancing the advertising capabilities of brands. Marin has managed over $45 billion in advertising spend over 15 years, while Walmart reaches nearly 90% of U.S. households. The MarinOne platform integrates various marketing channels, enabling efficient campaign management and optimization for better results.

Positive

• Partnership with Walmart Connect enhances advertising capabilities for brands using MarinOne.
• Marin has significant experience managing over $45 billion in advertising spend.
• Access to Walmart's extensive reach, connecting with nearly 90% of U.S. households.

Negative

• None.

Walmart advertising solutions now available through MarinOne’s cross-channel ad management platform

SAN FRANCISCO--(BUSINESS WIRE)-- Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, has joined the Walmart Platform Partner program as an API partner. Brands using the MarinOne platform will now have access to Walmart Connect to launch campaigns that make it easier for brands to connect with customers directly at the point of sale.

Marin has been helping advertisers optimize their digital advertising campaigns for over 15 years, helping the world’s largest brands manage over $45 billion in advertising spend.

Walmart reaches nearly 90% of U.S. households each year online and through more than 4,700 stores nationwide. Its retail media offering, Walmart Connect, helps brands and sellers create meaningful connections with customers throughout their shopping journey – such as through onsite Sponsored Search and Display ads, offsite offerings, and in-store interactions. These closed-loop, omnichannel solutions capitalize on Walmart’s deep customer insights from its vast physical and digital reach across the U.S.

The self-serve MarinOne platform unifies lower-funnel marketplace advertising with paid search and paid social campaigns to help generate additional demand. Marketers can align their efforts across channels to ensure they are working seamlessly across the customer journey.

“Walmart has long been a powerhouse in the ecommerce space and has continued to stay ahead of the market as technology and customer preferences evolve,” said Chris Lien, Marin’s Chairman and CEO. “As the largest omnichannel retailer in the U.S., Walmart is a critical component of retail marketing strategies. Today, we are pleased to join Walmart Connect’s platform partner program to expand our industry-leading portfolio of digital marketing publishers and give Walmart suppliers and sellers the power of MarinOne to help maximize their return on Walmart ads.”

The automation in MarinOne makes it easy and efficient to manage Walmart Connect campaigns, ads, keywords, and catalog items, while alerting tools notify advertisers on changes in performance and proactively identify opportunities for better results. MarinOne’s comprehensive optimization suite enables brands to forecast and budget their spend to help achieve their marketing goals.

Visit marinsoftware.com/feature/walmart to learn more about support for Walmart Connect in MarinOne.

About Marin Software

Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221208006031/en/

press@marinsoftware.com

Source: Marin Software

FAQ

What is the significance of the partnership between Marin Software and Walmart?

The partnership enables brands using MarinOne to access Walmart Connect, enhancing their advertising campaigns and customer engagement.

How much advertising spend has Marin Software managed?

Marin Software has managed over $45 billion in advertising spend over its 15 years of operation.

What benefits does the MarinOne platform offer?

The MarinOne platform unifies various advertising channels, automates campaign management, and provides tools for performance optimization.

How many U.S. households does Walmart reach annually?

Walmart reaches nearly 90% of U.S. households each year, both online and through its stores.

What is the stock symbol for Marin Software?

The stock symbol for Marin Software is MRIN, traded on NASDAQ.